Six-second video sharing service Vine today announced Vine Kids, an app that skews towards a younger generation and is meant to act as a hub for kid-friendly content that may be harder to discover on the original app.
In the announcement, Carolyn Penner, Head of Communications and Marketing at Vine, states the idea for the app came from a colleague's daughter and her infatuation with the video-clip sharing service. The idea came to her during Vine's "Hack Week," a period where the company encourages employees to set aside normal duties and begin brainstorming and working on brand-new ideas.
The easy-to-use app doesn't require an account for a user to follow anyone else, offering a newsfeed-style curated list of six-second videos picked by the Vine team that kids can easily swipe left and right through.
We’ve seen for ourselves – and heard from parents, siblings and others – that kids love Vine. So, we built Vine Kids, a simple new app that gives young children a fun way to watch Vines. Through adorable animated characters, kids can watch videos that are appropriate for a young audience. Swiping right or left shows a new Vine, and you can tap the screen to hear quirky sounds.
Acquired by Twitter in the summer of 2012, Vine has seen a handful of updates over the years, slowly adding more functionality to its camera suite and social features. The Twitter-owned service met a few scandals early-on when a sexually explicit Vine accidentally became an "Editor's Pick" on the service, violating Apple's terms of service.