Apple has shared a new video to celebrate the first Apple Store in Belgium, which opens on Saturday, September 19 in the capital city of Brussels. The two-minute spot highlights the work of several comic artists in Brussels, which is known for its tradition of comic art.

Brussels has a rich tradition of comic art. So, to celebrate the opening of the Apple Store, Brussels, we brought together some of the city’s most imaginative comic artists. Hear them speak about their work and the city that inspired it.

The store will be located on Avenue de la Toison d'Or and open on Monday-Saturday between 10 AM and 7 PM local time. The location will offer regular Apple Store services such as the Genius Bar and Workshops.

Two new Apple Stores also open in Nanjing, China and Florence, Italy on September 19 and September 26 respectively.

Top Rated Comments

mejsric Avatar
135 months ago
Wow.. Those Apple logo art is just.. wow! Amazing!
Score: 10 Votes (Like | Disagree)
macs4nw Avatar
135 months ago
For once, I'm proud to be a Belgian. :)
Why only 'for once'? I've visited there and it's a small but very cultured and also very beautiful country with gorgeous old buildings and a low crime rate. Brussels also being home to Nato Headquarters as well as the de facto capital of the European Union, I'd say you have a lot to be proud of. :)

P.S. Love your 'patat friet met piccalilli'.
Score: 9 Votes (Like | Disagree)
gigapocket1 Avatar
135 months ago
Couldn't agree more with what was said above..

Who comes up with these ideas?? Apple is masterful at connecting an Apple Store to its community
Score: 6 Votes (Like | Disagree)
fullauto Avatar
135 months ago
iPad Pro + Pencil is going to be big.

Awesome illustration work.
Score: 5 Votes (Like | Disagree)
McFreggle Avatar
135 months ago
For once, I'm proud to be a Belgian. :-)
Score: 3 Votes (Like | Disagree)
MGoos Avatar
135 months ago
I'll be there at the opening next week! I'm really looking forward to it, and I have to say that this video is absolutely brilliant!

The first time I saw the artwork on the panels, I didn't even notice the Apple logo outline!
Score: 2 Votes (Like | Disagree)

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
Apple Fitness Plus hero

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
govee floor lamp

CES 2026: Govee Announces New Matter-Connected Ceiling and Floor Lights

Sunday January 4, 2026 5:00 am PST by
Govee today introduced three new HomeKit-compatible lighting products, including the Govee Floor Lamp 3, the Govee Ceiling Light Ultra, and the Govee Sky Ceiling Light. The Govee Floor Lamp 3 is the successor to the Floor Lamp 2, and it offers Matter integration with the option to connect to HomeKit. The Floor Lamp 3 offers an upgraded LuminBlend+ lighting system that can reproduce 281...
Belkin 25W Battery magnetic

CES 2026: Belkin Announces Magnetic Ring Power Bank, Modular Dock, and More

Sunday January 4, 2026 3:02 pm PST by
Belkin today announced a range of new charging and connectivity accessories at CES 2026, expanding its portfolio of products aimed at Apple device users. UltraCharge Pro Power Bank 10K with Magnetic Ring The lineup includes new Qi2 and Qi2.2 wireless chargers, magnetic power banks, a high-capacity laptop battery, and USB-C productivity accessories, with an emphasis on higher charging...