There's a new mobile analytics report out from Citrix [PDF] and it's filled with interesting data on mobile usage, including a tidbit that suggests iPhone 6 Plus owners use far more data than other iPhone owners.
People who own the 5.5-inch iPhone 6 Plus consume twice as much data as people who own the smaller 4.7-inch iPhone 6, and iPhone 6 Plus data usage is 10 times higher than data usage on the 3.5-inch iPhone 3GS. That last statistic isn't surprising -- along with a small screen, the iPhone 3GS is much slower with hardware that's almost six years old.
Citrix suggests that the higher iPhone 6 Plus data usage is due to its users treating it like a tablet, consuming more media like streaming movies on the device.
iPhone 6 Plus subscribers generate the most data volume, double that of an iPhone 6. This increase impacts subscribers when choosing a new device -- be careful to select a data plan that matches your super-sized screen.
Clearly the phablet sized iPhone 6 Plus shows data usage patterns more akin to tablet usage. For mobile operators, this increase provides an opportunity to shift subscriber Wi-Fi usage towards mobile networks.
Other details covering all smartphone usage (not just iOS) suggest that interest in mobile health apps is on the rise, with 78 percent of mobile health app users using fitness apps. Sports video watching on mobile devices is up from 21% in Q3 2014 to 50% in Q1 2015.
The report also has an enterprise section, which confirms that iOS is still the dominant mobile platform. iOS devices are responsible for 64 percent of devices managed in the enterprise, compared to 27 percent for Android and 9 percent for Windows Mobile.
Thursday November 6, 2025 11:12 am PST by Joe Rossignol
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store.
The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump.
...
Wednesday November 5, 2025 11:57 am PST by Juli Clover
The smarter, more capable version of Siri that Apple is developing will be powered by Google Gemini, reports Bloomberg. Apple will pay Google approximately $1 billion per year for a 1.2 trillion parameter artificial intelligence model that was developed by Google.
For context, parameters are a measure of how a model understands and responds to queries. More parameters generally means more...
Monday November 3, 2025 5:54 am PST by Joe Rossignol
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more.
Below, we outline iOS 26.1's key new features.
Liquid Glass Toggle
iOS 26.1 lets you choose your preferred look for Liquid Glass.
In the Settings app, under Display...
Thursday November 6, 2025 2:45 pm PST by Juli Clover
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences.
The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...
Friday November 7, 2025 6:40 am PST by Joe Rossignol
Apple's online store in the U.S. is suddenly offering a pack of four AirTags for just $29, which is the same price as a single AirTag.
This is likely a pricing error, and it is unclear if orders will be fulfilled. Apple has not discounted the AirTag four-pack in any other countries that we checked.
Delivery estimates are already pushing into late November to early December, suggesting...
Thursday November 6, 2025 4:37 am PST by Tim Hardwick
Apple in iOS 26.2 will disable automatic Wi-Fi network syncing between iPhone and Apple Watch in the European Union to comply with the bloc's regulations, suggests a new report.
Normally, when an iPhone connects to a new Wi-Fi network, it automatically shares the network credentials with the paired Apple Watch. This allows the watch to connect to the same network independently – for...
Thursday November 6, 2025 4:08 pm PST by Juli Clover
IKEA today announced the upcoming launch of 21 new Matter-compatible smart home products that will be able to interface with HomeKit and the Apple Home app. There are sensors, lights, and control options, all of which will be reasonably priced. Some of the products are new, while some are updates to existing lines that IKEA previously offered.
There are a series of new smart bulbs that are...
Wednesday November 5, 2025 3:54 pm PST by Juli Clover
It's been over a decade since Apple's HomeKit smart home platform launched, and it is overdue for an update. HomeKit and the Home app can no longer keep up with AI-powered solutions from other companies like Google and Amazon, but that's set to change with a smart home revamp that Apple has planned for 2026.
Home Hub
Apple is working on a home hub or "command center" that will serve as a...
It may be that heavy data users are more likely to want a larger iPhone. In other words, they're not using more data because they have a larger phone, they're buying a larger phone because they use more data (watching videos, etc.).
I call bullocks. I've consistently used the same amount of data (3-4 GB a month) on my 6+ as I have with my iPhone 5 (4, 3G, and 2G as well). I can't be in the minority on this one either.
Why can't you be in the minority?
FWIW, I definitely use more data on my 6+ than I did on my previous iPhone 5.
