Apple Expands Personal Pickup to United Kingdom
Following the launch of Personal Pickup in Australia and Canada earlier this week, Apple today expanded the in-store pickup service to the United Kingdom. Personal Pickup allows customers to place an order on the Apple Online Store or Apple Store app and pick it up at a nearby Apple Retail Store, generally within an hour.
Personal Pickup launched in the U.S. in 2011, but was unavailable elsewhere until this week. The service is offered for several Apple products, including Macs, iPhones, iPads, Apple TVs and the Apple Watch. Apple notifies customers via email or text message when their order is available for in-store pickup with a valid photo ID.
MacRumors broke the news earlier this month that Apple was planning an international expansion of Personal Pickup in Australia, Canada, France and the United Kingdom, and the service is now live in three of those four countries. The service will likely launch in at least a few more countries in the near future.
Apple retail chief Angela Ahrendts has been working to bridge the gap between Apple's online and retail store shopping experiences, and the international expansion of Personal Pickup fits within those plans. Apple has opened 463 retail stores in 17 countries since May 2001, with nearly 200 located outside the U.S.
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