There's a new mobile analytics report out from Citrix [PDF] and it's filled with interesting data on mobile usage, including a tidbit that suggests iPhone 6 Plus owners use far more data than other iPhone owners.
People who own the 5.5-inch iPhone 6 Plus consume twice as much data as people who own the smaller 4.7-inch iPhone 6, and iPhone 6 Plus data usage is 10 times higher than data usage on the 3.5-inch iPhone 3GS. That last statistic isn't surprising -- along with a small screen, the iPhone 3GS is much slower with hardware that's almost six years old.
Citrix suggests that the higher iPhone 6 Plus data usage is due to its users treating it like a tablet, consuming more media like streaming movies on the device.
iPhone 6 Plus subscribers generate the most data volume, double that of an iPhone 6. This increase impacts subscribers when choosing a new device -- be careful to select a data plan that matches your super-sized screen.
Clearly the phablet sized iPhone 6 Plus shows data usage patterns more akin to tablet usage. For mobile operators, this increase provides an opportunity to shift subscriber Wi-Fi usage towards mobile networks.
Other details covering all smartphone usage (not just iOS) suggest that interest in mobile health apps is on the rise, with 78 percent of mobile health app users using fitness apps. Sports video watching on mobile devices is up from 21% in Q3 2014 to 50% in Q1 2015.
The report also has an enterprise section, which confirms that iOS is still the dominant mobile platform. iOS devices are responsible for 64 percent of devices managed in the enterprise, compared to 27 percent for Android and 9 percent for Windows Mobile.
Thursday January 29, 2026 10:07 am PST by Joe Rossignol
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Sunday February 1, 2026 10:08 am PST by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. At the time,...
Saturday January 31, 2026 10:51 am PST by Joe Rossignol
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Monday January 26, 2026 1:55 pm PST by Joe Rossignol
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch.
Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More
Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
A newly surfaced resale operation is seemingly offering Apple Store–exclusive display accessories to the public for the first time, potentially giving consumers access to Apple-designed hardware that the company has historically kept confined to its retail environments.
Apple designs a range of premium MagSafe charging stands, display trays, and hardware systems exclusively for displays in ...
It may be that heavy data users are more likely to want a larger iPhone. In other words, they're not using more data because they have a larger phone, they're buying a larger phone because they use more data (watching videos, etc.).
I call bullocks. I've consistently used the same amount of data (3-4 GB a month) on my 6+ as I have with my iPhone 5 (4, 3G, and 2G as well). I can't be in the minority on this one either.
Why can't you be in the minority?
FWIW, I definitely use more data on my 6+ than I did on my previous iPhone 5.
