Apple today announced its 2016 Apple Music Festival, a free annual concert series that will see big name artists performing at the London Roundhouse. This year's event will take place from September 18 to September 30.
Apple Music Festival 10 returns to London in September for 10 exhilarating nights of live music. Residents of the UK can win tickets to the gigs. Apple Music members around the world can watch the performances for free. Ticket applications will be opening soon. Follow @AppleMusic on Twitter and Snapchat for up-to-the minute information and join the #AMF10 conversation.
In 2015, Apple made some significant changes to the festival, which was called the iTunes Festival in the years before the launch of Apple Music. Prior to 2015, the event lasted for a full 30 days, but was scaled down to 10 days with the revamp. Apple also now offers the music festival performances live and on-demand in the Apple Music App.
Though this is the second annual Apple Music festival, Apple has been holding the festival for a total of 10 years, so 2016 marks the 10th anniversary music event.
For the 2016 Apple Music Festival, Apple has not yet announced the acts that will be performing. Unveilings will be done gradually in the weeks leading up to the event, with most new information coming from Beats 1 Radio.
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