'Apple Events' Launches on Apple TV App Store Ahead of Monday's 'Let Us Loop You In' Event

Apple today released a new "Apple Events" app on the tvOS App Store, which will be used to live stream its upcoming "Let Us Loop You In" media event set to take place on March 21 at 10:00 a.m. Pacific Time. This will be the first Apple Event live streamed since the fourth-generation Apple TV was released in October.

apple_events_tvos_store
Unlike on previous Apple TV models, the Apple Events app must be downloaded from the tvOS App Store on the fourth-generation Apple TV. As usual, second- and third-generation Apple TV users will likely have to wait until the Apple Events app automatically appears on their home screen. No software update is required.

The live stream will also be available on Macs and iOS devices through Apple's event website. iOS 7 or OS X 10.8.5 with Safari 6.0.5 or later is required.

apple_events_tvos
Apple's spring event is expected to see the debut of the 4-inch "iPhone SE," which is rumored to look nearly identical to the iPhone 5s. It will include an A9 processor, an improved camera, and NFC support for use with Apple Pay. The 4-inch iPhone will be Apple's first small screen iPhone since 2013.

Also expected is a new 9.7-inch iPad, which may be branded as an iPad Pro instead of an iPad Air. It is rumored to be adopting features from the 12.9-inch iPad Pro, including a four-speaker design, a Smart Connector for connecting accessories, and display improvements for Apple Pencil support. New Apple Watch bands will likely be introduced. Existing bands will be available in new colors and there may be new product lines, like a rumored nylon band and a Space Black Milanese Loop.

MacRumors will provide live coverage of the event, both on MacRumors.com and through the @MacRumorsLive Twitter account.

Related Roundups: Apple TV, tvOS 13, tvOS 14
Buyer's Guide: Apple TV (Don't Buy)

Top Rated Comments

(View all)
Avatar
56 months ago
Has anything pointed to the possibility of a Mac product rearing its head, or is this just another semi-annual iGadget spec update?

If it's the latter, I'll catch the highlights the next day. Wake me when Apple remembers they still make desktops and notebooks.
Score: 9 Votes (Like | Disagree)
Avatar
56 months ago
They'd better say something about the retina MacBook Pro's or I'm gonna freak the f out.
Score: 5 Votes (Like | Disagree)
Avatar
56 months ago
Downloading on my brand new ATV4.. :)
Score: 5 Votes (Like | Disagree)
Avatar
56 months ago
first time i keep forgetting theres a keynote coming up.
Score: 5 Votes (Like | Disagree)
Avatar
56 months ago
I'm only interested in some MacBook news. The rest I couldn't give two hoots about.
Score: 4 Votes (Like | Disagree)
Avatar
56 months ago

They usually do laptops and desktops at a latter date, like october.

Yes but don't forget that Apple didn't hold a October event last year, the March event seems to be replacing the October events.
[doublepost=1458214818][/doublepost]

Has anything pointed to the possibility of a Mac product rearing its head, or is this just another semi-annual iGadget spec update?

If it's the latter, I'll catch the highlights the next day. Wake me when Apple remembers they still make desktops and notebooks.

Apple my update the 12" Macbook, it was last year at a March event that they announced the Macbook, so updates on processors are due. Plus they could update the Macbook Air and or the Macbook Pro if they are small spec bumps.
Score: 3 Votes (Like | Disagree)

Top Stories

Hands On With iPhone 12 Models Showing New Sizes and Design

Monday July 6, 2020 2:04 pm PDT by
Ahead of the launch of new iPhones we often see dummy models created based on leaked schematics and specifications, with those models designed to let case makers create cases for the new devices ahead of their release. We got our hands on a set of dummy models that represent the iPhone 12 lineup, giving us our first close look at the iPhone 4-style design and the different size options. Subscri ...

Everything New in iOS 14 Beta 2: New Calendar Icon, Files Widget and More

Tuesday July 7, 2020 11:38 am PDT by
Apple today released the second beta of iOS 14 to developers for testing purposes, tweaking and refining some of the features that are coming in the update. Below, we've rounded up all of the changes that we found in the second beta. - Calendar icon - There's a new Calendar app icon in iOS 14 beta 2, with the day of the week abbreviated rather than spelled out. - Clock icon - The clock...

iPhone 12 Sizes Compared with iPhone SE, 7, 8, SE 2, X, 11, 11 Pro and 11 Pro Max [Update]

Tuesday July 7, 2020 6:49 pm PDT by
Apple is planning on launching the iPhone 12 this fall which is rumored to be coming in 3 different sizes: 5.4", 6.1" and 6.7". The middle size (6.1") matches up with the currently shipping iPhone 11, but the other two sizes will be entirely new. Over the weekend, there was some excitement about how well the new 5.4" iPhone 12 compares to the original iPhone SE. Those who have been hoping...

Tom Hanks Discusses 'Heartbreaking' Shift of WWII Film Greyhound From Theatrical Blockbuster to Apple TV+ Exclusive

Monday July 6, 2020 7:53 am PDT by
Tom Hanks' WWII drama "Greyhound" is set to premiere on Apple TV+ this Friday, July 10, and ahead of that debut the actor gave an interview with The Guardian discussing the film. "Greyhound" was originally planned to see a theatrical release this summer, and was repeatedly delayed in the wake of the ongoing Covid-19 pandemic. Apple won the streaming rights to the film, and in the new...

Developer's Visual Comparison of macOS Catalina and Big Sur Offers Closer Look at Apple's UI Redesign for Macs

Tuesday July 7, 2020 4:00 am PDT by
macOS 11 Big Sur is the next major release of Apple's operating system for Mac, and following its preview at WWDC, one of the biggest discussions has revolved around the all-new user interface redesign. Developers are still learning what the impact the new UI will have on their apps, and with that in mind, app designer Andrew Denty has compiled an extensive visual comparison of the user...

5.4-Inch iPhone 12 Model Size Compared to Original iPhone SE and iPhone 7

Saturday July 4, 2020 9:44 pm PDT by
iPhone 12 dummy models based on leaked schematics have been starting to circulate online and in online marketplaces. Not happy with the circulating size comparisons between the rumored 5.4" iPhone 12 and the original iPhone SE models, MacRumors forum user iZac took matters into his own hands and purchased his own 5.4" dummy model to provide more detailed size comparisons between the original...

Shipping Estimates for 27-Inch iMac Continue to Slip, Now Into September

Monday July 6, 2020 6:55 am PDT by
Amid rumors and hints of a forthcoming update for the iMac, supplies of Apple's current 27-inch iMac continue to dwindle with mid- and high-end stock configurations now seeing shipping estimates pushed back into September. The 27-inch iMac has seen tight supplies and extended shipping estimates for months now, but the situation has been gradually worsening to the point where new buyers can...

Apple Cuts iPhone Trade-In Values as iPhone 12 Launch Nears

Tuesday July 7, 2020 7:46 am PDT by
With just two months to go until the usual timeframe for Apple's iPhone launch events, Apple is cutting back on maximum trade-in values of previous-generation iPhones for those looking to upgrade to a new model. Maximum values on more recent models have dropped by $30–$50, while older models have generally dropped by $5–$20 with a few models seeing no change in value.iPhone XS Max: $500 to...

Analyst Believes iPhone 12 Pricing Will Start $50 Higher Even Without EarPods or Charger in Box

Wednesday July 8, 2020 9:35 am PDT by
Despite multiple reports indicating that Apple will not include EarPods or a wall charger with iPhone 12 models this year, one analyst believes that pricing will still increase slightly compared to the iPhone 11 lineup. In a research note provided to MacRumors, analyst Jeff Pu forecasted that iPhone 12 pricing will start at $749 for a new 5.4-inch model, an increase of $50 over the base...

14-Inch MacBook Pro With Mini-LED Display Expected to Enter Production in 2021

Wednesday July 8, 2020 7:51 am PDT by
Apple suppliers will begin competing to win manufacturing orders for new 14-inch and 16-inch MacBook Pro models with Mini-LED displays in the first quarter of 2021, according to Taiwanese research firm TrendForce. Rumors of a 14-inch MacBook Pro have surfaced since Apple replaced the 15-inch MacBook Pro with a new 16-inch model last year. Apple analyst Ming-Chi Kuo has previously said that...