Apple's Market Capitalization Sets First New Record High in Two Years at Over $660 Billion
Apple's market capitalization reached a record high today, breaking the $660 billion mark to sit in the range of $662-664 billion for much of the day's trading so far. The new high breaks a previous closing record of $658.15 billion set on September 19, 2012 and intraday high of nearly $661 billion reached two days later. Market capitalization measures the market value of a business and is calculated by multiplying the stock price by the number of available shares.

Apple comfortably leads all U.S. companies in market capitalization, with its closest competitors being Microsoft and Exxon, which have market capitalizations of just over $400 billion each. Fourth-place Google falls sits at roughly $370 billion.
While Apple's share price has been routinely setting new records since surpassing its previous September 2012 high in August, it has taken a bit longer for Apple to return to its record market capitalization levels as the company's expanded stock buyback program has reduced the number of outstanding shares.
Apple's stock has surged 17 percent in just the four weeks since Apple's October media event and subsequent earnings announcement where the company announced strong fiscal Q4 2014 earnings fueled by the iPhone 6, iPhone 6 Plus and record Mac sales. The company's share price is up approximately 50 percent over the past twelve months.
Apple last quarter reported $8.5 billion in profit on $42.1 billion in revenue with sales of 39 million iPhones, 12.31 iPads and 5.5 million Mac units. While Mac and iPhone revenue climbed, iPad sales slumped with quarterly revenue dropping 14 percent year over year and 10 percent from the previous quarter. iPad sales are expected to temporarily rebound in the upcoming quarter following the introduction of the new iPad Air 2, with holiday season discounts expected to propel sales of Apple hardware.
Popular Stories
Wednesday September 24, 2025 3:58 pm PDT by
Juli CloverWith the iPhone 15 series, I did an experiment and kept my iPhone's Charge Limit set at 80 percent for an entire year. It provided an interesting look at the impact of charge limits on battery longevity, so I decided to repeat it for the iPhone 16 line.
Since September 2024, my iPhone 16 Pro Max has been limited to an 80 percent charge, with no cheating. As of today, my battery's maximum...
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman.
Apple smart home hub concept based on rumors
This is likely Apple's long-rumored "homeOS" operating system.
In a report last month, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform ...
Apple's annual "Back to School" promotion for students ends soon, so act fast if you want to score free AirPods with the purchase of an eligible new Mac or iPad.
Until Tuesday, September 30, college students and qualifying educational staff in the U.S. can receive free AirPods 4 with Active Noise Cancellation when they purchase an eligible new Mac or iPad from Apple. This is a $179 value.
...
Wednesday September 24, 2025 10:22 am PDT by
Juli CloverThe marks on the iPhone 17 Pro models that people have noticed at Apple retail stores are caused by the chargers that Apple uses, Apple confirmed today.
Apple told 9to5Mac that worn MagSafe charging stands in stores are causing marks on the iPhone 17 Pro and iPhone 17 Pro Max. Apple says that the marks are not scratches, and are instead material transfer from the stand to the phone. The...
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead.
Below, we have recapped some of the early iPhone 18 Pro rumors so far. This story was published previously, and it has been updated to reflect the latest rumors.
Many early rumors prove to be true, but nothing is confirmed yet, and Apple's...
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about.
New Apple Intelligence Languages
Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese.
AirPo...
Digital ID, the iOS 26 feature that lets U.S. passport holders add their passports to the Wallet app, is coming later in 2025, Apple confirmed today.
Apple updated the release timing wording of Digital ID on its iOS 26 features page. "Digital ID will be coming later this year with US passports only," it reads.
Prior to today, the footnote for the feature said "Digital ID will be available ...
The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the next Apple TV, according to rumors.
Likely Features
N1 Chip With Wi-Fi 7
Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...
The website ChargerLAB has tested the iPhone 17 Pro Max's USB-C charging speeds with a variety of Apple's chargers, from 18W to 140W.
The device reached a peak charging speed of around 36W with the following Apple chargers:40W Dynamic Power Adapter with 60W Max
61W USB-C Power Adapter
67W USB-C Power Adapter
70W USB-C Power Adapter
96W USB-C Power Adapter
140W USB-C Power AdapterFor...