Zagg Aims to Expand Into Battery Cases With Mophie Acquisition

Tuesday February 2, 2016 1:46 PM PST by Juli Clover

Accessory maker Zagg, known for its InvisibleShield screen protectors and other Apple-related accessories, today announced an acquisition of mophie, a company that makes external battery packs and battery cases for Apple's iOS devices.

According to a press release from Zagg, its acquisition of mophie will allow it to be the market share leader when it comes to battery cases, external batteries, screen protection, and tablet keyboards. Zagg has paid $100 million at deal closing for mophie, with a caveat that additional money may be paid out based on earnings over a 12 month period from April 1, 2016 to March 31, 2017.

zaggmophie

"This strategic combination of two industry innovators with complementary product, brand and distribution platforms will enable us to deliver increased value for our customers and shareholders," said Randy Hales, President and Chief Executive Officer of ZAGG. "We see numerous opportunities to drive revenue growth and increase profitability by leveraging the strengths of both organizations to strengthen product development, improve brand presence, and expand distribution."

Going forward, Zagg will keep the mophie brand intact, continuing to sell mophie products under the mophie brand name. Zagg says mophie will retain its identity, messaging, and strategy, but cross-branded protects, like a Zagg tablet keyboard powered by a mophie battery, are possible in the future.

Tags: Mophie, Zagg

Top Rated Comments

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55 months ago
i thought it would be the other way around, mophie buys zagg, but i guess overpriced screen protectors are a hot commodity.
Score: 3 Votes (Like | Disagree)
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55 months ago
Great time to sell! Apple has already done everything possible to kill Mophie. iPhone 6 Plus, iPhone 6 battery case, and iOS 9 improved battery life quite significantly for me.
Score: 3 Votes (Like | Disagree)
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55 months ago
Would we see screen protectors with built in batteries? :P
Score: 2 Votes (Like | Disagree)
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55 months ago

Interesting. I expect mophie will be run much like Zagg runs iFrogz. It's all owned by Zagg, but iFrogz gets its own brand name and product lines. I think the only things Zagg makes under both brands are headphones. I don't see how getting rid of a known name like mophie would be beneficial for Zagg sale wise. Mophie is known in the battery case industry. Zagg isn't. If I didn't know they were the same company, I'd pick a Mophie over a Zagg branded battery case any day.

Yep, updated the post, actually. I just heard from Zagg -- that is the plan. Mophie will retain its identity.
Score: 2 Votes (Like | Disagree)
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55 months ago
This must be bizzaro-world. Who would have guessed in a matter of years a screen protector company, and more recently tablet-keyboard company would be able to pay $100M to buy up a company in a complimentary field. $100M ffs. Yes, invisible shields aren't cheap, but that's a lot of profit for what we're talking about. Clever bastards. I'd love me $100M.

Would we see screen protectors with built in batteries? :p

Would we see forum nerds becoming standup comedians?
Score: 2 Votes (Like | Disagree)
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55 months ago
As a share holder, I'm glad ZAGG bought them. I just about died when they announced this new product...
http://www.zagg.com/us/en_us/social-tech/now-cam

A speaker/camera... sounds convincing? 720p! Wow, amazing! And 4 gigs of memory!
Score: 1 Votes (Like | Disagree)

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