Apple Stores Now Offering Belkin Screen Protector Application

As of today, Apple Stores across the United States and around the world are offering a new system that allows Apple Store employees to apply Belkin-branded screen protectors for iPhone 6, 6s, 6 Plus, and 6s Plus customers. Many stores across the world began rolling out the Belkin ScreenCare+ Application System last week, but the system is officially available in retail stores starting this morning.

Belkin's ScreenCare+ Application System lets Apple Store employees accurately and precisely apply screen protectors using a ScreenCare+ machine. When a customer purchases either a Belkin TrueClear Invisiglass Screen Protector or a Belkin TrueClear Anti-Glare Screen Protector, an Apple retail employee who has been trained in the application method will bring the ScreenCare+ machine from the back of the store.


Using the machine, the employee will clean a customer's iPhone display and then apply the screen protector directly in front of the customer. Should a mistake be made during the application process, a new screen protector will be applied at no cost to the customer.

The Belkin screen protector application service should greatly cut down on the hassle involved with applying a screen protector at home. With Belkin's machine, there's less room for error as alignment is automatic and there's little chance of dust or debris accidentally getting stuck under the screen protector.

ScreenCare+ is available at Apple Stores worldwide, but screen protector application is limited to Apple's latest iPhones – the iPhone 6, 6s, 6 Plus, and 6s Plus. Belkin's Invisiglass screen protector is made from an ultra-thin, flexible glass that absorbs shock and is shatterproof while preserving the natural feel of the iPhone. The Anti-Glare screen protector reduces glare to improve visibility in bright light while also protecting the iPhone display from damage.

Screen protectors can be purchased from Apple retail stores and applied by Apple Store employees starting immediately.

Popular Stories

iPhone Air

Report: 'Virtually No Demand' for iPhone Air

Wednesday October 22, 2025 3:22 am PDT by
Apple is "drastically" cutting production of the iPhone Air and shifting focus toward the iPhone 17 and iPhone 17 Pro models, Nikkei Asia reports. The business publication claims to have learned of a major cut to iPhone Air production motivated by weaker-than-expected consumer interest, nearly to "end of production levels." Despite early reports of the iPhone Air selling out within hours of...
sam sung auction

Former Apple Employee Sam Sung Changed His Name to Avoid Attention

Wednesday October 22, 2025 4:44 pm PDT by
Back in 2012, an Apple retail employee named Sam Sung went viral because his name is similar to Samsung, one of Apple's main competitors. In a recent interview with Business Insider, he detailed that period in his life, how Apple responded, and he explained why he ultimately changed his name. Someone posted an image of Sung's Apple business card on Reddit in 2012, and it spread rapidly....
cadillac lyric infotainment

GM to Remove CarPlay from All Future Vehicles, Including Gas Cars

Wednesday October 22, 2025 11:34 am PDT by
General Motors began phasing out support for CarPlay in its electric vehicles back in 2023, leading to complaints from iPhone users, but the company has no plans to back down. In fact, GM is going further and plans to remove CarPlay from all future gas vehicles, too. In an interview with The Verge, GM CEO Mary Barra said that the company opted to prioritize its platform for EVs, but the...
All Screen iPhone 2027 Feature 1

Apple's Plan to Launch Three New iPhone Designs Allegedly Revealed

Wednesday October 22, 2025 6:24 am PDT by
Apple plans to launch a new type of iPhone every year for the foreseeable future, according to an Asia-based source. The detailed information was shared by the account "yeux1122" in a blog post on the Korean platform Naver, citing domestic trend and component research companies. Corroborating other reports, Apple will apparently launch its first foldable iPhone in 2026, featuring a...
iOS 26

iOS 26.1 Coming Soon With These 8 New Features for Your iPhone

Wednesday October 22, 2025 6:15 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. iOS 26.1 is currently in beta testing. The update will likely be released in the first half of November, and it is compatible with the iPhone 11 series and newer, but some...
ios 26 1 liquid glass opaque

iOS 26.1 Beta 4 Lets Users Control Liquid Glass Transparency with New Toggle

Monday October 20, 2025 10:57 am PDT by
With the fourth betas of iOS 26.1, iPadOS 26.1, and macOS 26.1, Apple has introduced a new setting that's designed to allow users to customize the look of Liquid Glass. The toggle lets users select from a clear look for Liquid Glass, or a tinted look. Clear is the current Liquid Glass design, which is more transparent and shows the background underneath buttons, bars, and menus, while tinted ...
maxresdefault

Apple's iPhone Air Experiment Fails as Supply Chain Cuts Production by 80%

Wednesday October 22, 2025 10:48 am PDT by
iPhone Air demand failed to meet Apple's expectations and the company's supply chain is scaling back shipments and production, reports Apple analyst Ming-Chi Kuo. Subscribe to the MacRumors YouTube channel for more videos. Suppliers are expected to reduce capacity by more than 80 percent between now and the first quarter of 2026, and some components with longer lead times will be discontinued ...
All Screen iPhone 2027 Feature 1

Report: Apple to Skip 'iPhone 19' Name for 'iPhone 20'

Thursday October 23, 2025 4:28 am PDT by
Apple's new iPhone lineup launched in the fall of 2027 will be called the "iPhone 20" models, rather than the "iPhone 19," according to research firm Omdia. Speaking at a conference in Seoul (via ETNews), Omdia Chief Researcher Heo Moo-yeol corroborated rumors that Apple plans to move the launch of its standard iPhone to the first half of the year and provided some additional clarity about...
iOS 26

What's New in iOS 26.1 Beta 4

Monday October 20, 2025 1:02 pm PDT by
Even though we're at the fourth beta of iOS 26.1, Apple is continuing to add new features. In fact, the fourth beta has some of the biggest changes that we'll get when iOS 26.1 releases to the public later this month. We've rounded up what's new below. Liquid Glass Transparency Toggle Apple added a toggle for customizing the look of Liquid Glass. In Settings > Display and Brightness,...

Top Rated Comments

macintologist Avatar
127 months ago
I hate ugly screen protectors and SJ would never have allowed this.
Score: 37 Votes (Like | Disagree)
wilhelmer Avatar
127 months ago
That's an odd move in my opinion. Gives the (false) impression that iPhones necessarily need screen protection ...
Score: 24 Votes (Like | Disagree)
japanime Avatar
127 months ago
With this screen protector, Safari feels shinier.
Score: 16 Votes (Like | Disagree)
campingsk8er Avatar
127 months ago
I legitimately think this is cool, and as long as the consumer doesn't have to spend any additional money (besides the cost of the screen protector) this is a nice addition to the store.
Score: 13 Votes (Like | Disagree)
pika2000 Avatar
127 months ago
I'm on the side of no screen protector. Had iPhones since the 3GS, and had Android phones since the Nexus one, never put a screen protector, and they all have pristine screens. I mean that's the point of gorilla glass, to prevent scratches.

Now I can understand those that use their phones for work and need more ruggedness, especially if the phone is exposed to sands and dust. But normal use? Save the money.
Score: 13 Votes (Like | Disagree)
Oblivious.Robot Avatar
127 months ago
Personally never felt the need for a screen protector.. from 4S to 6.. the screens still as good as new! *touchwood*
Score: 10 Votes (Like | Disagree)