Apple Stores to Start Selling Apple TV 4 on Friday

Apple began accepting pre-orders for the Apple TV on Monday morning, but has not yet announced when the device will be available for purchase in its retail stores. Apple Retail employees that have spoken to 9to5Mac have shed some light on when we might see the new set-top box, however, suggesting it will be in stores on Friday, October 30.

Apple retail locations are set to receive shipments at the end of the week, with Apple Stores being reconfigured overnight on Thursday to focus on promoting the new Apple TV.

apple-tv-4th-gen
Friday is also the first day when pre-order customers who selected one day shipping will begin receiving their Apple TV orders. Some Apple TVs have already begun preparing for shipment and will be shipping out very soon. Best Buy is also accepting pre-orders for the new Apple TV, but isn't allowing for in-store pickup until November 4.

The new Apple TV is available in 32 and 64GB configurations, with prices at $149 and $199, respectively. The device includes an A8 processor, a touch-based remote control that doubles as a game controller, a full App Store, universal search capabilities, and Siri integration.

Related Roundups: Apple TV, tvOS 14
Buyer's Guide: Apple TV (Don't Buy)

Top Rated Comments

MichaelJohnston Avatar
69 months ago

Yay,

So $17 to get it on Friday is dat apple tax doe

The Apple Tax is built in. This is the "I was a stupid, impulsive dummy tax."
Score: 9 Votes (Like | Disagree)
critter13 Avatar
69 months ago
uh this would have been nice to know
Score: 8 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
69 months ago

right looks like ill get my friend over in the states to buy and ill cancel my order in the UK

By the time you pay the duty on it and get it shipped to you, you'll get it later and pay more.

uh this would have been nice to know

How could you not have known that? Every time they release a new product with a pre-order the shipping data for release day is the day you can get it in the store. This is true of the iPad, iPhone, MacBook, iMac, and every other Apple product.
Score: 8 Votes (Like | Disagree)
Karma*Police Avatar
69 months ago
Might have to cancel my online order and pick one up in person. I don't think mine is arriving until the following week.
Score: 6 Votes (Like | Disagree)
MrENGLISH Avatar
69 months ago
Would have been nice to know the other day. I wouldn't have ordered online had I known this. Apple needs to fire the person in charge of these releases. Apple Watch release was screwed up too. What is going on with Apple lately???
Score: 6 Votes (Like | Disagree)
penajmz Avatar
69 months ago

mine is on track to be delivered on Friday ... currently in 'preparing for shipment' state. No confirmation yet that it will really be here on Friday, but I think timing looks good.



If you spend the extra 18 bucks, you should have it than by Friday (hopeful guessing ....)

I didn't pay the extra for faster shipping so I'll get it Monday - Wednesday. If I knew they'd be at the Apple Store I would've picked one up Friday instead.
Score: 5 Votes (Like | Disagree)

Top Stories

bloodoxygenapplewatch

Apple Watch Series 7 Rumored to Feature Blood Glucose Monitoring

Monday January 25, 2021 5:05 am PST by
The Apple Watch Series 7 will reportedly feature blood glucose monitoring via an optical sensor, according to ETNews. The report, which mainly focuses on the blood glucose capabilities of the Samsung Galaxy Watch 4, explains that Apple is intending to bring blood glucose monitoring to the upcoming Apple Watch Series 7 using a non-invasive optical sensor. Measuring blood glucose levels,...
14

Apple Releases iOS 14.4 and iPadOS 14.4 With New Camera Warnings and Bug Fixes

Tuesday January 26, 2021 10:04 am PST by
Apple today released iOS and iPadOS 14.4, the fourth major updates to the iOS 14 operating system that was initially released in September. iOS and iPadOS 14.4 come more than a month after the release of iOS and iPadOS 14.3, updates that brought new emojis, Intercom support, and more. The iOS and iPadOS 14.4 updates can be downloaded for free and the software is available on all eligible...
7

Apple Releases watchOS 7.3 With Unity Watch Face, Expanded ECG Availability and More

Tuesday January 26, 2021 10:03 am PST by
Apple today released watchOS 7.3, the third major update to the watchOS 7 operating system that was released in September. watchOS 7.3 comes more than a month after watchOS 7.2, an update that brought support for Apple Fitness+ ‌‌The watchOS 7.3 update‌‌ can be downloaded for free through the dedicated Apple Watch app on the iPhone by going to General > Software Update. To install...
14

Apple Releases tvOS 14.4 for Fourth and Fifth-Generation Apple TV Models

Tuesday January 26, 2021 10:02 am PST by
Apple today released tvOS 14.4, the fifth update to the tvOS 14 operating system that was initially released back in September. tvOS 14.4 comes more than a month after the release of tvOS 14.3. tvOS 14.4, which is a free update, can be downloaded over the air through the Settings app on the ‌Apple TV‌ by going to System > Software Update. ‌‌‌‌Apple TV‌‌‌‌ owners who have...
14

Apple Releasing iOS 14.4 and watchOS 7.3 Later Today

Tuesday January 26, 2021 7:20 am PST by
In its Black History Month announcement this morning, Apple has confirmed that iOS 14.4 and watchOS 7.3 will be released later today. watchOS 7.3 expands the ECG app on the Apple Watch Series 4 and newer to Japan, Mayotte, Thailand, and the Philippines, while iOS 14.4 introduces a notification on iPhone 12 models with non-genuine cameras. Both software updates also add support for a new...
AirPods Pro Gen 2 Feature2

Second-Generation AirPods Pro Widely Rumored to Launch in First Half of 2021

Tuesday January 26, 2021 8:24 am PST by
Apple plans to release second-generation AirPods Pro within the first half of 2021, according to unnamed industry sources cited by Taiwanese publication DigiTimes in a report focused on flash memory supplier Winbond. From the report:Winbond is also expected to be among the NOR flash suppliers for Apple's next-generation AirPods Pro slated for launch later in the first half of this year, the...
apple watch black unity

Apple Celebrates Black History Month With Limited-Edition Watch, Featured Apps and Books, and More

Tuesday January 26, 2021 6:14 am PST by
Apple today announced that it will be celebrating Black History Month with curated content that highlights and amplifies Black creators, artists, developers, and businesses across the App Store, Apple Music, the Apple TV app, Apple Books, Apple Podcasts, and more. The content will be featured throughout the month of February. Black Unity Sport Band has "Truth. Power. Solidarity." ...
magsafecasedangle

Apple Elaborates on Potential for iPhone 12 and MagSafe Accessories to Interfere With Implantable Medical Devices

Saturday January 23, 2021 2:42 pm PST by
Since the launch of iPhone 12 models in October, Apple has acknowledged that the devices may cause electromagnetic interference with medical devices like pacemakers and defibrillators, but the company has now shared additional information. Apple added the following paragraph to a related support document today:Medical devices such as implanted pacemakers and defibrillators might contain...
14

iOS 14.4 Patches Vulnerabilities That May Have Been Actively Exploited

Tuesday January 26, 2021 12:16 pm PST by
Apple today released iOS 14.4 and iPadOS 14.4, and along with a handful of minor new features, the software introduces security fixes for three vulnerabilities that may have been used in the wild. According to a security support document shared by Apple, there were kernel and WebKit vulnerabilities affecting all iPhones and iPads running iOS or iPadOS 14. The kernel vulnerability could allow ...
matte black macbook pro colorware

Apple Researching High-End Titanium MacBook Casings With Unique Textured Finish

Tuesday January 26, 2021 7:10 am PST by
Apple is researching the use of processed titanium with unique properties for future MacBooks, iPads, and iPhones, according to a newly-granted patent application. In a filing titled "Titanium parts having a blasted surface texture," granted by the U.S. Patent and Trademark Office and spotted by Patently Apple, Apple explains how various devices could adopt titanium casings with a...