Asus Announces ZenBook 3, a Retina MacBook Lookalike That is Thinner, Lighter, and Faster

ASUS today at Computex 2016 in Taiwan announced a wide range of new products, including the ZenBook 3, its third-generation ultraportable notebook that is thinner, lighter, and faster than Apple's lookalike 12-inch Retina MacBook.

ASUS-ZenBook-3
The 12.5-inch ZenBook 3 has an ultra-thin 11.9mm aerospace-grade aluminum alloy chassis that weights just 2 pounds and is "50% stronger than the standard alloy" used in competing notebooks. Comparatively, the Retina MacBook is 13.1mm thick and weighs 2.03 pounds.

ZenBook 3's display is crafted from edge-to-edge, scratch-resistant Corning Gorilla Glass 4, with a 1,920x1,080 pixels resolution and wide 72% NTSC color gamut. The notebook has a slim bezel design that provides an 82% screen-to-body ratio for a maximum viewing experience with a minimal footprint.

The Windows-based notebook is powered by up to an Intel Core i7 processor and features 16GB of 2133MHz RAM, up to 1TB of PCIe 3.0-based flash storage, and quad-speaker audio by Harman Kardon. Like the Retina MacBook, the ZenBook 3 has a single USB-C port for charging and connecting peripherals.

ASUS includes a dongle with USB 3.0, USB-C, and HDMI ports in the box, while a larger universal dock is available with additional connectivity options.

ASUS-ZenBook-3-trio
ASUS sacrificed a fanless design like the Retina MacBook has in favor of increased performance, but the ZenBook 3 has an innovative cooling system that features the "world's thinnest fan design" at just 3mm. The notebook delivers up to 9 hours of battery life with fast-charging technology for recharging up to 60% capacity in 49 minutes.

ZenBook 3 is available in three spun-metal finishes, Royal Blue, Rose Gold, and Quartz Grey, based on a two-phase anodizing process that creates golden highlights on the diamond-cut edges. Whereas the Retina MacBook's keyboard is always black, the ZenBook 3's keyboard matches the color of each finish.

The full-sized backlit keyboard also has 19.8mm key pitch and a slightly deeper 0.8mm key travel, compared to 0.5mm on the Retina MacBook's ultra-thin butterfly mechanism keyboard that some have contested. Next to the keyboard is a glass trackpad with palm-rejection technology, Smart Gestures, and handwriting support.


An optional built-in fingerprint reader with Windows Hello support enables users to sign in and unlock the ZenBook 3 with one finger tap, in lieu of having to type their password or PIN. Similarly, the 2016 MacBook Pro may feature Touch ID as Apple works on an unlocking-via-iPhone feature for OS X 10.12.

ZenBook 3 will be available in the third quarter of 2016, starting at $999 in the U.S. for the base model with an Intel Core i5 processor, 4GB of RAM, and a 256GB SSD. A 512GB SSD model will sell for $1,499, while the top-range Intel Core i7 model with 16GB of RAM and a 1TB SSD will cost $1,999.

ASUS also announced the Zenbo home robot, the ZenFone 3 Series, the ASUS Transformer 3 Series, and multiple other new products.

Tag: Asus

Top Rated Comments

(View all)
Avatar
53 months ago
Yeah? Well, at WWDC Tim Cook will unveil a full line of nylon covers for the MacBook that shows the world how innovative Apple is.
Score: 147 Votes (Like | Disagree)
Avatar
53 months ago
Yeah what do you expect? A bag of potatoes are faster than the entire Mac line-up since they haven't been updated properly.

Edit: Ships with a USB-C adapter included? How generous, take notes Apple...


Score: 115 Votes (Like | Disagree)
Avatar
53 months ago
I don't get it why notebooks like these is able to put Intel Core i7 in it while the MacBook gets a crippled Intel Core M?

I remember the original MBA launch where SJ showed why netbooks is horrible and one of the points was Intel Atom (or along low powered processor or something) Guess what Apple, Core M is the new Atom, and you're using it in your MacBooks!
Score: 58 Votes (Like | Disagree)
Avatar
53 months ago
You shouldn't have mentioned that it is thinner! Now Ivy will spend all of R&D resources on making the next MacBook the thinnest yet even if it means making sacrifices in other areas such as performance, battery life, camera, ergonomics, etc! :p
Score: 53 Votes (Like | Disagree)
Avatar
53 months ago

who gives a hoot how "Thin" stuff is

Apple does.
Score: 43 Votes (Like | Disagree)
Avatar
53 months ago
Pretty sweet, but it ain't running OS X...
Score: 41 Votes (Like | Disagree)

Top Stories

Apple's First MacBook Pro With a Retina Display Will Become 'Obsolete' in 30 Days

Monday June 1, 2020 7:50 am PDT by
If you are still hanging on to a Mid 2012 model of the 15-inch MacBook Pro with a Retina display, and require a new battery or other repairs, be sure to book an appointment with a service provider as soon as possible. In an internal memo today, obtained by MacRumors, Apple has indicated that this particular MacBook Pro model will be marked as "obsolete" worldwide on June 30, 2020, just over...

Five Mac Apps Worth Checking Out - June 2020

Tuesday June 2, 2020 2:25 pm PDT by
Apps developed for the Mac often don't receive as much coverage as apps designed for iPhones and iPads, so we have a series at MacRumors that highlights interesting Mac apps that are worth taking a look at. This month's apps are designed to make working from home a little bit easier. Subscribe to the MacRumors YouTube channel for more videos. Meeter (Free) - Working from home often...

Apple Music Joins Music Industry's Blackout Tuesday Awareness Campaign

Tuesday June 2, 2020 1:31 am PDT by
Apple Music has cancelled its Beats 1 radio schedule for Blackout Tuesday and is suggesting that listeners tune in to a radio stream celebrating the best in black music. Blackout Tuesday is a campaign organized by the music industry to support Black Lives Matter after Minneapolis citizen George Floyd was killed by police in the course of his arrest. On launching Apple Music, many users...

Next Apple Pencil Could Be Released in Black

Tuesday June 2, 2020 10:25 am PDT by
The next iteration of the Apple Pencil could be available in black for the first time, according to leaker Mr. White who shared the tidbit on Twitter this morning. A mockup of an Apple Pencil in black We haven't heard rumors of a next-generation Apple Pencil and it's not clear when a new model might be released. Apple is rumored to be working on mini-LED versions of the iPad Pro, and it's...

iPad Pro With A14X Chip, 5G, and Mini-LED Display Expected in First Half of 2021

Wednesday June 3, 2020 6:22 am PDT by
Apple plans to launch new iPad Pro models with an A14X chip, 5G connectivity, and a Mini-LED display in the first or second quarter of 2021, according to the increasingly reliable Twitter account L0vetodream. The leaker claims that the new iPad Pro models will be equipped with Qualcomm's Snapdragon X55 modem, which supports both mmWave and sub-6GHz. mmWave is a set of 5G frequencies that...

Apple Releases macOS Catalina 10.15.5 Supplemental Update With Security Fix

Monday June 1, 2020 10:56 am PDT by
Apple today released a supplemental update for macOS Catalina 10.15.5, the fifth update to the macOS Catalina operating system that was released in October 2019. The supplemental update comes a week after the release of the macOS Catalina 10.15.5 update. ‌macOS Catalina‌ 10.15.5 is a free update that can be downloaded from the Mac App Store using the Update feature in the System...

Tim Cook Addresses George Floyd's Death and Ensuing Protests and Riots as Apple Temporarily Closes Some U.S. Stores

Sunday May 31, 2020 8:04 pm PDT by
Amid unrest in numerous U.S. cities following last week's killing of George Floyd by police in Minneapolis, Apple CEO Tim Cook has shared an internal memo with employees (via Bloomberg) addressing the pain that many are feeling and urging others to commit "to creating a better, more just world for everyone." Cook also announced that Apple is making donations to several groups challenging...

iCloud Down for Many Users, Causing 'The Application You Have Selected Does Not Exist' Error [Update: Fixed]

Tuesday June 2, 2020 4:44 pm PDT by
iCloud appears to be down for many people at the current time, based on complaints from MacRumors readers and Twitter users. Apple's system status page was not initially displaying an error when the problems started, but has been updated to confirm an issue with iCloud account sign ins. The support site says that some users may be unable to sign in to their iCloud accounts and may also be...

iOS 14 Again Said to Be Compatible With All iPhones Able to Run iOS 13

Monday June 1, 2020 2:08 pm PDT by
iOS 14 will be compatible with all iPhones and iPod touch models able to run iOS 13, according to information shared today by Israeli site The Verifier. The compatibility data was allegedly found in a leaked version of iOS 14 and confirmed by what The Verifier says is a "trusted source from the system development process." iOS 13 is compatible with the iPhone 6s and later, with a full...

iPhone 13 Prototype Mockup Depicts Notch-Free Design and USB-C Port

Thursday June 4, 2020 10:07 am PDT by
We still have a few months to go before Apple unveils the iPhone 12, but rumors about the iPhone 13, coming in fall 2021, are already circulating. Japanese site Mac Otakara today shared a rough 3D printed mockup of a 5.5-inch iPhone said to be coming in 2021, which is from "Alibaba sources." The model may be built on leaked specifications and rumors, but where the info comes from is unclear. ...