Skip to Content

Apple Store Goes Down Ahead of Today's 'Let Us Loop You In' Event

Apple's online storefront has been taken offline this morning, less than six hours prior to the company's upcoming "Let Us Loop You In" media event at its Cupertino campus, where Tim Cook's executive team is expected to announce the new 4-inch iPhone SE, 9.7-inch iPad Pro, and Apple Watch updates.

Apple-Store-Down-March-2016
Apple's special event starts at 10 a.m. Pacific, with a live stream (spoiler free) available on Mac, PC, iPad, iPhone, iPod touch, and Apple TV. MacRumors will also have full coverage of the event, with a live blog on our front page and updates in 140 characters or less through our @MacRumorsLive account on Twitter.

We'll also have specific coverage of today's announcements in separate news stories, and our community forums are a great place for readers to discuss the announcements before, during, and after the event. Be sure to keep tabs on the iPhone, iPad, and Apple Watch sections for the latest discussions.

Popular Stories

macbook air blue

What's Coming in the M5 MacBook Air

Thursday February 26, 2026 3:57 pm PST by
Along with the low-cost MacBook, Apple could introduce a refreshed version of the MacBook Air next week. Most of the focus will be on the new machine, but the MacBook Air is expected to get some useful internal updates. M5 Chip The next-generation MacBook Air will adopt the M5 chip, which Apple already introduced in the iPad Pro and MacBook Pro models that came out last year. Apple's M5...
ipad mini 7 1

Could Apple's OLED iPad Mini Finally Be a Kindle Killer?

Friday February 27, 2026 12:08 pm PST by
With a similar screen size and easy, one-handed grip, the iPad mini has always been the Apple device that overlaps most with dedicated e-readers. Now, amid rumors pointing to an OLED display for the next generation, could the iPad mini finally replace devices such as the Kindle and Kobo? The shift from LCD to OLED could make the iPad mini far more appealing as a reading device. OLED panels...
Apple Announces Special Event in New York Feature 1

Apple Teases 'A Big Week Ahead' With Announcements Starting Monday

Thursday February 26, 2026 6:06 am PST by
Apple CEO Tim Cook today teased "a big week ahead," with announcements starting Monday. His post included an #AppleLaunch hashtag with a colorful Apple logo, along with a short video that ultimately shows an Apple logo on the lid of a Mac. Apple is reportedly planning a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4, with up to five new products...

Top Rated Comments

Steve121178 Avatar
130 months ago
New Macs please.
Score: 37 Votes (Like | Disagree)
130 months ago
Never have I cared so little about an Apple event. It's either I'm getting old or Apple's getting boring.
Score: 33 Votes (Like | Disagree)
ThunderSkunk Avatar
130 months ago
Every year, the growing refrain of "where the hell is the innovation?" from the peanut gallery gets louder.

I sincerely hope they have more than watch bands to talk about.
Score: 26 Votes (Like | Disagree)
keysofanxiety Avatar
130 months ago
I'm a stickler for tradition. Mandatory post.



I'm hoping for new Macs.
Score: 16 Votes (Like | Disagree)
130 months ago
That is surprisingly early especially considering that the rumours are pointing to very weak announcement.
Not an event that I am excited about but I hope there will be few surprises.
Would love to see rMBP 17 brought back to life :D
Score: 13 Votes (Like | Disagree)
Dydegu Avatar
130 months ago
The site came back for a quick second. Caught this:

Score: 10 Votes (Like | Disagree)