Google today announced Google Cast for audio, a new music streaming technology in the vein of Chromecast that lets users stream sound from their smartphone, tablet, or Chrome-based web browser to Google Cast-ready speakers.

Screenshot (71)
The service uses pre-existing apps like Pandora, iHeartRadio, and Google Play Music, amongst a sizable list of others, to play a user's songs on a selection of speakers from companies like Sony and LG. With the long list of supported apps and sites, Google Cast supports a wide variety of input devices from iPhone, iPad, Android Phones and tablets, to any Mac or PC with a Chrome browser.


While Google Cast at first glance appears similar to Apple's AirPlay in that it is a standard available to speaker manufacturers to ensure support for wireless audio streaming, Google Cast speakers stream content from the cloud rather than directly from the control device. As a result, Google promises users will receive the best sound quality and can multitask on their devices without disturbing the streams.

The company promises the first Google Cast-ready speakers from Sony, LG, and HEOS by Denon will be made available this spring. Alongside the promise of a wider array of brands supporting the service with their own speakers throughout 2015, Google states that these devices will accompany "a growing Google Cast ecosystem," which plans to include Android-based TVs, gaming consoles, and even set-top boxes.

Top Rated Comments

aaroman Avatar
89 months ago
Such spin...

That's amazing. No, not the tech, the spin. So somehow streaming music from some other site on the continent is supposed to be better than streaming it from a local computer connected at gigabit speeds? Rii-ii-ight...
I'll continue to use AirPlay with the Remote App on my iPhone or iPad controlling my iTunes library locally, and NOT have to worry about asking GoOgle permission to stream music from their servers. Oh, and I'll stream it to all my AirPlay devices plus my computers speakers synchronously, filling my house with music.
And when I want, I'll also be able to stream straight from my device to my speakers without having to route it over the Internet. Sorry, GoOgle, you can't put ads in my music stream or track my listening habits.
Yet another lame me-too product from the folks who brought you Android.
Score: 16 Votes (Like | Disagree)
gotluck Avatar
89 months ago
That's amazing. No, not the tech, the spin. So somehow streaming music from some other site on the continent is supposed to be better than streaming it from a local computer connected at gigabit speeds? Rii-ii-ight...
I'll continue to use AirPlay with the Remote App on my iPhone or iPad controlling my iTunes library locally, and NOT have to worry about asking GoOgle permission to stream music from their servers. Oh, and I'll stream it to all my AirPlay devices plus my computers speakers synchronously, filling my house with music.
And when I want, I'll also be able to stream straight from my device to my speakers without having to route it over the Internet. Sorry, GoOgle, you can't put ads in my music stream or track my listening habits.
Yet another lame me-too product from the folks who brought you Android.
this isnt for "all apple" people..

some people like multiple platforms
Score: 4 Votes (Like | Disagree)
Lord Hamsa Avatar
89 months ago
... the "twist" being the extra bandwidth used so that Google gets a copy of everything you stream so that the data can be mined and sold to advertisers.
Score: 4 Votes (Like | Disagree)
Apple_Robert Avatar
89 months ago
AirPlay is working well for me. I see no need to go Google-eyed over this.
Score: 3 Votes (Like | Disagree)
ThisIsNotMe Avatar
89 months ago
what made you ditch Sonos?....I'm curious.
Sound quality.
Lack of DTS.
Limited to 5.1 DD Surround sound.
No high-deff codec.
An App being a requirement.
Limited to 2.0 support from my 4K media streamer through my 4K TV even though I get 5.1DD from Netflix/Blu-Ray.

It was just a pain, especially if you have guests. Makes a lot more sense to go 'all in' on AirPlay which lets people also throw up photos/videos on TVs.

Really no points in buying a ton a bridges to add to the system for audio.

AirPlay offers an all around better solution that includes photos/video.
Score: 3 Votes (Like | Disagree)
ThisIsNotMe Avatar
89 months ago
This sounds more like Sonos than AirPlay. I have yet to try Sonos but I've heard great things about it for the most part -- especially where the quality of their hardware is concerned. Sure, their hardware is not cheap; but I have a feeling it's one of those things that you get what you pay for.

I went 'all in' with Sonos last year. Multiple TV bars w/ surround and multiple peripheral speakers. Spent a TON of money. All Sonos gear is gone and I am back to Sony w/ Airplay, Marantz, and AppleTV.
Score: 2 Votes (Like | Disagree)

Related Stories

studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
YouTube Picture in Picture Feature

YouTube Premium Subscribers Can Now Use iOS Picture-in-Picture: Here's How

Wednesday August 25, 2021 3:55 am PDT by
Google has rolled out picture-in-picture support as an "experimental" feature for YouTube premium subscribers, allowing them to watch video in a small window when the app is closed. If you're a premium YouTube subscriber looking to try out picture-in-picture, follow these steps: Launch a web browser and sign into your YouTube account at YouTube.com. Navigate to www.youtube.com/new. Scroll...
os x mountain lion macs 16x9 2

Apple Makes OS X Lion and Mountain Lion Free to Download

Wednesday June 30, 2021 12:19 pm PDT by
Apple recently dropped the $19.99 fee for OS X Lion and Mountain Lion, making the older Mac updates free to download, reports Macworld. Apple has kept OS X 10.7 Lion and OS X 10.8 Mountain Lion available for customers who have machines limited to the older software, but until recently, Apple was charging $19.99 to get download codes for the updates. As of last week, these updates no...
tim cook spring loaded event

Gurman: Apple Planning Multiple Events for the Fall, M1X MacBook Pros to be Available by November

Sunday August 15, 2021 12:07 pm PDT by
Apple is planning to hold multiple events this fall, which will collectively include the launch of new iPhones, Apple Watches, updated AirPods, revamped iPad mini, and the redesigned MacBook Pros, according to respected Bloomberg journalist Mark Gurman. In his latest weekly Power On newsletter, Gurman says that much like last year, Apple will hold multiple events this coming fall, with the...
apple screen time screen icons

Persistent Kids Finding Loopholes in Apple's Screen Time Limits

Tuesday October 15, 2019 9:44 am PDT by
Apple is currently engaged in a cat-and-mouse game with persistent kids looking to circumvent Screen Time restrictions, but the company has been receiving some criticism for not moving quickly enough to lock down some of the loopholes, reports The Washington Post. A few of the loopholes and ways for parents to shut them down are documented on the site Protect Young Eyes, while these and...
anker lightning cable mfi

Unwrap a New Apple Device? Stock Up on Extra Certified Lightning Cables for as Little as $6

Monday December 25, 2017 5:45 am PST by
If you unwrapped an Apple product today it likely came with one of the company's first-party Lightning cables, but having an extra on hand is always a good idea, so you can place it in other rooms in your house, in your car, or in a bag when you travel. For that reason, now's a good time to shop for third-party Lightning cables that are cheaper than Apple's own accessory, but still Made For...
personal hotspot 1

Apple Acknowledges Personal Hotspot Issues Affecting Some iOS 13 and iPadOS 13 Users

Saturday March 21, 2020 10:04 am PDT by
In an internal document distributed to Apple Authorized Service Providers this week, obtained by MacRumors, Apple has acknowledged that some iOS 13 or iPadOS 13 users may experience issues with Personal Hotspot. Apple has told Authorized Service Providers to expect customers who are unable to connect to a Personal Hotspot or experience frequent disconnection from one. Customers may also...
macos monterey safari beta 3

macOS Monterey Beta 3: Apple Redesigns Safari Tab Interface Following Complaints

Wednesday July 14, 2021 11:39 am PDT by
In the third developer beta of macOS Monterey, which came out this morning, Apple has overhauled the design of Safari, making the tab bar more similar to the current tab bar in macOS Big Sur. The prior Safari design did away with the dedicated URL and search interface, instead allowing any individual tab to be used for navigation input. Tabs were also all arranged at the top of the display...