Apple TV Apps Can Now Be Previewed on the Web - MacRumors
Skip to Content

Apple TV Apps Can Now Be Previewed on the Web

Apple has begun rolling out iTunes web previews for Apple TV apps, allowing Apple TV users and developers alike to easily share links to Apple TV apps on the web. The change was first spotted by Slide to Play's Jeff Scott (via MacStories).

disneyappletvwebpreview
Previously, Apple only had iTunes web previews enabled for iOS and Mac OS X apps, making it very difficult for users of the fourth-generation Apple TV to share their favorite apps on the web as well as for developers to promote their apps on their websites and social media accounts.

Although the feature is still rolling out, it appears it's limited to tvOS-only apps thus far. Kevin MacLeod of AfterPad told MacStories "that while the iTunes API is now returning screenshot metadata for tvOS-only apps, that metadata is absent for iOS apps with tvOS support."

Two of the first apps to feature web previews are currently Disney Infinity 3.0 and Beergeek.com TV. While these previews offer users and developers a way to see what an Apple TV app looks like or what features it has, they do not include any way for users to take any action.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

tvOS 27 Feature

Apple Seeds tvOS 27 Beta 5 to Developers

Monday August 10, 2026 10:07 am PDT by
Apple today seeded the fifth beta of tvOS 27 to developers for testing purposes, with the update coming two weeks after Apple released the fourth beta. The beta can be downloaded and installed through the Settings app on the Apple TV. A free developer account is required. tvOS 27 has few new features compared to the other 27 software updates, but it does add a redesigned Podcasts app,...
watchos 27

tvOS 27 and watchOS 27 Third Public Betas Now Available

Tuesday August 11, 2026 10:20 am PDT by
Apple today released the third public betas of tvOS 27 and watchOS 27, giving Apple TV and Apple Watch users a chance to try the new software ahead of its fall launch. There's also a new HomePod Software 27 beta for the HomePod and HomePod mini. You can sign up for Apple's public beta testing program on the beta website, and then download the updates through the Settings app on each device. ...
tvOS 26 Feature

Apple Releases tvOS 26.6

Monday July 27, 2026 10:24 am PDT by
Apple today released tvOS 26.6, the sixth update to the tvOS operating system that came out last fall. tvOS 26.6 is available for the Apple TV 4K, and it comes two months after Apple released tvOS 26.5. tvOS 26.6 can be downloaded using the Settings app on ‌‌Apple TV‌‌. Open up Settings and go to System > Software Update to get the new software. ‌‌Apple TV‌‌ owners who have automatic ...

Top Rated Comments

mxmgodin Avatar
135 months ago
I just want a full-on web App Store, so you can browse the entire store from any device, buy apps/games/music/movies/etc., and simply hit a "Send to iDevice" button to get your purchase automatically to the device of your choice. Just like how Sony allows you to buy games online, then queue it to download to your PS4, or like Amazon allows you to send books to your Kindle from the web store.
Score: 4 Votes (Like | Disagree)
IGI2 Avatar
135 months ago
I just want a full-on web App Store, so you can browse the entire store from any device, buy apps/games/music/movies/etc., and simply hit a "Send to iDevice" button to get your purchase automatically to the device of your choice. Just like how Sony allows you to buy games online, then queue it to download to your PS4, or like Amazon allows you to send books to your Kindle from the web store.
My God!

This is such a logical idea that you will never see it implemented because it's too logical for Apple!
Score: 2 Votes (Like | Disagree)
135 months ago
OK, preview pages for ATV apps on the web. That's nice I suppose. But...

- Can you search the ATV app store from the web?
- Can you browse app charts from the web that are category and country specific?

As a non-ATV4-owner these are the things I want to enable me to decide if and when to purchase the ATV4.
Score: 1 Votes (Like | Disagree)
135 months ago
Finally.

Seriously, it's such a pain to do any kind of deep search on the TV itself past basically browsing the first layer of the recommended apps that this is really going to help.

I honestly have no idea how anybody would find anything on AppleTV unless it was either recommended by Apple or they were told explicitly to search for it.
Score: 1 Votes (Like | Disagree)
135 months ago
Huh. I thought they already allowed it (or at least, I was under the impression to do so).

Well, better late then never.
Score: 1 Votes (Like | Disagree)