First Unboxing of New Apple TV Shows off Packaging, Device and Remote
Despite not arriving until the end of October, YouTuber Andru Edwards has gotten ahold of the fourth-generation Apple TV and unboxed it on video. The video, which appears to be the first unboxing of the device, offers a glimpse at the new packaging for Apple's new set-top box.
The new Apple TV's packaging is all-black and features a picture of the top of the device on the top of the box. Once opened, the user is presented with the Apple TV box and the brand new Siri Remote. Underneath those are a Lightning cable to charge the new remote and a power cable.
Edwards, who says he received his Apple TV on the day of Apple's "Hey Siri" event, then provides a closer look at both the set-top box and remote.
The fourth-generation Apple TV will be available at the end of October. It'll be priced at $149.99 for the 32 GB option and $199.99 for the 64 GB option.
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