'Apple Events' Launches on Apple TV App Store Ahead of Monday's 'Let Us Loop You In' Event

Apple today released a new "Apple Events" app on the tvOS App Store, which will be used to live stream its upcoming "Let Us Loop You In" media event set to take place on March 21 at 10:00 a.m. Pacific Time. This will be the first Apple Event live streamed since the fourth-generation Apple TV was released in October.

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Unlike on previous Apple TV models, the Apple Events app must be downloaded from the tvOS App Store on the fourth-generation Apple TV. As usual, second- and third-generation Apple TV users will likely have to wait until the Apple Events app automatically appears on their home screen. No software update is required.

The live stream will also be available on Macs and iOS devices through Apple's event website. iOS 7 or OS X 10.8.5 with Safari 6.0.5 or later is required.

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Apple's spring event is expected to see the debut of the 4-inch "iPhone SE," which is rumored to look nearly identical to the iPhone 5s. It will include an A9 processor, an improved camera, and NFC support for use with Apple Pay. The 4-inch iPhone will be Apple's first small screen iPhone since 2013.

Also expected is a new 9.7-inch iPad, which may be branded as an iPad Pro instead of an iPad Air. It is rumored to be adopting features from the 12.9-inch iPad Pro, including a four-speaker design, a Smart Connector for connecting accessories, and display improvements for Apple Pencil support. New Apple Watch bands will likely be introduced. Existing bands will be available in new colors and there may be new product lines, like a rumored nylon band and a Space Black Milanese Loop.

MacRumors will provide live coverage of the event, both on MacRumors.com and through the @MacRumorsLive Twitter account.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Caution)

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Top Rated Comments

Mr Fusion Avatar
108 months ago
Has anything pointed to the possibility of a Mac product rearing its head, or is this just another semi-annual iGadget spec update?

If it's the latter, I'll catch the highlights the next day. Wake me when Apple remembers they still make desktops and notebooks.
Score: 9 Votes (Like | Disagree)
nicovh Avatar
108 months ago
They'd better say something about the retina MacBook Pro's or I'm gonna freak the f out.
Score: 5 Votes (Like | Disagree)
MacRazySwe Avatar
108 months ago
Downloading on my brand new ATV4.. :)
Score: 5 Votes (Like | Disagree)
bushido Avatar
108 months ago
first time i keep forgetting theres a keynote coming up.
Score: 5 Votes (Like | Disagree)
Steve121178 Avatar
108 months ago
I'm only interested in some MacBook news. The rest I couldn't give two hoots about.
Score: 4 Votes (Like | Disagree)
Dave245 Avatar
108 months ago
They usually do laptops and desktops at a latter date, like october.
Yes but don't forget that Apple didn't hold a October event last year, the March event seems to be replacing the October events.
[doublepost=1458214818][/doublepost]
Has anything pointed to the possibility of a Mac product rearing its head, or is this just another semi-annual iGadget spec update?

If it's the latter, I'll catch the highlights the next day. Wake me when Apple remembers they still make desktops and notebooks.
Apple my update the 12" Macbook, it was last year at a March event that they announced the Macbook, so updates on processors are due. Plus they could update the Macbook Air and or the Macbook Pro if they are small spec bumps.
Score: 3 Votes (Like | Disagree)