There's a new mobile analytics report out from Citrix [PDF] and it's filled with interesting data on mobile usage, including a tidbit that suggests iPhone 6 Plus owners use far more data than other iPhone owners.
People who own the 5.5-inch iPhone 6 Plus consume twice as much data as people who own the smaller 4.7-inch iPhone 6, and iPhone 6 Plus data usage is 10 times higher than data usage on the 3.5-inch iPhone 3GS. That last statistic isn't surprising -- along with a small screen, the iPhone 3GS is much slower with hardware that's almost six years old.
Citrix suggests that the higher iPhone 6 Plus data usage is due to its users treating it like a tablet, consuming more media like streaming movies on the device.
iPhone 6 Plus subscribers generate the most data volume, double that of an iPhone 6. This increase impacts subscribers when choosing a new device -- be careful to select a data plan that matches your super-sized screen.
Clearly the phablet sized iPhone 6 Plus shows data usage patterns more akin to tablet usage. For mobile operators, this increase provides an opportunity to shift subscriber Wi-Fi usage towards mobile networks.
Other details covering all smartphone usage (not just iOS) suggest that interest in mobile health apps is on the rise, with 78 percent of mobile health app users using fitness apps. Sports video watching on mobile devices is up from 21% in Q3 2014 to 50% in Q1 2015.
The report also has an enterprise section, which confirms that iOS is still the dominant mobile platform. iOS devices are responsible for 64 percent of devices managed in the enterprise, compared to 27 percent for Android and 9 percent for Windows Mobile.
Thursday January 29, 2026 10:07 am PST by Joe Rossignol
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Monday January 26, 2026 1:55 pm PST by Joe Rossignol
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch.
Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More
Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
Monday January 26, 2026 3:56 pm PST by Juli Clover
Alongside iOS 26.2.1, Apple today released an updated version of iOS 12 for devices that are still running that operating system update, eight years after the software was first released.
iOS 12.5.8 is available for the iPhone 5s and the iPhone 6, meaning Apple is continuing to support these devices for 13 and 12 years after launch, respectively. The iPhone 5s came out in September 2013,...
Tuesday January 27, 2026 2:39 pm PST by Joe Rossignol
Update: Apple Creator Studio is now available.
Apple Creator Studio launches this Wednesday, January 28. The all-in-one subscription provides access to the Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage apps, with U.S. pricing set at $12.99 per month or $129 per year.
A subscription to Apple Creator Studio also unlocks "intelligent features" and "premium...
Thursday January 29, 2026 2:40 pm PST by Joe Rossignol
On an earnings call with equity analysts today, Apple CEO Tim Cook responded to fast-rising RAM and SSD storage chip prices in the supply chain.
Prices for RAM and NAND storage chips are surging lately due to high demand from companies building out AI servers, resulting in supply constraints.
Cook said that rising memory chip prices had a "minimal impact" on Apple's gross margin in the...
It may be that heavy data users are more likely to want a larger iPhone. In other words, they're not using more data because they have a larger phone, they're buying a larger phone because they use more data (watching videos, etc.).
I call bullocks. I've consistently used the same amount of data (3-4 GB a month) on my 6+ as I have with my iPhone 5 (4, 3G, and 2G as well). I can't be in the minority on this one either.
Why can't you be in the minority?
FWIW, I definitely use more data on my 6+ than I did on my previous iPhone 5.
