Uber today announced the limited launch of a new "Family Profiles" feature for its iOS app, which will allow up to 10 riders to share a single payment method. With Family Profiles, Uber passengers can have their rides paid for by friends or family, allowing parents to pay for rides for children, for example.
While we've called this feature Family Profiles, we let you decide who is family. It's a great way to help loved ones, friends or coworkers get where they want to go while you foot the bill. Whether you're a parent with kids away at college or a daughter wanting to help your parents maintain their independence, it's never been easier to share some Uber love around to the people that matter most in your life.
Family Profiles are currently available in Atlanta, Dallas, and Phoenix and can be enabled in the Settings app of the latest version of the Uber app.
A main Family Profile organizer can invite contacts to accept an invitation to join the Family Profile, which will then allow riders to request rides from their own device using the shared payment method. Family Profile organizers will be billed for the ride and will receive ride receipts.
Uber has not specified when Family Profiles might expand to additional areas, but should the feature prove successful, it will likely be available in more cities across the United States in the coming weeks.