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Before announcing an enterprise partnership with IBM, Apple reportedly had discussions with Hewlett-Packard over a mobile search product nicknamed "Enterprise Siri." Detailed in a report from The Information (via BusinessInsider), "Enterprise Siri" is an HP product designed to allow employees to ask their devices for company-specific information like financial data or product inventory numbers.
According to The Information's report, though Apple held discussions with HP, the latter company has also been in talks with Google's Android unit for the past year over a potential partnership for the "Enterprise Siri" technology, which could lead to something like an enterprise version of Google Now for corporate data.
The idea is for employees to be able to ask their Android device for company information such as financial data or product inventory information in the same way they do routine personal searches for weather, traffic or restaurant locations. Google search doesn't currently offer any such integration with corporate databases and software applications, but it's an area Google has looked at as it tries to chip away at the iPhone's lead among business customers.
Now that Apple has inked a deal with IBM to further its hold on the enterprise market, a deal with HP for a powerful enterprise search product could allow Google to gain ground as well.
While more than 98 percent of Fortune 500 companies already use Apple devices in their businesses, Apple's recent partnership with IBM has the potential to skyrocket Apple's enterprise sales. As part of the deal, IBM will develop more than 100 industry-specific native apps that are built from the ground up for the iPhone and the iPad to draw new customers in industries like retail, healthcare, banking, travel, transportation, and more.
IBM will also offer Apple's iOS devices to its corporate customers and has plans to provide cloud storage, analytics services, and 24/7 assistance to enterprise customers under a new AppleCare plan. IBM's first apps will roll out this fall, with additional apps coming in 2015.
Top Rated Comments
(View all)Apple should replace Siri with Watson.
Or combine them to form Sir Watson!
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Do people actually get value out of Siri? I recall the commercials showing some comical conversational style, and i know it's got like 4 canned jokes, but the only thing of value that it has ever been to me is to set an alarm. 'Wake me up at 7' works about 90% of the time. Nothing else.
I've played with it a couple of times but never found it useful.
Apple, focus! You have a lot of room to improve Siri for the consumer space first.