Apple has temporarily halted online sales in Russia due to fluctuations in the value of the ruble, reports Bloomberg. The online store will be down until Apple is able to revise its prices in the country.

"Our online store in Russia is currently unavailable while we review pricing," Alan Hely, a spokesman for the Cupertino, California-based company, said today in an e-mailed statement. "We apologize to customers for any inconvenience."

Similarly, an Apple spokesperson told Russian site Lenta.ru that the store was offline due to "extremely sharp" fluctuations of the Russian ruble.

russiaiphoneprices
As of right now, the Apple Online store for Russia is down, displaying Apple's typical "We'll be back" message that is offered when a store is taken offline. It is not clear how long it will take to make the pricing adjustments.

Due to the weak Russian ruble, the iPhone 6 and 6 Plus in Russia were priced much lower than in other European countries. Ahead of the store closure, the 16GB iPhone 6 was priced at 39990 rubles, equivalent to €447 or $558. The 16GB iPhone 6 Plus was priced at 46990 rubles, or €550/$681. In many other European countries, the 16GB iPhone 6 and 6 Plus are priced closer to €700 ($876) and €800 ($999), respectively.

This is the second time in recent weeks that Apple has had to adjust pricing in Russia. Last month, Apple increased the price of the iPhone 6 by 25 percent in the country. The ruble fell as much as 19 percent today to exceed 80 per dollar before rebounding somewhat. The ruble is down roughly 50 percent against the dollar this year.

Top Rated Comments

2457282 Avatar
122 months ago
And Putin officially lost the support of Russian hipsters.

I think he lost that when he jailed the ***** riots. Still, I hope the crash of the rubble helps to wake him up to the reality that this aint the cold war and that he cannot bully us around anymore.

----------

I think he lost that when he jailed the ***** riots. Still, I hope the crash of the rubble helps to wake him up to the reality that this aint the cold war and that he cannot bully us around anymore.

MacRumors censored the name of a russian all female band. LOL
Score: 12 Votes (Like | Disagree)
happydude Avatar
122 months ago
And Putin officially lost the support of Russian hipsters.
Score: 12 Votes (Like | Disagree)
bradl Avatar
122 months ago
I guess I'll be the first here to make the request that this gets moved to PRSI, because this is easily going to go down the road of Putin/Russia vs. the Western World, and the economics of that.

In short, this thread is going to go downhill.

BL.
Score: 10 Votes (Like | Disagree)
Technarchy Avatar
122 months ago
Hey, Putin...

...how's that Ukraine invasion working out for you?
Score: 8 Votes (Like | Disagree)
Glassed Silver Avatar
122 months ago
How quick they react to weak currencies compared to the dollar, but when a currency gets stronger I doubt they feel the need to rush anything.

Glassed Silver:mac
Score: 7 Votes (Like | Disagree)
poppy10 Avatar
122 months ago
This won't just be Apple, many other international retailers will follow suit. The currency has crashed hard, it rarely happens to such a big economy. We might gloat but if Russia goes through another devaluation like in the 90s it could tip the whole world back into recession

But in better news, hey, the Apple store gif is mesmerising. Can you name all 18 languages?

Score: 6 Votes (Like | Disagree)

Popular Stories

iOS 18 Siri Integrated Feature

iOS 18 Will Add These New Features to Your iPhone

Friday April 12, 2024 11:11 am PDT by
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...
top stories 13apr2024

Top Stories: M4 Mac Roadmap Leaked, New iPads in Second Week of May, and More

Saturday April 13, 2024 6:00 am PDT by
Apple's hardware roadmap was in the news this week, with things hopefully firming up for a launch of updated iPad Pro and iPad Air models next month while we look ahead to the other iPad models and a full lineup of M4-based Macs arriving starting later this year. We also heard some fresh rumors about iOS 18, due to be unveiled at WWDC in a couple of months, while we took a look at how things ...
new best buy blue

Best Buy Opens Up Sitewide Sale With Record Low Prices on M3 MacBook Air, iPad, and Much More

Saturday April 13, 2024 7:41 am PDT by
Best Buy this weekend has a big sale on Apple MacBooks and iPads, including new all-time low prices on the M3 MacBook Air, alongside the best prices we've ever seen on MacBook Pro, iPad, and more. Some of these deals require a My Best Buy Plus or My Best Buy Total membership, which start at $49.99/year. In addition to exclusive access to select discounts, you'll get free 2-day shipping, an...
iPhone 16 Camera Lozenge 2 Colors

iPhone 16 Plus Rumored to Come in These 7 Colors

Wednesday April 10, 2024 3:52 am PDT by
Apple's iPhone 16 Plus may come in seven colors that either build upon the existing five colors in the standard iPhone 15 lineup or recast them in a new finish, based on a new rumor out of China. According to the Weibo-based leaker Fixed focus digital, Apple's upcoming larger 6.7-inch iPhone 16 Plus model will come in the following colors, compared to the colors currently available for the...
iGBA Feature

Game Boy Emulator for iPhone Now Available in App Store Following Rule Change [Removed]

Sunday April 14, 2024 8:06 am PDT by
A week after Apple updated its App Review Guidelines to permit retro game console emulators, a Game Boy emulator for the iPhone called iGBA has appeared in the App Store worldwide. The emulator is already one of the top free apps on the App Store charts. It was not entirely clear if Apple would allow emulators to work with all and any games, but iGBA is able to load any Game Boy ROMs that...
apple silicon feature joeblue

Macs to Get AI-Focused M4 Chips Starting in Late 2024

Thursday April 11, 2024 10:10 am PDT by
Apple will begin updating its Mac lineup with M4 chips in late 2024, according to Bloomberg's Mark Gurman. The M4 chip will be focused on improving performance for artificial intelligence capabilities. Last year, Apple introduced the M3, M3 Pro, and M3 Max chips all at once in October, so it's possible we could see the M4 lineup come during the same time frame. Gurman says that the entire...