Samsung Electronics has announced that it will spend $8 billion to purchase Harman International Industries Inc, a company which designs and manufactures connected automobile infotainment systems. The buyout of Harman is Samsung's "largest ever overseas acquisition" and sets up the company to become the "go-to supplier" for automobile accessories and systems (via Bloomberg).

Harman's customers, including BMW, Volkswagen, and General Motors Co., will now become clients of Samsung following the acquisition, placing the South Korean company in the "top ranks of auto technology suppliers." Harman is a major home audio company as well, with products under brands like JBL, Infinity, Harman/Kardon, and more.

samsung_logo
The announcement comes a few days after Jay Y. Lee officially became the vice chairman on Samsung's board. According to analyst Park Kang-ho, the acquisition is the first of many moves that solidifies Samsung's "life after smartphones," which Kang-ho believes to be electric vehicles.

“This is the first deal cut after Jay Y. joined the board and shows his management style is different from his father. He is an aggressive deal maker,” said Park Kang-ho, an analyst with Daishin Securities Co. “In the longer term, Samsung is thinking that life after smartphones is electric vehicles.”

Samsung previously purchased a stake in Chinese electric-car maker BYD Co., but its automotive aspirations appear to momentarily focus solely on continuing its history as a components manufacturer, rather than entering the market with its own vehicle. With Harman, Samsung could produce new products for internet-connected cars with attention focused on navigation, multimedia entertainment, security systems and analytics tools.

“Harman perfectly complements Samsung in terms of technologies, products and solutions, and joining forces is a natural extension of the automotive strategy we have been pursuing for some time,” Vice Chairman Kwon Oh-hyun said in the statement. “Harman immediately establishes a strong foundation for Samsung to grow our automotive platform.”

Besides expanding the scope of Samsung's future, the Harman acquisition could also help the company find its "next leg of growth" and move away from a reliance on smartphone sales, made worse this year by the Galaxy Note 7 recall. In total, market research firm IDC estimated that Samsung shipped 72.5 million smartphones in Q3 2016, which was down 13.5% compared to the estimated 83.8 million smartphones it shipped in the same quarter in 2015.

Tag: Samsung

Top Rated Comments

Keniutek Avatar
97 months ago
Better than buying Beats...
:P
Score: 12 Votes (Like | Disagree)
gmcalpin Avatar
97 months ago
I see no Harman this acquisition!
Score: 7 Votes (Like | Disagree)
Opieap13 Avatar
97 months ago
Samsungs phones are the bomb. Samsungs washers are explosive.
Now wait till you get a Samsung car they are to die for
Score: 7 Votes (Like | Disagree)
enthusiastic Avatar
97 months ago
Playing window blasting music takes on a whole new meaning now.
Score: 4 Votes (Like | Disagree)
Mac Fly (film) Avatar
97 months ago
Next up sTunes, sMusic, Samsung buys Sennheiser for $3B and then releases their own muckOS for their own line of vertically integrated desktop and notebook computers.
Score: 3 Votes (Like | Disagree)
69Mustang Avatar
97 months ago
The possible effect on CarPlay was the first thing that I thought of when hearing this as well. I wish Apple had concentrated on car/mobile entertainment systems (and getting auto makers to offer Apples ) rather than whatever the Apple Car project was/is/ends up being.
There's no effect on CarPlay. That's not how this works.
Score: 3 Votes (Like | Disagree)

Popular Stories

Delta Feature

Delta Game Emulator Now Available From App Store on iPhone

Wednesday April 17, 2024 9:58 am PDT by
Game emulator apps have come and gone since Apple announced App Store support for them on April 5, but now popular game emulator Delta from developer Riley Testut is available for download. Testut is known as the developer behind GBA4iOS, an open-source emulator that was available for a brief time more than a decade ago. GBA4iOS led to Delta, an emulator that has been available outside of...
iPhone 15 Pro Action Button Translate

All iPhone 16 Models to Feature Action Button, But Usefulness Debated

Tuesday April 16, 2024 6:54 am PDT by
Last September, Apple's iPhone 15 Pro models debuted with a new customizable Action button, offering faster access to a handful of functions, as well as the ability to assign Shortcuts. Apple is poised to include the feature on all upcoming iPhone 16 models, so we asked iPhone 15 Pro users what their experience has been with the additional button so far. The Action button replaces the switch ...
Provenance Emulator

PlayStation, GameCube, Wii, and SEGA Emulator for iPhone and Apple TV Coming to App Store

Friday April 19, 2024 8:29 am PDT by
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, GameCube, Wii,...
maxresdefault

Hands-On With the New App Store Delta Game Emulator

Wednesday April 17, 2024 12:19 pm PDT by
A decade ago, developer Riley Testut released the GBA4iOS emulator for iOS, and since it was against the rules at the time, Apple put a stop to downloads. Emulators have been a violation of the App Store rules for years, but that changed on April 5 when Apple suddenly reversed course and said that it was allowing retro game emulators on the App Store. Subscribe to the MacRumors YouTube channel ...
iOS NES Emulator Bimmy Feature

NES Emulator for iPhone and iPad Now Available on App Store [Removed]

Tuesday April 16, 2024 11:33 am PDT by
The first approved Nintendo Entertainment System (NES) emulator for the iPhone and iPad was made available on the App Store today following Apple's rule change. The emulator is called Bimmy, and it was developed by Tom Salvo. On the App Store, Bimmy is described as a tool for testing and playing public domain/"homebrew" games created for the NES, but the app allows you to load ROMs for any...