Google's Echo Rival is a 'Dressed-up' Version of Chromecast

Last month, Google announced plans for its upcoming Amazon Echo rival, Google Home, a Wi-Fi enabled personal assistant that enables people to ask Google search queries, manage everyday tasks, enjoy music and entertainment, and more using hands-free "OK Google" voice commands.

Yesterday, a few more details emerged about Google Home, which will potentially go directly up against the smart device Apple is rumored to be working on.

google_home
According to technology news site The Information, Google Home will share many of the hardware components of the company's popular internet-connected TV streaming device, Chromecast, relying on the same dual-core ARM-based microprocessor, 4GB of RAM, and a dual-band 802.11ac Wi-Fi chip.

The similarities are apparently so close between the two devices because the same team responsible for the Chromecast headed up development of the Google Home. As a result, it is being described as "dressed-up version" of the company's existing device, with the addition of a microphone, speaker, plastic top with LED lights, and a fabric or metal bottom. 

The Home is also expected to run the same Linux-based OS used on the Chromecast, though Google has discussed powering future versions with its Android mobile platform. 

The upshot of all this is that the device could be extremely inexpensive to produce, given that the Chromecast currently sells at $35. That would mean Google being able to significantly undercut the $179 Amazon Echo. Notably, the Chromecast is also one of Google's most successful hardware products, selling 3 million units in the past three years.

Apple's rumored smart home product is a Siri-based device that would include a speaker and microphone that could be used for features like listening to music, getting news headlines, and more. Apple is also planning to introduce an enhanced version of Siri, which the company will open up to outside developers to integrate with their own apps and services.

Apple has reportedly been working on its rival device since before the Amazon Echo debuted in November 2014. Google Home will be available later this year, but it is not known when Apple will be ready to debut its home accessory or how it will fit into the company's existing product lineup.

But given Apple's tendency to place its hardware products at premium price points, consumers are unlikely to see a device as inexpensive as Google appears to be readying for the home.

Popular Stories

hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
Apple Foldable Thumb

Foldable iPhone to Debut These Two Breakthrough Features

Wednesday November 19, 2025 7:26 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include two standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
ipad black friday 2025

The Best Early Black Friday iPad Deals

Thursday November 20, 2025 10:20 am PST by
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're officially less than one week away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these...
Low Cost MacBook Feature A18 Pro

Report: Low-Cost iPhone, iPad, MacBook Coming Early 2026

Friday November 21, 2025 2:26 am PST by
Apple is planning to release new entry-level models across its iPhone, iPad, and Mac categories early next year, with an all-new affordable MacBook the most notable addition to the lineup. According to a new research report by Jeff Pu of GF Securities seen by MacRumors, Apple will launch the iPhone 17e – its second iteration of the "e" line – in the spring, likely along with a...

Top Rated Comments

m.x Avatar
124 months ago
Google Home - 4GB RAM
IPad Pro 9,7" - 2GB RAM

:confused:
Score: 18 Votes (Like | Disagree)
shinji Avatar
124 months ago
Looks like an air freshener.
Score: 16 Votes (Like | Disagree)
lra108 Avatar
124 months ago
Wait.....so that $35 streaming stick has 4 GB of RAM inside it, and yet Apple was so cheap that they couldn't be bothered with putting more than 2GB RAM in its iPhones and iPads that cost hundreds more??
Score: 11 Votes (Like | Disagree)
slprescott Avatar
124 months ago
"The upshot of all this is that the device could be extremely inexpensive to produce, given that the Chromecast currently sells at $35."

... because Google's way of profiting from this device is capturing and selling user behavior data.
Score: 11 Votes (Like | Disagree)
Jsameds Avatar
124 months ago
Looks like an air freshener.
Would have been perfect for this April Fools ad that Google ran.

Also, re-using components from the Chromecast is just common scents..

I'll let myself out.

Score: 9 Votes (Like | Disagree)
One Bad Duck Avatar
124 months ago
I'm gonna hold out till it does something useful. I don't care what the weather in Paris on Tuesday is nor do I need the latest sports scores.

..."OK Google, wash the dishes"... "I'm sorr..." "No excuses! JUST DO IT!!"
Score: 6 Votes (Like | Disagree)