Apple Store Goes Down Ahead of Today's 'Let Us Loop You In' Event - MacRumors
Skip to Content

Apple Store Goes Down Ahead of Today's 'Let Us Loop You In' Event

Apple's online storefront has been taken offline this morning, less than six hours prior to the company's upcoming "Let Us Loop You In" media event at its Cupertino campus, where Tim Cook's executive team is expected to announce the new 4-inch iPhone SE, 9.7-inch iPad Pro, and Apple Watch updates.

Apple-Store-Down-March-2016
Apple's special event starts at 10 a.m. Pacific, with a live stream (spoiler free) available on Mac, PC, iPad, iPhone, iPod touch, and Apple TV. MacRumors will also have full coverage of the event, with a live blog on our front page and updates in 140 characters or less through our @MacRumorsLive account on Twitter.

We'll also have specific coverage of today's announcements in separate news stories, and our community forums are a great place for readers to discuss the announcements before, during, and after the event. Be sure to keep tabs on the iPhone, iPad, and Apple Watch sections for the latest discussions.

Popular Stories

iOS 27 on iPhone 17 1

iOS 27 Will Add These New Features to Your iPhone

Saturday May 2, 2026 8:43 am PDT by
Apple is expected to unveil iOS 27 during its WWDC 2026 keynote on June 8, and there are already many rumored features and changes for iPhones. The first developer beta of iOS 27 will likely be available immediately following the keynote, and a public beta typically follows in July. Following beta testing, the software update should be released to all users with a compatible iPhone in...
Apple MacBook Pro M4 hero

Why You Might Want to Wait to Buy a MacBook Pro

Friday May 1, 2026 3:43 pm PDT by
Apple refreshed the 14-inch and 16-inch MacBook Pro with M5 Pro and M5 Max models in March 2026, but depending on your needs and interests, you might want to skip this generation because there's something better in the works. The M5 Pro and M5 Max MacBook Pro models have faster chips, but the same design that Apple has used since 2021. An updated design with new display technology and faster ...
macOS 27 on MacBook Pro

Apple to Unveil macOS 27 Next Month With These New Features

Friday May 1, 2026 1:21 pm PDT by
Apple will unveil its latest software platforms during its WWDC 2026 keynote on Monday, June 8, and one of them will be macOS 27 for the Mac. The first developer beta of macOS 27 will likely be available immediately following the keynote, and a public beta typically follows in July. Following beta testing, the software update should be released to all users in September. macOS 26 is known ...

Top Rated Comments

Steve121178 Avatar
132 months ago
New Macs please.
Score: 37 Votes (Like | Disagree)
132 months ago
Never have I cared so little about an Apple event. It's either I'm getting old or Apple's getting boring.
Score: 33 Votes (Like | Disagree)
ThunderSkunk Avatar
132 months ago
Every year, the growing refrain of "where the hell is the innovation?" from the peanut gallery gets louder.

I sincerely hope they have more than watch bands to talk about.
Score: 26 Votes (Like | Disagree)
keysofanxiety Avatar
132 months ago
I'm a stickler for tradition. Mandatory post.



I'm hoping for new Macs.
Score: 16 Votes (Like | Disagree)
132 months ago
That is surprisingly early especially considering that the rumours are pointing to very weak announcement.
Not an event that I am excited about but I hope there will be few surprises.
Would love to see rMBP 17 brought back to life :D
Score: 13 Votes (Like | Disagree)
Dydegu Avatar
132 months ago
The site came back for a quick second. Caught this:

Score: 10 Votes (Like | Disagree)