'Apple Events' Launches on Apple TV App Store Ahead of Monday's 'Let Us Loop You In' Event

Apple today released a new "Apple Events" app on the tvOS App Store, which will be used to live stream its upcoming "Let Us Loop You In" media event set to take place on March 21 at 10:00 a.m. Pacific Time. This will be the first Apple Event live streamed since the fourth-generation Apple TV was released in October.

apple_events_tvos_store
Unlike on previous Apple TV models, the Apple Events app must be downloaded from the tvOS App Store on the fourth-generation Apple TV. As usual, second- and third-generation Apple TV users will likely have to wait until the Apple Events app automatically appears on their home screen. No software update is required.

The live stream will also be available on Macs and iOS devices through Apple's event website. iOS 7 or OS X 10.8.5 with Safari 6.0.5 or later is required.

apple_events_tvos
Apple's spring event is expected to see the debut of the 4-inch "iPhone SE," which is rumored to look nearly identical to the iPhone 5s. It will include an A9 processor, an improved camera, and NFC support for use with Apple Pay. The 4-inch iPhone will be Apple's first small screen iPhone since 2013.

Also expected is a new 9.7-inch iPad, which may be branded as an iPad Pro instead of an iPad Air. It is rumored to be adopting features from the 12.9-inch iPad Pro, including a four-speaker design, a Smart Connector for connecting accessories, and display improvements for Apple Pencil support. New Apple Watch bands will likely be introduced. Existing bands will be available in new colors and there may be new product lines, like a rumored nylon band and a Space Black Milanese Loop.

MacRumors will provide live coverage of the event, both on MacRumors.com and through the @MacRumorsLive Twitter account.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

iPhone 17 Pro Render Front Page Tech

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. iPhone 17 Pro's alleged design via Front Page Tech Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone...
iCloud General Feature Redux

iPhone Users Who Pay for iCloud Storage Receive a New Perk

Thursday March 20, 2025 12:01 am PDT by
If you pay for iCloud storage on your iPhone, Apple has a new perk for you, at no additional cost. The new perk is the ability to create invitations in the Apple Invites app for the iPhone, which launched in the App Store last month. In the Apple Invites app, iCloud+ subscribers can create invitations for any occasion, such as birthday parties, graduations, baby showers, and more. Anyone ...
iOS 18

Top 5 New Features Coming in iOS 18.4

Friday March 21, 2025 3:26 pm PDT by
We're not getting new Siri Apple Intelligence features in iOS 18.4 as expected, but the upcoming update does have quite a few new additions that will be worth upgrading for. We've rounded up the five best features to look forward to, and if you're not running the beta, you can expect to get access to these in early April. Priority Notifications If you have an iPhone or iPad that supports...
Generic iOS 19 Feature Mock

iOS 19 Coming in June With These New Features

Thursday March 20, 2025 2:04 pm PDT by
While the first iOS 19 beta is still more than two months away, there are already plenty of rumors about the upcoming software update. Below, we recap the key iOS 19 rumors so far. visionOS-Like Design In January, the YouTube channel Front Page Tech revealed a redesigned Camera app that is allegedly planned for iOS 19. According to Front Page Tech host Jon Prosser, the Camera app...
Generic iOS 18

Apple Seeds iOS 18.4 and iPadOS 18.4 Release Candidate With Priority Notifications, Ambient Music and More

Monday March 24, 2025 10:07 am PDT by
Apple today seeded the release candidate versions of upcoming iOS 18.4 and iPadOS 18.4 updates to developers for testing purposes, with the software coming a week after Apple released the fourth betas. iOS 18.4 and iPadOS 18.4 can be downloaded from the Settings app on a compatible device by going to General > Software Update. With iOS 18.4, Apple is adding the Priority Notifications...
airpods max 2024 colors

Don't Buy Into Apple's Hype About AirPods Max Gaining Lossless Audio

Monday March 24, 2025 4:24 pm PDT by
Apple today announced that AirPods Max with a USB-C port will be gaining support for lossless audio and ultra-low latency audio with a firmware update next month, alongside the release of iOS 18.4, iPadOS 18.4, and macOS 15.4. For context, audio files are typically compressed to keep file sizes smaller. There are lossy compression standards like MP3, and Apple's own Advanced Audio Codec...
Foldable iPhone 2023 Feature Iridescent Search

Foldable iPhone Expected to Launch Next Year, Costing Around $2,000

Monday March 24, 2025 3:43 am PDT by
Apple will launch its long-rumored foldable iPhone next year with a ~$2,000 premium price tag attached, expects well-connected Bloomberg reporter Mark Gurman. Gurman's comments on Apple's launch plans for its first foldable device appeared in the Q&A section of his latest Power On newsletter. Earlier this month, the reporter said Apple's foldable iPhone could be arriving "as early as 2026,"...
Generic iOS 18

iOS 18.4 Coming Soon With These New Features for Your iPhone

Tuesday March 25, 2025 6:45 am PDT by
Apple is expected to release iOS 18.4 to the general public as soon as next week, following more than a month of beta testing. Apple's website says some iOS 18.4 features will be released in "early April," so the update should be out as early as Tuesday, April 1. Apple this week seeded the iOS 18.4 Release Candidate, which is typically the final beta version, barring the discovery of any...

Top Rated Comments

Mr Fusion Avatar
118 months ago
Has anything pointed to the possibility of a Mac product rearing its head, or is this just another semi-annual iGadget spec update?

If it's the latter, I'll catch the highlights the next day. Wake me when Apple remembers they still make desktops and notebooks.
Score: 9 Votes (Like | Disagree)
nicovh Avatar
118 months ago
They'd better say something about the retina MacBook Pro's or I'm gonna freak the f out.
Score: 5 Votes (Like | Disagree)
MacRazySwe Avatar
118 months ago
Downloading on my brand new ATV4.. :)
Score: 5 Votes (Like | Disagree)
bushido Avatar
118 months ago
first time i keep forgetting theres a keynote coming up.
Score: 5 Votes (Like | Disagree)
Steve121178 Avatar
118 months ago
I'm only interested in some MacBook news. The rest I couldn't give two hoots about.
Score: 4 Votes (Like | Disagree)
Dave245 Avatar
118 months ago
They usually do laptops and desktops at a latter date, like october.
Yes but don't forget that Apple didn't hold a October event last year, the March event seems to be replacing the October events.
[doublepost=1458214818][/doublepost]
Has anything pointed to the possibility of a Mac product rearing its head, or is this just another semi-annual iGadget spec update?

If it's the latter, I'll catch the highlights the next day. Wake me when Apple remembers they still make desktops and notebooks.
Apple my update the 12" Macbook, it was last year at a March event that they announced the Macbook, so updates on processors are due. Plus they could update the Macbook Air and or the Macbook Pro if they are small spec bumps.
Score: 3 Votes (Like | Disagree)