Apple Confirms Upcoming Retail Store at World Trade Center [Updated]

by

Apple market director Jason Barlia has confirmed the company's plans to open a retail store at the World Trade Center Transportation Hub in Lower Manhattan, according to CNET. The store will be located in the Oculus transit and retail complex, and it is expected to open later this year.

13658442_1066446680109030_1593753198_n

WTC Transportation Hub - Oculus (Image: Priscilla C. via Instagram)

The location will mark Apple's tenth retail store in New York City after its first Brooklyn store opens in Williamsburg this Saturday. Apple has another six stores in Manhattan, one in Queens, and one on Staten Island. The Bronx is the only borough that remains without an Apple Store within New York City limits.

Apple's plans to open a retail store at the new World Trade Center have been rumored since 2013, and an alteration permit confirmed the company's construction plans earlier this year. The store is said to be situated at the underground level, and it will reportedly span two floors with up to 10,000 square feet of space each.

Update: Apple plans to open its World Trade Center retail store on August 16, the latest projected opening date of the Oculus complex, according to multiple sources.

Related Roundup: Apple Stores

Top Rated Comments

RichTF Avatar
59 months ago

So the site where over a thousand people died in a terrorist attack was redeveloped?

I feel they should have built a memorial on the site and left it at that. Somewhere people could have gone to sit and reflect. But I guess money talks and people are greedy.

There is a memorial site there, a really nice one too. And it's massive, taking up the footprint of the original two towers, space which could easily have been used for commerce if they really were just being "greedy".

Have you even been to the memorial site? (serious question)
Score: 14 Votes (Like | Disagree)
Kestrel452 Avatar
59 months ago

I eat humble pie.

Thought it was built on the same site as the original World Trade Centre. Thanks for enlightening me.

Edit: having done some research, I see that the memorial site is surrounded by six huge skyscrapers. I think this is wrong. The whole site should have become a peaceful park with trees. I take back my humble pie. Greed and Mammon have still won. :(

I personally am not of the mindset that you need to permanently retire that land for anything but green space in order to honor the 9/11 victims. IMHO, there is no better response to terrorism than replacing what they've blown up with something even taller or more grandiose. Don't let them destroy our commerce, which is exactly what they want. Apple building a store is just business as usual, as it should be.
Score: 11 Votes (Like | Disagree)
britboyj Avatar
59 months ago

Something about that seems so wrong to me...

(Note: I haven't been to or seen the site since the attacks)

The World Trade Center is an office complex. It was before 9/11, it is now. This isn't a store INSIDE THE MONUMENT or anything.
[doublepost=1469744527][/doublepost]


Edit: having done some research, I see that the memorial site is surrounded by six huge skyscrapers. I think this is wrong. The whole site should have become a peaceful park with trees. I take back my humble pie. Greed and Mammon have still won. :(

MOST of those skyscrapers existed prior to 9/11, and simply weren't brought down in the attack, or subsequently due to collateral damage. Where do you draw the line with your solution? Do you lower the entirety of Manhattan out of "respect to the victims?"

The best response to terrorism is to rebuild, bigger, stronger and more grandiose. Memorials are fine, but it shouldn't look like we're wallowing in sadness 15 years on. That just sends the message that their attack had an impact, and encourages more.
Score: 6 Votes (Like | Disagree)
Edge100 Avatar
59 months ago



Mammon trumps God in today's world, I'm sad to say.

I believe it was belief in God that caused the problem at the WTC in the first place...
Score: 5 Votes (Like | Disagree)
keysofanxiety Avatar
59 months ago
Wow, the tenth in New York City! I sometimes forget how vast NYC is.

Here in the humble UK we pretty much have one per city, excluding London. Though our cities must seem like quaint villages :D
Score: 3 Votes (Like | Disagree)
FactVsOpinion Avatar
59 months ago

There is a memorial site there, a really nice one too. And it's massive, taking up the footprint of the original two towers, space which could easily have been used for commerce if they really were just being "greedy".

Have you even been to the memorial site? (serious question)

And not only that, but also... It's not as if Apple is planting there store inappropriately adjacent to the memorial. Rather, it'll be in an underground station that will filled with retail stores of various kinds.
Score: 3 Votes (Like | Disagree)

Top Stories

Top Stories 44 Feature

Top Stories: 'Thinner and Lighter' MacBook Air, Smaller iPhone 13 Notch, iOS 14.4 Incoming

Saturday January 23, 2021 6:00 am PST by
We continued to hear a lot more about Apple's plans for its Mac lineup this week, including word of a high-end redesigned MacBook Air and the return of an SD card slot as part of the upcoming MacBook Pro redesign. It also sounds like Apple has been working on Face ID for Mac, but it won't be appearing in a redesigned iMac this year as originally planned. This week also saw rumors about the...
magsafecasedangle

Apple Elaborates on Potential for iPhone 12 and MagSafe Accessories to Interfere With Implantable Medical Devices

Saturday January 23, 2021 2:42 pm PST by
Since the launch of iPhone 12 models in October, Apple has acknowledged that the devices may cause electromagnetic interference with medical devices like pacemakers and defibrillators, but the company has now shared additional information. Apple added the following paragraph to a related support document today:Medical devices such as implanted pacemakers and defibrillators might contain...
Flat MacBook Air Feature

Bloomberg: Apple Working on 'Thinner and Lighter' High-End MacBook Air With MagSafe, Could Launch in Second Half of 2021

Friday January 22, 2021 3:34 am PST by
Apple is working on a "thinner and lighter" version of the MacBook Air that the company plans to release during the second half of this year at the earliest or in 2022, according to a new report by well-connected Bloomberg journalist Mark Gurman. It will include Apple's MagSafe charging technology and a next-generation version of the company's in-house Mac processors. Apple has discussed...
2021 mbp sd slot feature2

Bloomberg: Next MacBook Pro to Feature SD Card Reader

Friday January 22, 2021 7:50 am PST by
Last week, reputable analyst Ming-Chi Kuo outlined his expectations for new 14-inch and 16-inch MacBook Pro models later this year, including the return of the MagSafe charging connector, the removal of the Touch Bar, a new flat-edged design, and the return of more ports built into the notebooks for expanded connectivity. A concept of a modern MacBook Pro with an SD card reader Kuo did not...
airpods galaxy buds comparison

Samsung Galaxy Buds Pro vs. Apple AirPods Pro

Friday January 22, 2021 2:34 pm PST by
Samsung in January unveiled new flagship Galaxy S21 smartphones and alongside the new phones, introduced the $200 Galaxy Buds Pro, which are priced at $199 and offer Active Noise Cancellation. Subscribe to the MacRumors YouTube channel for more videos. These new Galaxy Buds Pro are clearly designed to compete with Apple's AirPods Pro, so we thought we'd compare the two sets of earbuds in our...
maxresdefault

Microsoft Touts Surface Pro 7 as 'The Better Choice' Over MacBook Pro in New Ad

Saturday January 23, 2021 11:02 am PST by
Microsoft yesterday shared a new ad on YouTube titled "Microsoft Surface Pro 7: The Better Choice," in which the company compares its tablet computer to Apple's 13-inch M1 MacBook Pro, as spotted by MSPoweruser. The ad highlights the Surface Pro 7's touchscreen and included stylus as opposed to only a "little bar" (the Touch Bar) on the MacBook Pro. Other advantages of the Surface Pro 7...
iOS 15 icon mock banner

iOS 15 Rumored to Drop Support for iPhone 6s and 2016 iPhone SE

Thursday January 21, 2021 11:58 am PST by
Apple's upcoming iOS 15 operating system, which we expect to see unveiled in June, is rumored to be dropping support for a few of Apple's older iPhones. According to French site iPhoneSoft, iOS 15 will not be able to be installed on the iPhone 6s, the iPhone 6s Plus, or the 2016 iPhone SE, all of which have an A9 chip. The iPhone 6s and 6s Plus were introduced in 2015 and are now more...
maxresdefault

Video Demos macOS Catalina Running on iPad Pro via x86 Emulation

Thursday January 21, 2021 11:36 am PST by
A video demonstrating macOS Catalina running on a current 2020 iPad Pro has been shared on YouTube, giving us a look at an interesting hack that has a Mac OS up and working on one of Apple's iPads. There's limited information about how the process of getting macOS Catalina on an iPad Pro works, but it uses x86 emulation and was done through the UTM software that allows virtual machines to...
iPhone 13 Notch Feature

iPhone 13 Rumored to Feature Smaller Notch, Pro Model Cameras to Use Larger Image Sensor

Thursday January 21, 2021 1:38 am PST by
Apple's iPhone 13 series will feature a redesigned Face ID system that will allow for a smaller notch at the top of the screen, according to a new report today. The rumor comes via hit-and-miss Taiwanese industry publication DigiTimes, whose supply chain sources also claim that the ultra wide-angle lens in Apple's next-generation iPhones is due for an upgrade. The next-generation iPhones'...
iOS 14

Apple Seeds iOS 14.4 and iPadOS 14.4 Release Candidate to Developers and Public Beta Testers

Thursday January 21, 2021 10:14 am PST by
Apple today seeded the RC version of upcoming iOS 14.4 and iPadOS 14.4 updates to developers for testing purposes, with the new betas coming a week after Apple released the second betas. iOS 14.4 and iPadOS 14.4 can be downloaded through the Apple Developer Center or over the air after the proper profile has been installed on an iPhone or iPad. Paired with the HomePod 14.4 beta that is...