Apple CEO Tim Cook: Health Industry is 'Ripe for Simplicity and a New View'

Apple CEO Tim Cook spoke this morning at Startup Fest Europe, a festival geared towards helping startups grow, where he gave some sage business advice and shared some insight into Apple's future plans in the television and healthcare industries.

Some of Cook's most interesting comments were on healthcare, which has been a focus for Apple in recent years with ResearchKit, HealthKit, and the Apple Watch. According to Cook, healthcare could be significantly improved through the use of apps and it's one area where the App Store has potential for growth.


Cook went on to say that health is something that interests Apple because it's an area where hardware, software, and services can come together into "something that's magical." Apple said health is a "huge problem in the world" that's ripe for a revamp.

The things that interest us the most are things where we can bring our ability to integrate hardware, software, and services into something that's magical and enriches people in some way. If you look at some of the things we're doing that do not drive revenue but they have massive interest in them from our teams - health is very much one of those. [...]

The net of that is we believe that health is something that is a huge problem in the world, a huge issue, and we think it is ripe for simplicity and sort of a new view and we'd like to contribute to that. So that's an area where we're very focused.

He also made some predictions on the Apple Watch, once again stating that people will one day look back at the watch and wonder how they lived without it. The "holy grail" of the watch, he says, is being able to monitor more and more of what's going on in the body, something that's not possible today, but will be possible in the future. He likened the future of healthcare and monitoring devices to the systems available in cars.

For those of you that own a car. You get in your car, you crank it up, you drive for a while. If it gets a little too hot a light comes on and says you know pull over or check out. If you need an oil change, it comes on and says check the oil. It has all of these things in it that alert you that you need to do something. What is the equivalent for the body?

Well, it's our minds, but our minds unfortunately convince all of us all too often not to seek help. And many times, we don't even know. There's no symptom. So if you could have a device that knew so much about you, it would be pretty incredible and would extend life and extend quality. I'm not saying one device will do all of that, but when you solve such a big problem it takes several contributions. That's the way I feel here.

Other tidbits of information from the interview included Apple's stance on becoming a carrier, to which Tim Cook said the company's expertise "doesn't extend to the network," and Apple's interest in the entertainment industry and its desire to be a catalyst for change.

We also believe in the entertainment realm that apps are the future of TV and so we've launched our new Apple TV product, but it's clear to us as we pull that string that there's a lot left to do, and we'd like to be a catalyst in changing the world of entertainment and so we're continuing to work on that.

When it comes to business advice, Cook ended the interview by saying companies shouldn't be worried about cannibalizing their products and shouldn't compromise. "Don't get full of yourself. Don't smoke your own exhaust. Don't worry about cannibalizing yourself," he said. "I think being hungry -- not being driven by money, but being driven by some higher purpose and building great products -- is really key. Never do something strictly for money. Do it for love, do it for passion."

Top Rated Comments

MacFather Avatar
70 months ago
Deleted.
Score: 27 Votes (Like | Disagree)
Asarien Avatar
70 months ago
How will Apple change the health, television and automotive industries when they can't even figure out a useable UI for Apple Music and iTunes Match?
Score: 16 Votes (Like | Disagree)
robjulo Avatar
70 months ago
Lol. The Mac is a premium product with a premium price. There are no premium cars that do not offer air conditioning standard. That is the point you do not get. It is a premium price point with substandard components. But is ok because everything is "magical".


I'm so sick of this comment. And the 16GB iPhone one too. Did someone force you to take it with the HD instead of the Fusion or SSD? Upgrade it and then it is a just over 2-Grand machine with a SSD drive. Then decide if it's worth it.

It's the same thing auto makers have done for years. Air conditioning on many cars is a option. Who in their right mind buys a car without air conditioning. Answer: Almost no one. They OPT for it. It just allows the car company to say the base price is such and such and then you add what you need.
Score: 16 Votes (Like | Disagree)
niun Avatar
70 months ago
I stopped at, "If you look at some of the things we're doing that do not drive revenue".
Score: 11 Votes (Like | Disagree)
vertical smile Avatar
70 months ago
He also made some predictions on the Apple Watch, once again stating that people will one day look back at the watch and wonder how they lived without it.
I am not quite there yet Tim.
Score: 10 Votes (Like | Disagree)
i5pro Avatar
70 months ago
Geez..."magical" why is everything "magical?" It's time to retire that term magical.
Score: 9 Votes (Like | Disagree)

Top Stories

apple california streaming event

Apple Event Announced: 'California Streaming' on September 14 With iPhone 13, Apple Watch Series 7 Expected

Tuesday September 7, 2021 9:03 am PDT by
Apple today announced that it will be holding a special event on Tuesday, September 14 at 10:00 a.m. The event will take place at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with WWDC and last year's fall events, this new event will be held digitally with no members of the media invited to attend in person. Apple will likely provide pre-taped segments for...
iphone 12 colors 2021

iPhone 12 Colors: Deciding on The Right Color

Thursday November 5, 2020 8:35 am PST by
The iPhone 12 and iPhone 12 Pro arrived in October 2020 in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color. iPhone 12 mini and iPhone 12 The iPhone 12 mini and iPhone...
studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
maroon5memories

Apple Collaborates With Maroon 5 to Add 'Memories' Song to Photos App

Wednesday September 25, 2019 12:02 pm PDT by
Apple has teamed up with Maroon 5 to add the group's new song "Memories" to the Memories feature in the Photos app, allowing it to be used for photo slide show creations, reports Billboard. "Memories" will be available as a soundtrack option for a limited time and it is available to iPhone and iPad users running the latest iOS 13 and iPadOS software. Memories in the Photos app are created ...
affinity designer contour tool

Serif Updates Affinity Photo, Designer, and Publisher With New Tools and Functions

Thursday February 4, 2021 1:58 am PST by
Serif today announced across-the-board updates for its popular suite of Affinity creative apps, including Affinity Photo, Affinity Designer, and the Apple award-winning Affinity Publisher for Mac, all of which were among the first professional creative suites to be optimized for Apple's new M1 chip. "After another year which saw record numbers of people switching to Affinity, it's exciting to...
original iphone

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
Top Stories 75 Thumbnail

Top Stories: Last-Minute iPhone 13 Rumors, Apple Announces App Store Changes, and More

Saturday September 4, 2021 6:00 am PDT by
The finish line is in sight! Apple's annual iPhone event is likely just a week or so away and all eyes will be on the company as it unveils the next version of its most popular product line. With any luck, we'll also see the next-generation Apple Watch and perhaps even some new AirPods. Other news this week saw Apple making some more changes to its App Store policies in response to a...
Top Stories 74 Thumbnail

Top Stories: iPhone 13 Nears Launch, Larger Apple Watch?, MacBook Pro and Mac Mini Rumors

Saturday August 28, 2021 6:00 am PDT by
August is rapidly drawing to close, which means Apple's annual iPhone launch event is right around the corner. iPhone 13 and Apple Watch Series 7 rumors are continuing to circulate, and we're also hearing about Mac updates likely coming a bit later. Apple is also finishing up work on its upcoming software updates like iOS 15, with some late-addition features starting to go live in beta while ...
iPhone 13 Wi Fi 6E feature update

Wi-Fi 6E Explained: What It Could Mean for iPhone 13 and Beyond

Monday August 2, 2021 8:00 am PDT by
The iPhone 13 is widely expected to come with Wi-Fi 6E capabilities, and while it may seem rather nuanced to the average consumer, with only improved speeds and being "up to date" in the realm of Wi-Fi technology, it's actually a fairly significant improvement, laying the groundwork for much of what we know the future holds. To truly understand Wi-Fi 6E, MacRumors sat down for an exclusive...