iPad Continues to Outsell Samsung, Amazon, and Microsoft Tablets Combined

Apple released its fiscal third quarter earnings results earlier this week, confirming that it sold 9.95 million iPads from early March through late June. iPad shipments have now declined for ten consecutive quarters, but the lineup continues to outsell all Samsung, Amazon, and Microsoft tablets combined.

iPad-Surface-Samsung
Taiwanese market research firm TrendForce has released new quarterly data that shows Samsung, Amazon, and Microsoft shipped an estimated 6 million, 2.2 million, and 700,000 units respectively for a combined total of 9.5 million, amounting to roughly 450,000 fewer tablets than the number of iPads sold.

Despite the shipment decline, reflective of a continued slowdown in the broader tablet market, Apple's tablet revenue increased for the first time in ten quarters due to the iPad Pro's higher average selling price. The 9.7-inch iPad Pro starts at $599, whereas the iPad Air 2 started at $499, while the 12.9-inch iPad Pro is priced from $799.

In terms of shipments, however, TrendForce says the iPad Air 2 was the key driver:
“The lack of changes in appearance and high prices work against the iPad Pro series. Consumers do not see these devices as a good bargain. The 12.9-inch iPad Pro maintained strong sales momentum for two quarters, while the 9.7-inch model lost its luster after just one quarter since its release. On the whole, the Pro series did not help expand iPad shipments in the second quarter as expected. The overall sales were instead sustained by iPad Air 2, which captured consumers’ interest with its reduced price tag.”
Worldwide tablet shipments in the June quarter totaled an estimated 33.54 million units, representing a quarterly drop of 4.8 percent and a year-on-year decline of 8.8 percent. Lenovo, Huawei, and ASUS were also among the top six vendors, with estimated shipments of 2.4 million, 2.2 million, and 800,000 tablets respectively.

With no new iPads models anticipated in the immediate future, TrendForce estimates Apple's tablet sales will drop to 9.2 million sequentially.



Top Rated Comments

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35 months ago

My iPad is on the shelf collecting dust.


In which case, you probably didn't need one in the first place.
Rating: 24 Votes
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35 months ago
That's because the iPad is superior to these other manufacturers, in my opinion.
Rating: 14 Votes
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35 months ago

Who actually needed an iPad? I have two that rarely get used. I also have an N7 and a Tab 8. Both used equally as little as my iPads. Neither Apple, Samsung, nor Google cared if I needed their products, they just wanted them sold. Mission accomplished. Forward looking, I don't see a tablet in my future. Not that my anecdote is indicative of the larger market, but I personally think tablet peak has already occurred.

lol you needed 4 tablets to realize you don't need a tablet...
Rating: 11 Votes
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35 months ago
Well done. This is a nod to the idea nobody wants to or needs to be carrying around extra junk like detachable keyboards screens etc. Apple has kept the focus of iPad tight and it seems its working out well.
Rating: 9 Votes
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35 months ago

That's because the iPad is superior to these other manufacturers, in my opinion.


No, that's a fact. The iPad hardware combined with superior optimized Apps makes the iPad far better than all the other junk out there.
Rating: 9 Votes
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35 months ago
I love my 12" iPad Pro. I use it everyday to watch TV, read books and magazines, surf the net, play scrabble...
Rating: 5 Votes
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35 months ago

In which case, you probably didn't need one in the first place.

Who actually needed an iPad? I have two that rarely get used. I also have an N7 and a Tab 8. Both used equally as little as my iPads. Neither Apple, Samsung, nor Google cared if I needed their products, they just wanted them sold. Mission accomplished. Forward looking, I don't see a tablet in my future. Not that my anecdote is indicative of the larger market, but I personally think tablet peak has already occurred.
Rating: 4 Votes
Avatar
35 months ago

Who actually needed an iPad? I have two that rarely get used. I also have an N7 and a Tab 8. Both used equally as little as my iPads. Neither Apple, Samsung, nor Google cared if I needed their products, they just wanted them sold. Mission accomplished. Forward looking, I don't see a tablet in my future. Not that my anecdote is indicative of the larger market, but I personally think tablet peak has already occurred.

I believe that you will never need a tablet, so long as you have/use a laptop or computer. No one needs to have multiple devices to accomplish the same tasks.

The problem had been that you can't take your computer with you, so they developed a laptop. The laptop was too heavy and bulky so they created the tablet.

The problem is that instead of people giving up one for the other, they buy them all, because one never completely replaced the other.

I keep saying that my next computer will likely be the big ipad with the keyboard cover. I don't really need a computer or a laptop at this point. I continue to wait, however, because the ipad is still not 100% a laptop replacement the way Tim says it is. When his rhetoric becomes real, I will take the plunge. Until then, my 2012 iMac is doing just fine.
Rating: 4 Votes
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35 months ago
I bought my iPad Mini and I use it everyday to surf the internet, write, take notes, read books, check social media, watch movies, play the occasional game, video chat, check and respond to email, review photos for work and clients, etc. The list just keeps going. I've starting using it more at work. I love the split screen feature even on the Mini.

I find myself using it more and more for most of my everyday and the computer is the one collecting more dust. I still need my computer though.
Rating: 3 Votes
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35 months ago

What a silly argument.

You might as well say that you could use a $10,000 iPad for 50 years, but that's also $200 per year. Guess you'll be more satisfied with that one because it's more expensive.


you're trying too much, I'm talking about real world choices, no hypothetical $10k iPads.
Rating: 2 Votes
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