Hands-On With the New Apple TV: An Overview of Siri and Search

Along with an App Store, Siri voice integration and universal search are important software-based features available on the new Apple TV. With Siri voice integration, it's possible to search for content and control video playback, while universal search allows users to look for movies and TV shows across a range of different apps.

In the video below, we went hands-on with the new Apple TV to give MacRumors readers an in-depth look at how the new Siri and universal search features work in person.

Subscribe to the MacRumors YouTube channel for more videos.

Siri is linked to universal search, as the main (and simplest) way to seek out television shows, movies, and apps on the Apple TV. Siri is able to do things like pause, rewind, and fast forward, and there are also some cool tricks. For example, asking Siri "What did he say?" during a bit of missed speech in a TV show or movie will rewind a few seconds and display subtitles. Searching through television shows by specific actors, scenes, and episodes is another nifty feature.

At the current point in time, universal search is limited to a handful of sources that include Netflix, iTunes, Hulu HBO Go, and Showtime, but Apple plans to make a universal search API available, expanding the number of apps that can take advantage of the feature.

For more on the new Apple TV, make sure to check out our complete hardware overview and our look at the tvOS App Store. We've also rounded up a list of Apple TV apps and we've shared some tidbits about the new device.

On our forums, our readers are discussing the new Apple TV in the dedicated Apple TV forum. Of particular interest is a thread where new Apple TV owners are discussing their first impressions of the device, and there's also a forum dedicated to Apple TV apps.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Buy Now)

Top Rated Comments

rrm74001 Avatar
77 months ago
Apple doesn't even allow all services such as Amazon
AppleTV doesn't have Amazon. It's not that they don't allow it. Amazon certainly could be on the AppleTV if they wanted to.
Score: 16 Votes (Like | Disagree)
hemanwomanhater Avatar
77 months ago

Even if the future is no cable and all streaming, Apple doesn't even allow all services such as Amazon. So, it's always gonna be half baked.
Keep up guy, that has nothing to do with Apple. Your beef is with Amazon, who is refusing to put their app on ATV because there's no additional revenue stream for them without giving a percentage to Apple, and who is also refusing to sell Apple TVs from their own store because it competes from Fire TV.
Score: 9 Votes (Like | Disagree)
NitroZip Avatar
77 months ago
No flipping podcast app!!
Score: 9 Votes (Like | Disagree)
341328 Avatar
77 months ago
New Apple TV doesn't work with Remote iOS app - WTF!! Now I have to use stupid onscreen keyboard to enter App Store password etc

Why didn't Apple include Touch ID on the remote and also a dedicated gaming bundle with game controller?!
Score: 8 Votes (Like | Disagree)
macstever Avatar
77 months ago
New Apple TV doesn't work with Remote iOS app - WTF!! Now I have to use stupid onscreen keyboard to enter App Store password etc
No kidding. Horrible.
Score: 7 Votes (Like | Disagree)
carrrrrlos Avatar
77 months ago
Would love to see Alexa, Siri, and Cortana at a dinner party.
Score: 7 Votes (Like | Disagree)

Top Stories

mac scanner permission error

Apple Says Fix Planned for 'You Do Not Have Permission to Open the Application' Error When Using a Scanner on Mac

Saturday August 14, 2021 6:15 am PDT by
In a newly published support document on its website, Apple has acknowledged an error that some users may receive when they try to use a scanner with a Mac in the Image Capture app, Preview app, or the Printers & Scanners section of System Preferences. A screenshot of the error message from the HP Support Community When attempting to use a scanner with a Mac, Apple said users might get an...
original iphone

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
Apple Prefer Lightning Over USB C Feature

iPhone Sticking With Lightning Port Over USB-C for 'Foreseeable Future'

Tuesday March 2, 2021 9:32 am PST by
Apple will retain the Lightning connector on the iPhone for the "foreseeable future," with no intention of switching to USB-C, according to reliable analyst Ming-Chi Kuo. In spite of much of the industry moving toward USB-C, Apple will not be using it to replace the Lightning connector on the iPhone 13, or indeed on any iPhone model for the time being. In a note seen by MacRumors yesterday,...
apple california streaming event

Apple Event Announced: 'California Streaming' on September 14 With iPhone 13, Apple Watch Series 7 Expected

Tuesday September 7, 2021 9:03 am PDT by
Apple today announced that it will be holding a special event on Tuesday, September 14 at 10:00 a.m. The event will take place at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with WWDC and last year's fall events, this new event will be held digitally with no members of the media invited to attend in person. Apple will likely provide pre-taped segments for...
iOS 15 icon on phone

Apple Seeds Sixth Betas of iOS and iPadOS 15 to Developers

Tuesday August 17, 2021 10:05 am PDT by
Apple today seeded the sixth betas of iOS and iPadOS 15 to developers for testing purposes, with the updates coming one week after Apple released the fifth betas. Registered developers can download the profile for the iOS and iPadOS betas from the Apple Developer Center, and once the profile is installed, beta updates will be available over the air. iOS 15 is a major update that...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
omg lightning cable comparison

Security Researcher Develops Lightning Cable With Hidden Chip to Steal Passwords

Thursday September 2, 2021 6:59 am PDT by
A normal-looking Lightning cable that can used to steal data like passwords and send it to a hacker has been developed, Vice reports. The "OMG Cable" compared to Apple's Lightning to USB cable. The "OMG Cable" works exactly like a normal Lightning to USB cable and can log keystrokes from connected Mac keyboards, iPads, and iPhones, and then send this data to a bad actor who could be over a...
maroon5memories

Apple Collaborates With Maroon 5 to Add 'Memories' Song to Photos App

Wednesday September 25, 2019 12:02 pm PDT by
Apple has teamed up with Maroon 5 to add the group's new song "Memories" to the Memories feature in the Photos app, allowing it to be used for photo slide show creations, reports Billboard. "Memories" will be available as a soundtrack option for a limited time and it is available to iPhone and iPad users running the latest iOS 13 and iPadOS software. Memories in the Photos app are created ...
it home ecommerce app iphone 13

iPhone 13 to Launch on September 17, AirPods 3 on September 30, Claims Report

Wednesday August 25, 2021 2:42 am PDT by
Apple may be planning to launch the iPhone 13 on Friday, September 17 and third-generation AirPods on Thursday, September 30, according to an image of an e-commerce app discovered by Chinese language site IT Home. The screenshot, originally posted by Weibo account @PandaIsBald, suggests all four iPhone 13 models will go on sale on September 17, followed by the AirPods 3 on September 30....
Top Stories 75 Thumbnail

Top Stories: Last-Minute iPhone 13 Rumors, Apple Announces App Store Changes, and More

Saturday September 4, 2021 6:00 am PDT by
The finish line is in sight! Apple's annual iPhone event is likely just a week or so away and all eyes will be on the company as it unveils the next version of its most popular product line. With any luck, we'll also see the next-generation Apple Watch and perhaps even some new AirPods. Other news this week saw Apple making some more changes to its App Store policies in response to a...