There's a new mobile analytics report out from Citrix [PDF] and it's filled with interesting data on mobile usage, including a tidbit that suggests iPhone 6 Plus owners use far more data than other iPhone owners.
People who own the 5.5-inch iPhone 6 Plus consume twice as much data as people who own the smaller 4.7-inch iPhone 6, and iPhone 6 Plus data usage is 10 times higher than data usage on the 3.5-inch iPhone 3GS. That last statistic isn't surprising -- along with a small screen, the iPhone 3GS is much slower with hardware that's almost six years old.
Citrix suggests that the higher iPhone 6 Plus data usage is due to its users treating it like a tablet, consuming more media like streaming movies on the device.
iPhone 6 Plus subscribers generate the most data volume, double that of an iPhone 6. This increase impacts subscribers when choosing a new device -- be careful to select a data plan that matches your super-sized screen.
Clearly the phablet sized iPhone 6 Plus shows data usage patterns more akin to tablet usage. For mobile operators, this increase provides an opportunity to shift subscriber Wi-Fi usage towards mobile networks.
Other details covering all smartphone usage (not just iOS) suggest that interest in mobile health apps is on the rise, with 78 percent of mobile health app users using fitness apps. Sports video watching on mobile devices is up from 21% in Q3 2014 to 50% in Q1 2015.
The report also has an enterprise section, which confirms that iOS is still the dominant mobile platform. iOS devices are responsible for 64 percent of devices managed in the enterprise, compared to 27 percent for Android and 9 percent for Windows Mobile.
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET.
Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...
Thursday February 12, 2026 11:17 am PST by Joe Rossignol
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman.
"Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Friday February 13, 2026 2:01 pm PST by Joe Rossignol
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"Sales Coach" will arrive as an update to Apple's existing "SEED" app, and it will continue to provide sales tips and training resources to Apple Store and Apple Authorized Reseller employees around the world. For example, there are articles and videos...
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Rumored color options for the iPhone 18 Pro models
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HomePod mini
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It may be that heavy data users are more likely to want a larger iPhone. In other words, they're not using more data because they have a larger phone, they're buying a larger phone because they use more data (watching videos, etc.).
I call bullocks. I've consistently used the same amount of data (3-4 GB a month) on my 6+ as I have with my iPhone 5 (4, 3G, and 2G as well). I can't be in the minority on this one either.
Why can't you be in the minority?
FWIW, I definitely use more data on my 6+ than I did on my previous iPhone 5.
