'Apple Events' Launches on Apple TV App Store Ahead of Monday's 'Let Us Loop You In' Event

Apple today released a new "Apple Events" app on the tvOS App Store, which will be used to live stream its upcoming "Let Us Loop You In" media event set to take place on March 21 at 10:00 a.m. Pacific Time. This will be the first Apple Event live streamed since the fourth-generation Apple TV was released in October.

apple_events_tvos_store
Unlike on previous Apple TV models, the Apple Events app must be downloaded from the tvOS App Store on the fourth-generation Apple TV. As usual, second- and third-generation Apple TV users will likely have to wait until the Apple Events app automatically appears on their home screen. No software update is required.

The live stream will also be available on Macs and iOS devices through Apple's event website. iOS 7 or OS X 10.8.5 with Safari 6.0.5 or later is required.

apple_events_tvos
Apple's spring event is expected to see the debut of the 4-inch "iPhone SE," which is rumored to look nearly identical to the iPhone 5s. It will include an A9 processor, an improved camera, and NFC support for use with Apple Pay. The 4-inch iPhone will be Apple's first small screen iPhone since 2013.

Also expected is a new 9.7-inch iPad, which may be branded as an iPad Pro instead of an iPad Air. It is rumored to be adopting features from the 12.9-inch iPad Pro, including a four-speaker design, a Smart Connector for connecting accessories, and display improvements for Apple Pencil support. New Apple Watch bands will likely be introduced. Existing bands will be available in new colors and there may be new product lines, like a rumored nylon band and a Space Black Milanese Loop.

MacRumors will provide live coverage of the event, both on MacRumors.com and through the @MacRumorsLive Twitter account.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Buy Now)

Top Rated Comments

Mr Fusion Avatar
90 months ago
Has anything pointed to the possibility of a Mac product rearing its head, or is this just another semi-annual iGadget spec update?

If it's the latter, I'll catch the highlights the next day. Wake me when Apple remembers they still make desktops and notebooks.
Score: 9 Votes (Like | Disagree)
nicovh Avatar
90 months ago
They'd better say something about the retina MacBook Pro's or I'm gonna freak the f out.
Score: 5 Votes (Like | Disagree)
MacRazySwe Avatar
90 months ago
Downloading on my brand new ATV4.. :)
Score: 5 Votes (Like | Disagree)
bushido Avatar
90 months ago
first time i keep forgetting theres a keynote coming up.
Score: 5 Votes (Like | Disagree)
Steve121178 Avatar
90 months ago
I'm only interested in some MacBook news. The rest I couldn't give two hoots about.
Score: 4 Votes (Like | Disagree)
Dave245 Avatar
90 months ago
They usually do laptops and desktops at a latter date, like october.
Yes but don't forget that Apple didn't hold a October event last year, the March event seems to be replacing the October events.
[doublepost=1458214818][/doublepost]
Has anything pointed to the possibility of a Mac product rearing its head, or is this just another semi-annual iGadget spec update?

If it's the latter, I'll catch the highlights the next day. Wake me when Apple remembers they still make desktops and notebooks.
Apple my update the 12" Macbook, it was last year at a March event that they announced the Macbook, so updates on processors are due. Plus they could update the Macbook Air and or the Macbook Pro if they are small spec bumps.
Score: 3 Votes (Like | Disagree)

Popular Stories

iOS 16

Apple Releases iOS 16.3 With Security Keys for Apple ID, New HomePod Support, Bug Fixes and More

Monday January 23, 2023 10:10 am PST by
Apple today released iOS 16.3, the third major update to the iOS 16 operating system that first came out in September. iOS 16.3 comes over a month after the launch of iOS 16.2, an update that added the Freeform app, Apple Music Sing, Advanced Data Protection, and more. iOS 16‌.3 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update....
iOS 16

iOS 16.3 for iPhone Launching Next Week With These 4 New Features

Friday January 20, 2023 11:43 am PST by
In a recent press release, Apple confirmed that iOS 16.3 will be released to the public next week. The software update will be available for the iPhone 8 and newer and includes a handful of new features, changes, and bug fixes. Below, we've recapped bigger features in iOS 16.3, including support for physical security keys as a two-factor authentication option for Apple ID accounts, worldwide ...
iPhone 14 Pro Purple Side Perspective Feature Purple

iPhone 15 Pro Expected Later This Year With These 7 Exclusive Features

Tuesday January 24, 2023 4:53 pm PST by
Apple's next-generation iPhone 15 Pro and iPhone 15 Pro Max are expected to be announced in September as usual. Already, rumors suggest the devices will have at least seven exclusive features not available on the standard iPhone 15 and iPhone 15 Plus. An overview of the seven features rumored to be exclusive to iPhone 15 Pro models:A17 chip: iPhone 15 Pro models will be equipped with an A17...
watchOS 9 Feature

Apple Releases watchOS 9.3 With New Watch Face, Bug Fixes

Monday January 23, 2023 10:06 am PST by
Apple today released watchOS 9.3, the third major update to the watchOS 9 operating system that first launched in September. watchOS 9.3 comes over a month after watchOS 9.2, an update that added new Workout functionality and Crash Detection optimizations. watchOS 9.3 can be downloaded for free through the Apple Watch app on the iPhone by opening it up and going to General > Software Update. ...
iPhone trade in

Apple Adjusts Trade-In Values for iPhones, Macs, and More

Wednesday January 25, 2023 9:40 am PST by
After announcing new Mac and HomePod models last week, Apple adjusted its trade-in values for select devices in the United States. iPhone trade-in values decreased by up to $80, and most Android smartphones also went down. Mac trade-in values remained unchanged or increased by up to $40 depending on the model, while some Apple Watch models increased in value and others decreased. Trade-in...
Ventura Macs Feature Blue

Apple Releases macOS Ventura 13.2

Monday January 23, 2023 10:09 am PST by
Apple today released macOS Ventura 13.2, the second major update to the macOS Ventura operating system initially released in October. macOS Ventura 13.2 comes more than a month after macOS Ventura 13.1, an update that added the Freeform app and other changes. The ‌macOS Ventura‌ 13.2 update can be downloaded for free on all eligible Macs using the Software Update section of System...
Mac mini M2 2023

New 256GB Mac Mini and 512GB MacBook Pro Have Slower SSD Speeds Than Previous Models

Tuesday January 24, 2023 1:11 pm PST by
While the new Mac mini with the M2 chip has a lower $599 starting price, the base model with 256GB of storage has slower SSD read and write speeds compared to the previous-generation model with the M1 chip and 256GB of storage. A teardown of the new Mac mini shared by YouTube channel Brandon Geekabit reveals that the 256GB model is equipped with only a single 256GB storage chip, while the...
apple tv 4k red image

Apple Releases tvOS 16.3

Tuesday January 24, 2023 10:10 am PST by
Apple today released tvOS 16.3, the third major point update to the tvOS 16 operating system that originally came out in September. Available for the Apple TV 4K and Apple TV HD, tvOS 16.3 comes six weeks after tvOS 16.2, an update that added Apple Music Sing. The tvOS 16.3 update can be downloaded over the air through the Settings app on the ‌‌‌‌Apple TV‌‌‌‌ by going to System > Software...