Apple released its fiscal third quarter earnings results earlier this week, confirming that it sold 9.95 million iPads from early March through late June. iPad shipments have now declined for ten consecutive quarters, but the lineup continues to outsell all Samsung, Amazon, and Microsoft tablets combined.

iPad-Surface-Samsung
Taiwanese market research firm TrendForce has released new quarterly data that shows Samsung, Amazon, and Microsoft shipped an estimated 6 million, 2.2 million, and 700,000 units respectively for a combined total of 9.5 million, amounting to roughly 450,000 fewer tablets than the number of iPads sold.

Despite the shipment decline, reflective of a continued slowdown in the broader tablet market, Apple's tablet revenue increased for the first time in ten quarters due to the iPad Pro's higher average selling price. The 9.7-inch iPad Pro starts at $599, whereas the iPad Air 2 started at $499, while the 12.9-inch iPad Pro is priced from $799.

In terms of shipments, however, TrendForce says the iPad Air 2 was the key driver:

“The lack of changes in appearance and high prices work against the iPad Pro series. Consumers do not see these devices as a good bargain. The 12.9-inch iPad Pro maintained strong sales momentum for two quarters, while the 9.7-inch model lost its luster after just one quarter since its release. On the whole, the Pro series did not help expand iPad shipments in the second quarter as expected. The overall sales were instead sustained by iPad Air 2, which captured consumers’ interest with its reduced price tag.”

Worldwide tablet shipments in the June quarter totaled an estimated 33.54 million units, representing a quarterly drop of 4.8 percent and a year-on-year decline of 8.8 percent. Lenovo, Huawei, and ASUS were also among the top six vendors, with estimated shipments of 2.4 million, 2.2 million, and 800,000 tablets respectively.

With no new iPads models anticipated in the immediate future, TrendForce estimates Apple's tablet sales will drop to 9.2 million sequentially.

Top Rated Comments

keysofanxiety Avatar
101 months ago
My iPad is on the shelf collecting dust.
In which case, you probably didn't need one in the first place.
Score: 24 Votes (Like | Disagree)
44267547 Avatar
101 months ago
That's because the iPad is superior to these other manufacturers, in my opinion.
Score: 14 Votes (Like | Disagree)
utopianbl Avatar
101 months ago
Who actually needed an iPad? I have two that rarely get used. I also have an N7 and a Tab 8. Both used equally as little as my iPads. Neither Apple, Samsung, nor Google cared if I needed their products, they just wanted them sold. Mission accomplished. Forward looking, I don't see a tablet in my future. Not that my anecdote is indicative of the larger market, but I personally think tablet peak has already occurred.
lol you needed 4 tablets to realize you don't need a tablet...
Score: 11 Votes (Like | Disagree)
EricTheHalfBee Avatar
101 months ago
That's because the iPad is superior to these other manufacturers, in my opinion.
No, that's a fact. The iPad hardware combined with superior optimized Apps makes the iPad far better than all the other junk out there.
Score: 9 Votes (Like | Disagree)
smacrumon Avatar
101 months ago
Well done. This is a nod to the idea nobody wants to or needs to be carrying around extra junk like detachable keyboards screens etc. Apple has kept the focus of iPad tight and it seems its working out well.
Score: 9 Votes (Like | Disagree)
69650 Avatar
101 months ago
I love my 12" iPad Pro. I use it everyday to watch TV, read books and magazines, surf the net, play scrabble...
Score: 5 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
iPhone 15 Pro FineWoven

Apple Reportedly Stops Production of FineWoven Accessories

Sunday April 21, 2024 6:03 am PDT by
Apple has stopped production of FineWoven accessories, according to the Apple leaker and prototype collector known as "Kosutami." In a post on X (formerly Twitter), Kosutami explained that Apple has stopped production of FineWoven accessories due to its poor durability. The company may move to another non-leather material for its premium accessories in the future. Kosutami has revealed...
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
iOS 17 All New Features Thumb

iOS 17.5 Will Add These New Features to Your iPhone

Sunday April 21, 2024 3:00 am PDT by
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...
iPad And Calculator App Feature

Apple Finally Plans to Release a Calculator App for iPad Later This Year

Tuesday April 23, 2024 9:08 am PDT by
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
Provenance Emulator

PlayStation and SEGA Emulator for iPhone and Apple TV Coming to App Store [Updated]

Friday April 19, 2024 8:29 am PDT by
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, SEGA Genesis,...