Hands-On With the New Apple TV: An Overview of Siri and Search - MacRumors
Skip to Content

Hands-On With the New Apple TV: An Overview of Siri and Search

Along with an App Store, Siri voice integration and universal search are important software-based features available on the new Apple TV. With Siri voice integration, it's possible to search for content and control video playback, while universal search allows users to look for movies and TV shows across a range of different apps.

In the video below, we went hands-on with the new Apple TV to give MacRumors readers an in-depth look at how the new Siri and universal search features work in person.

Subscribe to the MacRumors YouTube channel for more videos.

Siri is linked to universal search, as the main (and simplest) way to seek out television shows, movies, and apps on the Apple TV. Siri is able to do things like pause, rewind, and fast forward, and there are also some cool tricks. For example, asking Siri "What did he say?" during a bit of missed speech in a TV show or movie will rewind a few seconds and display subtitles. Searching through television shows by specific actors, scenes, and episodes is another nifty feature.

At the current point in time, universal search is limited to a handful of sources that include Netflix, iTunes, Hulu HBO Go, and Showtime, but Apple plans to make a universal search API available, expanding the number of apps that can take advantage of the feature.

For more on the new Apple TV, make sure to check out our complete hardware overview and our look at the tvOS App Store. We've also rounded up a list of Apple TV apps and we've shared some tidbits about the new device.

On our forums, our readers are discussing the new Apple TV in the dedicated Apple TV forum. Of particular interest is a thread where new Apple TV owners are discussing their first impressions of the device, and there's also a forum dedicated to Apple TV apps.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

apple tv 4k new orange

tvOS 26.4 Adds These New Features to Your Apple TV

Wednesday March 25, 2026 3:33 pm PDT by
Apple this week released tvOS 26.4, and the software update includes a handful of new features and changes for the Apple TV. tvOS 26.4 is compatible with all Apple TV 4K and Apple TV HD models released since 2015. To update your Apple TV, open the Settings app on the device, navigate to System → Software Updates, and select Update Software. Below, we have recapped what is new in tvOS...
1st generation apple tv

Apple TV Is Now Almost 20 Years Old

Saturday March 21, 2026 6:14 am PDT by
The Apple TV is now almost two decades old amid rumors of the announcement of a new model. Today marks 19 years Apple launched the original Apple TV. Apple CEO Steve Jobs unveiled the Apple TV at Macworld Expo in January 2007 alongside the original iPhone, but it didn't launch until March. The ‌Apple TV was initially previewed as the "iTV." The device allowed users to wirelessly stream...
HomePod mini and Apple TV Sage

New Apple TV and HomePod Mini Remain 'Ready' to Launch

Sunday March 22, 2026 6:33 am PDT by
Apple has unveiled nine new products this month, but the wait continues for the next-generation Apple TV 4K and HomePod mini models. In his Power On newsletter today, Bloomberg's Mark Gurman said new versions of the Apple TV and HomePod mini have been "ready" since last year, but he reiterated that Apple has held off on releasing them until the more personalized version of Siri and other...

Top Rated Comments

rrm74001 Avatar
137 months ago
Apple doesn't even allow all services such as Amazon
AppleTV doesn't have Amazon. It's not that they don't allow it. Amazon certainly could be on the AppleTV if they wanted to.
Score: 16 Votes (Like | Disagree)
137 months ago

Even if the future is no cable and all streaming, Apple doesn't even allow all services such as Amazon. So, it's always gonna be half baked.
Keep up guy, that has nothing to do with Apple. Your beef is with Amazon, who is refusing to put their app on ATV because there's no additional revenue stream for them without giving a percentage to Apple, and who is also refusing to sell Apple TVs from their own store because it competes from Fire TV.
Score: 9 Votes (Like | Disagree)
NitroZip Avatar
137 months ago
No flipping podcast app!!
Score: 9 Votes (Like | Disagree)
137 months ago
New Apple TV doesn't work with Remote iOS app - WTF!! Now I have to use stupid onscreen keyboard to enter App Store password etc

Why didn't Apple include Touch ID on the remote and also a dedicated gaming bundle with game controller?!
Score: 8 Votes (Like | Disagree)
macstever Avatar
137 months ago
New Apple TV doesn't work with Remote iOS app - WTF!! Now I have to use stupid onscreen keyboard to enter App Store password etc
No kidding. Horrible.
Score: 7 Votes (Like | Disagree)
carrrrrlos Avatar
137 months ago
Would love to see Alexa, Siri, and Cortana at a dinner party.
Score: 7 Votes (Like | Disagree)