Apple released its fiscal third quarter earnings results earlier this week, confirming that it sold 9.95 million iPads from early March through late June. iPad shipments have now declined for ten consecutive quarters, but the lineup continues to outsell all Samsung, Amazon, and Microsoft tablets combined.

iPad-Surface-Samsung
Taiwanese market research firm TrendForce has released new quarterly data that shows Samsung, Amazon, and Microsoft shipped an estimated 6 million, 2.2 million, and 700,000 units respectively for a combined total of 9.5 million, amounting to roughly 450,000 fewer tablets than the number of iPads sold.

Despite the shipment decline, reflective of a continued slowdown in the broader tablet market, Apple's tablet revenue increased for the first time in ten quarters due to the iPad Pro's higher average selling price. The 9.7-inch iPad Pro starts at $599, whereas the iPad Air 2 started at $499, while the 12.9-inch iPad Pro is priced from $799.

In terms of shipments, however, TrendForce says the iPad Air 2 was the key driver:

“The lack of changes in appearance and high prices work against the iPad Pro series. Consumers do not see these devices as a good bargain. The 12.9-inch iPad Pro maintained strong sales momentum for two quarters, while the 9.7-inch model lost its luster after just one quarter since its release. On the whole, the Pro series did not help expand iPad shipments in the second quarter as expected. The overall sales were instead sustained by iPad Air 2, which captured consumers’ interest with its reduced price tag.”

Worldwide tablet shipments in the June quarter totaled an estimated 33.54 million units, representing a quarterly drop of 4.8 percent and a year-on-year decline of 8.8 percent. Lenovo, Huawei, and ASUS were also among the top six vendors, with estimated shipments of 2.4 million, 2.2 million, and 800,000 tablets respectively.

With no new iPads models anticipated in the immediate future, TrendForce estimates Apple's tablet sales will drop to 9.2 million sequentially.

Top Rated Comments

keysofanxiety Avatar
65 months ago
My iPad is on the shelf collecting dust.
In which case, you probably didn't need one in the first place.
Score: 24 Votes (Like | Disagree)
Relentless Power Avatar
65 months ago
That's because the iPad is superior to these other manufacturers, in my opinion.
Score: 14 Votes (Like | Disagree)
utopianbl Avatar
65 months ago
Who actually needed an iPad? I have two that rarely get used. I also have an N7 and a Tab 8. Both used equally as little as my iPads. Neither Apple, Samsung, nor Google cared if I needed their products, they just wanted them sold. Mission accomplished. Forward looking, I don't see a tablet in my future. Not that my anecdote is indicative of the larger market, but I personally think tablet peak has already occurred.
lol you needed 4 tablets to realize you don't need a tablet...
Score: 11 Votes (Like | Disagree)
EricTheHalfBee Avatar
65 months ago
That's because the iPad is superior to these other manufacturers, in my opinion.
No, that's a fact. The iPad hardware combined with superior optimized Apps makes the iPad far better than all the other junk out there.
Score: 9 Votes (Like | Disagree)
smacrumon Avatar
65 months ago
Well done. This is a nod to the idea nobody wants to or needs to be carrying around extra junk like detachable keyboards screens etc. Apple has kept the focus of iPad tight and it seems its working out well.
Score: 9 Votes (Like | Disagree)
69650 Avatar
65 months ago
I love my 12" iPad Pro. I use it everyday to watch TV, read books and magazines, surf the net, play scrabble...
Score: 5 Votes (Like | Disagree)

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