Apple today updated its website to celebrate Martin Luther King, Jr. Day with a full page memorial on the company's home page. The image on the site is accompanied by a message to honor the civil rights leader and his work, “Today we reflect on the life and vision of Dr. Martin Luther King Jr. and the work that continues in service of the broader concerns of humanity.”
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Following the rollout of the website change, Apple CEO Tim Cook tweeted his own commemoration that highlighted Apple's remembrance of King's legacy.
Honoring the life and legacy of Dr. Martin Luther King, Jr. #MLK Apple http://t.co/ngqL0bym8y
— Tim Cook (@tim_cook) January 19, 2015
"I had the — just tremendous respect for both of them, and so I do," he said. "I look at them every day because I think for people — there’s still too many cases in the world and in the United States where there’s a class kind of structure or where voting or people are trying to convince each other that this other group of people don’t deserve the same rights. And I think it’s crazy, I think it’s un-American."
Besides the web page refresh, Apple reportedly also is encouraging its employees to volunteer with a donation matching program, reports 9to5Mac. Instead of a paid day off, Apple is offering to donate an additional $50 for each voluntary hour worked by employees.
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Top Rated Comments
You must be new to Apple. They've done this before.
Nothing to do with computers. It's about people. It's a general good deed. Apple are promoting the good work this man did, nothing embarrassing about it.
If even one kid goes to that page and learns about what he achieved and the change he helped bring, it's a positive.
So sad that even this is negative to some people.
Apple should stop doing this. This man campaigned for equal rights, Apple make computers. There is zero overlap. It's embarrassing.
It is certainly not a publicity or marketing opportunity. Seriously, did Apple really lose all of their class the day Steve passed?
I believe it's you who is the one without class. How in the hell are you trying to spin this into something negative? Some people here will cry about anything just for the sake of crying.
Apple has always done things like this.
Apple should absolutely continue doing this. Apple's company goal isn't making computers. Their goal is to improve the lives of people (mostly by way of making nice computers, music players, phones and tablets). Here they found a different way of improving the lives of people.
There is also a big problem that Apple and many other companies like Google, Microsoft, and so on are having: The US government wants them to spy on people, and the companies want to make products that make their customers feel safe from government spying. Just recently Obama said that he believes the companies will do what he wants them to do "because they are patriotic". It is important for Apple and others to build up a reputation as the good guys so they can say believably "no, we are not enabling spying on our customers, and we _are_ patriots). "