CBS today announced the launch of an all-new Apple TV app that will center around the network's always-on, 24-hour "CBSN" streaming network and has been designed exclusively for tvOS. In addition to the live stream of CBSN, the app curates news stories and video playlists for each user based on previously watched videos.
The new app will also take advantage of the 4th generation Apple TV's deep Siri integration, allowing users to tell Apple's personal assistant that they want to "Watch CBS News" to immediately start a full-screen broadcast of CBSN. While the stream is playing, users can interact with other parts of the app to browse related videos, bookmark some to watch later, and begin subscribing to specific playlists and topics.
"Our Apple TV app represents the future of how viewers will consume and interact with video," Christy Tanner, senior vice president and general manager of CBS News Digital, said. "We are taking advantage of the platform's cutting-edge, interactive technology to offer a customizable experience."
"The CBS News app on Apple TV delivers the full breadth of our original reporting and live, anchored streaming coverage combined with a layer of editorial curation, giving news consumers unprecedented flexibility and access to the stories they care about," Nancy Lane, senior executive producer of CBS News Digital, said.
The launch of the news-focused app is timed to get users ready for coverage of the Republican and Democratic National Conventions, according to CBS, which begin on July 18 and go through July 28. The network's new tvOS app isn't only politically-focused, however, with its daily coverage spanning most popular topics from entertainment and any currently breaking news.