iPad Continues to Outsell Samsung, Amazon, and Microsoft Tablets Combined

by

Apple released its fiscal third quarter earnings results earlier this week, confirming that it sold 9.95 million iPads from early March through late June. iPad shipments have now declined for ten consecutive quarters, but the lineup continues to outsell all Samsung, Amazon, and Microsoft tablets combined.

iPad-Surface-Samsung
Taiwanese market research firm TrendForce has released new quarterly data that shows Samsung, Amazon, and Microsoft shipped an estimated 6 million, 2.2 million, and 700,000 units respectively for a combined total of 9.5 million, amounting to roughly 450,000 fewer tablets than the number of iPads sold.

Despite the shipment decline, reflective of a continued slowdown in the broader tablet market, Apple's tablet revenue increased for the first time in ten quarters due to the iPad Pro's higher average selling price. The 9.7-inch iPad Pro starts at $599, whereas the iPad Air 2 started at $499, while the 12.9-inch iPad Pro is priced from $799.

In terms of shipments, however, TrendForce says the iPad Air 2 was the key driver:

“The lack of changes in appearance and high prices work against the iPad Pro series. Consumers do not see these devices as a good bargain. The 12.9-inch iPad Pro maintained strong sales momentum for two quarters, while the 9.7-inch model lost its luster after just one quarter since its release. On the whole, the Pro series did not help expand iPad shipments in the second quarter as expected. The overall sales were instead sustained by iPad Air 2, which captured consumers’ interest with its reduced price tag.”

Worldwide tablet shipments in the June quarter totaled an estimated 33.54 million units, representing a quarterly drop of 4.8 percent and a year-on-year decline of 8.8 percent. Lenovo, Huawei, and ASUS were also among the top six vendors, with estimated shipments of 2.4 million, 2.2 million, and 800,000 tablets respectively.

With no new iPads models anticipated in the immediate future, TrendForce estimates Apple's tablet sales will drop to 9.2 million sequentially.

Top Rated Comments

(View all)
Avatar
55 months ago

My iPad is on the shelf collecting dust.

In which case, you probably didn't need one in the first place.
Score: 24 Votes (Like | Disagree)
Avatar
55 months ago
That's because the iPad is superior to these other manufacturers, in my opinion.
Score: 14 Votes (Like | Disagree)
Avatar
55 months ago

Who actually needed an iPad? I have two that rarely get used. I also have an N7 and a Tab 8. Both used equally as little as my iPads. Neither Apple, Samsung, nor Google cared if I needed their products, they just wanted them sold. Mission accomplished. Forward looking, I don't see a tablet in my future. Not that my anecdote is indicative of the larger market, but I personally think tablet peak has already occurred.

lol you needed 4 tablets to realize you don't need a tablet...
Score: 11 Votes (Like | Disagree)
Avatar
55 months ago

That's because the iPad is superior to these other manufacturers, in my opinion.

No, that's a fact. The iPad hardware combined with superior optimized Apps makes the iPad far better than all the other junk out there.
Score: 9 Votes (Like | Disagree)
Avatar
55 months ago
Well done. This is a nod to the idea nobody wants to or needs to be carrying around extra junk like detachable keyboards screens etc. Apple has kept the focus of iPad tight and it seems its working out well.
Score: 9 Votes (Like | Disagree)
Avatar
55 months ago
I love my 12" iPad Pro. I use it everyday to watch TV, read books and magazines, surf the net, play scrabble...
Score: 5 Votes (Like | Disagree)

Top Stories

New Photos Offer Better Look at iPhone 12 Color Options

Tuesday October 20, 2020 2:34 am PDT by
As we wait for the iPhone 12 review embargo to lift later today, more pictures are circulating of the devices in real-world lighting conditions, providing a better look at the different colors available. Leaker DuanRui has shared images on Twitter of the iPhone 12 in white, black, blue, green, and (PRODUCT)RED. The black and white colors are similar to the iPhone 11 colors, but the other...

iPhone 12 Pro in Graphite and iPhone 12 in Blue Shown Off in Unboxing Videos

Monday October 19, 2020 8:20 am PDT by
While the iPhone 12 Pro does not launch until Friday, we now have an early unboxing video of the device courtesy of Twitter account DuanRui, providing a closer look at the shiny new flat-edge design and sleek Graphite color option. Ben Geskin re-uploaded the unboxing video to YouTube, which we've embedded below: Geskin has also uploaded an unboxing video of the iPhone 12 in Blue: ...

Apple Releases iPadOS and iOS 14.1 With Multiple Bug Fixes Ahead of iPhone 12 Launch

Tuesday October 20, 2020 10:06 am PDT by
Apple today released iOS and iPadOS 14.1, the first major updates to the iOS and iPadOS 14 operating system updates that were released in September. iOS and iPadOS 14.1 come a week after Apple released the golden master versions of the updates to developers. The iOS 14.1 update can be downloaded for free and it is available on all eligible devices over-the-air in the Settings app. To access...

Watch: iPhone 12 and iPhone 12 Pro Unboxing Videos and First Impressions

Tuesday October 20, 2020 6:05 am PDT by
Apple's embargo has lifted for iPhone 12 and iPhone 12 Pro reviews. In addition to our detailed review roundups for each device, we've rounded up over a dozen unboxing videos and first impressions below. iPhone 12 in Blue on left and iPhone 12 Pro in Pacific Blue on right via Engadget Key new features of the iPhone 12 and iPhone 12 Pro include a flat-edge design, 5G support, a much faster A14 ...

Gold Version of iPhone 12 Pro Apparently Has a More Fingerprint Resistant Stainless Steel Frame

Tuesday October 20, 2020 11:56 am PDT by
iPhone 12 Pro reviews hit the web today, and one of the more interesting tidbits came from TechCrunch's Matthew Panzarino, who revealed that the Gold version of the device apparently has a more fingerprint resistant coating applied to the stainless steel frame. From his review:Most of the iPhone 12 Pro finishes still use a physical vapor deposition process for edge coating. But the new gold...

Photographer Austin Mann Tests the iPhone 12 Pro's Camera

Wednesday October 21, 2020 4:14 am PDT by
Travel photographer Austin Mann usually performs an in-depth review of new iPhone models to test their camera performance in real-world scenarios. To test Apple's new iPhone 12 Pro, Mann traveled to Glacier National Park, Montana. Mann focused on some of the biggest camera upgrades with the iPhone 12 Pro, including the upgraded Wide lens, Ultra Wide Night mode, and LiDAR autofocus, across a...

iPhone 12 Pro Max Has Smaller 3,687 mAh Battery According to Regulatory Filing

Tuesday October 20, 2020 8:48 pm PDT by
Apple's new iPhone 12 Pro Max is equipped with a 3,687 mAh battery, which is around 7% less capacity than the 3,969 mAh battery in the iPhone 11 Pro Max, according to a regulatory filing published by TENAA, the Chinese equivalent of the FCC. The regulatory filing, spotted by MacRumors, also lists the iPhone 12 Pro Max with 6GB of RAM as seen in benchmark results last week. Apple has filed ...

5G Drains iPhone 12 Battery 20% Faster Than 4G in Benchmark

Wednesday October 21, 2020 3:17 am PDT by
After the first reviews for the iPhone 12 and iPhone 12 Pro emerged yesterday, a new report by Tom's Guide reveals the extent of battery life reductions when using 5G. The report outlines a test wherein the iPhone surfs the web continuously at 150 nits of screen brightness, launching a new site every 30 seconds until the battery drains. Interestingly, the test was run on an iPhone 12 and...

Hands-On With Apple's iPhone 12 and 12 Pro MagSafe Cases

Tuesday October 20, 2020 1:33 pm PDT by
Apple's iPhone 12 and 12 Pro are launching this Friday, and ahead of that release date, Apple is shipping out various accessories like the MagSafe charger and MagSafe cases. Yesterday we took a look at the MagSafe charger, and today our MagSafe case came in the mail, so we thought we'd take another look at the charger to see how it works with the case and just how strong the case magnets are. S ...

Reliable Leaker Suggests AirTags 'Coming Soon' in Two Different Sizes

Tuesday October 20, 2020 1:53 am PDT by
Apple's rumored AirTags Bluetooth tracking devices could launch imminently and will be available in two size options, based on new tweets from cryptic-but-reliable leaker L0vetodream. In typical enigmatic style, the leaker first tweeted this morning that a "big one" and a "small one" are "coming soon," but withheld what they were referring to. However that was followed an hour later with the ...