Withings today unveiled the Withings Go, an affordable, versatile activity tracker that's equipped with an always-on E Ink display. Available in five bright colors, the Withings Go is a clip-on or wrist-worn tracker that's able to monitor steps taken, distance traveled, calories burned, and sleep quality, along with automatically tracking activities like running and swimming.

The circle-shaped Withings Go has an E Ink display designed to depict "at a glance" information with a main screen that shows a user's activity progress towards their individualized activity goal. Once the goal is reached, the screen offers up a star as a reward, and there's also a time mode that will display an analog watch face.

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"We are delighted to introduce Withings Go which rounds out our portfolio of stylish, advanced activity and sleep trackers that meet the needs of people from all walks of life," says Cédric Hutchings, CEO of Withings. "Sporting a number of industry firsts, from always-on multiple displays to dynamic activity recognition, we have once again released a product that will make activity tracking accessible for everyone."

Withings Go is water resistant so it can be used for swimming, and it has features that allow it to automatically detect certain types of activity. At night, the Go is able to analyze sleep to offer a closer look at sleep patterns, distinguishing between light and deep sleep cycles.

Like all of Withings' wearable products, the Go does not require charging because it uses a standard watch battery that only needs replacing approximately every eight months. It also connects to the same Health Mate app used by all Withings products, so data from multiple devices can be viewed in the same central location.

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Withings plans to offer the Go in black, blue, red, green, and yellow. It can be worn on the wrist, clipped to a belt, carried on a keychain, or stuck in a pocket. The Withings Go will be available for purchase during the first quarter of 2016 for $69.95.

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