Apple Store Goes Down Ahead of Today's 'Let Us Loop You In' Event - MacRumors
Skip to Content

Apple Store Goes Down Ahead of Today's 'Let Us Loop You In' Event

Apple's online storefront has been taken offline this morning, less than six hours prior to the company's upcoming "Let Us Loop You In" media event at its Cupertino campus, where Tim Cook's executive team is expected to announce the new 4-inch iPhone SE, 9.7-inch iPad Pro, and Apple Watch updates.

Apple-Store-Down-March-2016
Apple's special event starts at 10 a.m. Pacific, with a live stream (spoiler free) available on Mac, PC, iPad, iPhone, iPod touch, and Apple TV. MacRumors will also have full coverage of the event, with a live blog on our front page and updates in 140 characters or less through our @MacRumorsLive account on Twitter.

We'll also have specific coverage of today's announcements in separate news stories, and our community forums are a great place for readers to discuss the announcements before, during, and after the event. Be sure to keep tabs on the iPhone, iPad, and Apple Watch sections for the latest discussions.

Popular Stories

Apple TV Thumb 3

Here's What's Coming in the 2026 Apple TV

Thursday April 23, 2026 12:08 pm PDT by
There are a lot of folks waiting for a new version of the Apple TV because the set-top box hasn't been updated since 2022. There is an update coming this year, but people will need to wait a bit longer because Apple is holding the next Apple TV until the new version of Siri comes out this fall. Design Apple TV design updates don't happen often, and that's not changing in 2026. The next...
Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro Launching in September With These 10 New Features

Monday April 20, 2026 7:13 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not launching until September, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the...
Sad iPhone 18 Feature

Leaker: Apple to Downgrade iPhone 18 in Two Ways

Wednesday April 22, 2026 8:02 am PDT by
Following the emergence of a rumor that Apple is planning to downgrade the iPhone 18 to cut costs, further detail has emerged suggesting that display and chip specifications will see downgrades. Earlier this week, the leaker known as "Fixed Focus Digital" said that the iPhone 18 features "certain manufacturing downgrades" that bring it more into line with the low-cost iPhone 18e model. The...

Top Rated Comments

Steve121178 Avatar
132 months ago
New Macs please.
Score: 37 Votes (Like | Disagree)
132 months ago
Never have I cared so little about an Apple event. It's either I'm getting old or Apple's getting boring.
Score: 33 Votes (Like | Disagree)
ThunderSkunk Avatar
132 months ago
Every year, the growing refrain of "where the hell is the innovation?" from the peanut gallery gets louder.

I sincerely hope they have more than watch bands to talk about.
Score: 26 Votes (Like | Disagree)
keysofanxiety Avatar
132 months ago
I'm a stickler for tradition. Mandatory post.



I'm hoping for new Macs.
Score: 16 Votes (Like | Disagree)
132 months ago
That is surprisingly early especially considering that the rumours are pointing to very weak announcement.
Not an event that I am excited about but I hope there will be few surprises.
Would love to see rMBP 17 brought back to life :D
Score: 13 Votes (Like | Disagree)
Dydegu Avatar
132 months ago
The site came back for a quick second. Caught this:

Score: 10 Votes (Like | Disagree)