Twitter today announced that it's bringing autoplay video to the web and to its iOS app, causing native videos, Vines, and GIFs to play automatically in the Twitter stream for an improved video-watching experience.
Today, it's become even easier to enjoy video on Twitter. Now native videos, Vines and GIFs will begin to play back automatically. So you can keep up with the action without missing a Tweet and get a better sense of what's been shared instantly.
Videos will play without sound, but tapping a video will turn the sound on and play the video in an expanded view. Rotating an iPhone or iPad to landscape mode will automatically turn on the sound and expand a video that's in the timeline to fill the screen.
Twitter is including an option that will allow users to continue to use the previous click-to-play video experience, disabling autoplay videos, Vines, and GIFs. There's also a setting to turn autoplay on only when connected to WiFi, preserving bandwidth when connected to cellular.
The video changes are starting to roll out today to Twitter users on iOS and on Twitter.com.