Online radio service Pandora today announced a rebranding of its iOS and Android apps, complete with a new logo that includes a "vibrant and bold color scheme" that the company says will showcase "the next phase of the product and the music experiences Pandora brings you." The app's icon has transitioned from a gray background with a navy blue "P" to an all-white background a lighter, bolder "P." It's also shifted from an uppercase to a lowercase font choice for "Pandora."
The company's aim with the updated brand scheme is to introduce an aesthetic that "embraces the dynamic range of sound and color," so the logo can adapt to any musician, song, or genre available on Pandora. The new P icon is said to serve as the user's "portal" into the streaming radio service and its new ad-free subscription service Pandora Plus. Pandora also created a video to showcase its new brand.
Music is a personal experience for everyone, from the artists creating it all the way to the fans listening to it. And as Pandora continues to evolve the most personal music experience, our new look embraces the dynamic range of sound and color, visualizing the energy and emotion that artists pour into the creation of music, and that we feel as listeners. Our dynamic brand is composed of form, color and pattern, which we implemented into the new P icon and serves as your portal into the unique and diverse range of music you love.
The rebranding comes ahead of Pandora's impending on-demand music listening service, which CEO Tim Westergren has confirmed will arrive "later this year." The service is believed to cost $9.99 and offer users the ability to listen to any song and musician they want, create playlists, and various other features, all putting it in the competitive music streaming category alongside Apple Music and Spotify.
Amazon today also entered the on-demand music streaming space with Music Unlimited, which grants users access to tens of millions of songs and costs $9.99 per month (or $7.99 for Amazon Prime subscribers). If users have an Amazon Echo, they can also subscribe to an Echo-only $3.99 streaming option.
For Pandora, the company mentioned that the rebranding will begin to rollout to iOS and Android users throughout today, "whether you listen to ad-supported Pandora or Pandora Plus." The new look will then make it to the desktop, web, and other devices "over the year."