AT&T Executive: 'Amazing to See the Volume' as iPhone 6 Debut Tops 5s and 5 Launches
While Apple's launch-day supplies for the iPhone 6 are holding up fairly well so far, the larger iPhone 6 Plus has been sold out as shipping estimates move to 3-4 weeks. Overall, demand appears to be high as many expected, with the new form factor and larger displays serving to entice new and upgrade customers.
AT&T executive Ralph de la Vega addressed the iPhone 6 launch in comments at the the Goldman Sachs Communacopia Conference this morning, citing "amazing" volume with hundreds of thousands of orders taken according to Fierce Wireless.
"It's amazing to see the volume," he said, adding that the "systems are rocking" and "everything is going well." He said demand for the new phones is "better than last year and they're better than the prior year [before that]."
"Every time there is a change in [iPhone] design, there's an uptake," he said. "I think this design is particularly good."
Carriers are battling fiercely for iPhone 6 customers, with many touting trade-in offers to help keep customers on board or attract new ones. Carriers are also pushing hard to convert customers to newer plans that uncouple device and service pricing, financing the device over a period of 12 months or more rather than offering outright subsidies.
Top Rated Comments
I love how mad that makes you :)
I work in sales for a call center. Always cracks me up that people seem to think this is some easy thing. As if Apple just needs to stick more people in a room with a phone line and that's it....
Nothing. They still look like an idiot.
Seriously though I suspect they will use it in speaker mode, making them even more obnoxious to the people around them.