Apple Temporarily Halts Online Sales in Russia Due to 'Extremely Sharp' Ruble Fluctuations

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Apple has temporarily halted online sales in Russia due to fluctuations in the value of the ruble, reports Bloomberg. The online store will be down until Apple is able to revise its prices in the country.

"Our online store in Russia is currently unavailable while we review pricing," Alan Hely, a spokesman for the Cupertino, California-based company, said today in an e-mailed statement. "We apologize to customers for any inconvenience."

Similarly, an Apple spokesperson told Russian site Lenta.ru that the store was offline due to "extremely sharp" fluctuations of the Russian ruble.

russiaiphoneprices
As of right now, the Apple Online store for Russia is down, displaying Apple's typical "We'll be back" message that is offered when a store is taken offline. It is not clear how long it will take to make the pricing adjustments.

Due to the weak Russian ruble, the iPhone 6 and 6 Plus in Russia were priced much lower than in other European countries. Ahead of the store closure, the 16GB iPhone 6 was priced at 39990 rubles, equivalent to €447 or $558. The 16GB iPhone 6 Plus was priced at 46990 rubles, or €550/$681. In many other European countries, the 16GB iPhone 6 and 6 Plus are priced closer to €700 ($876) and €800 ($999), respectively.

This is the second time in recent weeks that Apple has had to adjust pricing in Russia. Last month, Apple increased the price of the iPhone 6 by 25 percent in the country. The ruble fell as much as 19 percent today to exceed 80 per dollar before rebounding somewhat. The ruble is down roughly 50 percent against the dollar this year.

Top Rated Comments

2457282 Avatar
80 months ago

And Putin officially lost the support of Russian hipsters.


I think he lost that when he jailed the ***** riots. Still, I hope the crash of the rubble helps to wake him up to the reality that this aint the cold war and that he cannot bully us around anymore.

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I think he lost that when he jailed the ***** riots. Still, I hope the crash of the rubble helps to wake him up to the reality that this aint the cold war and that he cannot bully us around anymore.


MacRumors censored the name of a russian all female band. LOL
Score: 12 Votes (Like | Disagree)
happydude Avatar
80 months ago
And Putin officially lost the support of Russian hipsters.
Score: 12 Votes (Like | Disagree)
bradl Avatar
80 months ago
I guess I'll be the first here to make the request that this gets moved to PRSI, because this is easily going to go down the road of Putin/Russia vs. the Western World, and the economics of that.

In short, this thread is going to go downhill.

BL.
Score: 10 Votes (Like | Disagree)
Technarchy Avatar
80 months ago
Hey, Putin...

...how's that Ukraine invasion working out for you?
Score: 8 Votes (Like | Disagree)
Glassed Silver Avatar
80 months ago
How quick they react to weak currencies compared to the dollar, but when a currency gets stronger I doubt they feel the need to rush anything.

Glassed Silver:mac
Score: 7 Votes (Like | Disagree)
poppy10 Avatar
80 months ago
This won't just be Apple, many other international retailers will follow suit. The currency has crashed hard, it rarely happens to such a big economy. We might gloat but if Russia goes through another devaluation like in the 90s it could tip the whole world back into recession

But in better news, hey, the Apple store gif is mesmerising. Can you name all 18 languages?

Score: 6 Votes (Like | Disagree)

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