Apple Store Goes Down Ahead of Today's 'Let Us Loop You In' Event
Apple's online storefront has been taken offline this morning, less than six hours prior to the company's upcoming "Let Us Loop You In" media event at its Cupertino campus, where Tim Cook's executive team is expected to announce the new 4-inch iPhone SE, 9.7-inch iPad Pro, and Apple Watch updates.
Apple's special event starts at 10 a.m. Pacific, with a live stream (spoiler free) available on Mac, PC, iPad, iPhone, iPod touch, and Apple TV. MacRumors will also have full coverage of the event, with a live blog on our front page and updates in 140 characters or less through our @MacRumorsLive account on Twitter.
We'll also have specific coverage of today's announcements in separate news stories, and our community forums are a great place for readers to discuss the announcements before, during, and after the event. Be sure to keep tabs on the iPhone, iPad, and Apple Watch sections for the latest discussions.
Popular Stories
Starting today, the seven new Apple products that were announced last week are available at Apple Stores and beginning to arrive to customers.
The colorful MacBook Neo and all of the other new products are on display at most Apple Store locations around the world starting today. Apple Stores have inventory of the new products for both walk-in customers and Apple Store pickup, but...
We're only three months away from Apple's WWDC 2026 event, which will see the company unveil iOS 27. With the fully revamped version of Siri possibly delayed until September, iOS 27 is shaping up to be the update we wanted iOS 26 to be.
There will be new Apple Intelligence features, updates for the iPhone Fold, and more, with the latest rumors summarized below.
Foldable iPhone Features...
Apple today announced that it will celebrate the company's 50th anniversary over the coming weeks, but it has yet to reveal any specific plans.
Apple was founded on April 1, 1976, so the company will turn 50 on April 1, 2026.
"While Apple is known for looking forward, this milestone offers a special moment to reflect on the journey that has brought the company here, to celebrate the...
