Apple Stores to Start Selling Apple TV 4 on Friday

Apple began accepting pre-orders for the Apple TV on Monday morning, but has not yet announced when the device will be available for purchase in its retail stores. Apple Retail employees that have spoken to 9to5Mac have shed some light on when we might see the new set-top box, however, suggesting it will be in stores on Friday, October 30.

Apple retail locations are set to receive shipments at the end of the week, with Apple Stores being reconfigured overnight on Thursday to focus on promoting the new Apple TV.

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Friday is also the first day when pre-order customers who selected one day shipping will begin receiving their Apple TV orders. Some Apple TVs have already begun preparing for shipment and will be shipping out very soon. Best Buy is also accepting pre-orders for the new Apple TV, but isn't allowing for in-store pickup until November 4.

The new Apple TV is available in 32 and 64GB configurations, with prices at $149 and $199, respectively. The device includes an A8 processor, a touch-based remote control that doubles as a game controller, a full App Store, universal search capabilities, and Siri integration.

Related Roundups: Apple TV, tvOS 14
Buyer's Guide: Apple TV (Don't Buy)

Top Rated Comments

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65 months ago

Yay,

So $17 to get it on Friday is dat apple tax doe

The Apple Tax is built in. This is the "I was a stupid, impulsive dummy tax."
Score: 9 Votes (Like | Disagree)
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65 months ago
uh this would have been nice to know
Score: 8 Votes (Like | Disagree)
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65 months ago

right looks like ill get my friend over in the states to buy and ill cancel my order in the UK

By the time you pay the duty on it and get it shipped to you, you'll get it later and pay more.

uh this would have been nice to know

How could you not have known that? Every time they release a new product with a pre-order the shipping data for release day is the day you can get it in the store. This is true of the iPad, iPhone, MacBook, iMac, and every other Apple product.
Score: 8 Votes (Like | Disagree)
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65 months ago
Might have to cancel my online order and pick one up in person. I don't think mine is arriving until the following week.
Score: 6 Votes (Like | Disagree)
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65 months ago
Would have been nice to know the other day. I wouldn't have ordered online had I known this. Apple needs to fire the person in charge of these releases. Apple Watch release was screwed up too. What is going on with Apple lately???
Score: 6 Votes (Like | Disagree)
Avatar
65 months ago

mine is on track to be delivered on Friday ... currently in 'preparing for shipment' state. No confirmation yet that it will really be here on Friday, but I think timing looks good.



If you spend the extra 18 bucks, you should have it than by Friday (hopeful guessing ....)

I didn't pay the extra for faster shipping so I'll get it Monday - Wednesday. If I knew they'd be at the Apple Store I would've picked one up Friday instead.
Score: 5 Votes (Like | Disagree)

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