Skip to Content

Apple Store Goes Down Ahead of Today's 'Let Us Loop You In' Event

Apple's online storefront has been taken offline this morning, less than six hours prior to the company's upcoming "Let Us Loop You In" media event at its Cupertino campus, where Tim Cook's executive team is expected to announce the new 4-inch iPhone SE, 9.7-inch iPad Pro, and Apple Watch updates.

Apple-Store-Down-March-2016
Apple's special event starts at 10 a.m. Pacific, with a live stream (spoiler free) available on Mac, PC, iPad, iPhone, iPod touch, and Apple TV. MacRumors will also have full coverage of the event, with a live blog on our front page and updates in 140 characters or less through our @MacRumorsLive account on Twitter.

We'll also have specific coverage of today's announcements in separate news stories, and our community forums are a great place for readers to discuss the announcements before, during, and after the event. Be sure to keep tabs on the iPhone, iPad, and Apple Watch sections for the latest discussions.

Popular Stories

imac video apple feature

Apple Unveils Two New Products

Monday March 2, 2026 7:49 am PST by
Apple today introduced two new devices, including the iPhone 17e and an updated iPad Air. iPhone 17e features the same overall design as the iPhone 16e, but it gains Apple's A19 chip, MagSafe for magnetic wireless charging and magnetic accessories, Apple's second-generation C1X modem for faster 5G, and a doubled 256GB of base storage. In the U.S., the iPhone 17e starts at $599, just like the ...
Apple iPhone 17e feature

Apple Announces iPhone 17e With A19 Chip, MagSafe, and More

Monday March 2, 2026 6:07 am PST by
Apple today announced the iPhone 17e, featuring the A19 chip, MagSafe connectivity, faster charging, and more. The iPhone 17e contains the A19 chip introduced in iPhone 17. It features a 6-core GPU and a 4-core GPU. Apple pointed out that this makes it up to 2x faster than the iPhone 11. The new 16-core Neural Engine is optimized for large generative models. The iPhone 17e also contains...
iPad Air M4 Chip 1

Apple Unveils iPad Air With M4 Chip, Increased RAM, Wi-Fi 7, and More

Monday March 2, 2026 6:05 am PST by
Apple today introduced a new iPad Air, with key upgrades including Apple's M4 chip for faster performance, an increased 12GB of RAM, Apple's N1 wireless networking chip with Wi-Fi 7 support, and Apple's custom C1X modem in cellular models. The new iPad Air has the same overall design as the previous-generation model, which is equipped with the M3 chip, 8GB of RAM, and Wi-Fi 6E support....

Top Rated Comments

Steve121178 Avatar
130 months ago
New Macs please.
Score: 37 Votes (Like | Disagree)
130 months ago
Never have I cared so little about an Apple event. It's either I'm getting old or Apple's getting boring.
Score: 33 Votes (Like | Disagree)
ThunderSkunk Avatar
130 months ago
Every year, the growing refrain of "where the hell is the innovation?" from the peanut gallery gets louder.

I sincerely hope they have more than watch bands to talk about.
Score: 26 Votes (Like | Disagree)
keysofanxiety Avatar
130 months ago
I'm a stickler for tradition. Mandatory post.



I'm hoping for new Macs.
Score: 16 Votes (Like | Disagree)
130 months ago
That is surprisingly early especially considering that the rumours are pointing to very weak announcement.
Not an event that I am excited about but I hope there will be few surprises.
Would love to see rMBP 17 brought back to life :D
Score: 13 Votes (Like | Disagree)
Dydegu Avatar
130 months ago
The site came back for a quick second. Caught this:

Score: 10 Votes (Like | Disagree)