Bill Campbell Reflects on 17 Years on Apple's Board of Directors - MacRumors
Skip to Content

Bill Campbell Reflects on 17 Years on Apple's Board of Directors

Alongside his resignation from Apple's board of directors after 17 years of service, Intuit chairman Bill Campbell spoke with Fortune about his time with the company, sharing some insights about the company he first became associated with over 30 years ago as a marketing executive.

bill_campbell_celebrating_steve

Bill Campbell at Apple's "Celebrating Steve" event relating the story of Steve Jobs trying out Siri

Among the topics touched on by Campbell was the conflict he faced while serving on Apple's board while also assisting Google's then-CEO Eric Schmidt, a situation not always embraced by longtime friend Steve Jobs.

“Steve would say, ‘If you’re helping them you’re hurting me.’ He would yell at me,” recalls Campbell, whose normal banter typically needs to be sanitized for most publications. “ I’d say, ‘I can’t do HTML, come on. I’m just coaching them on how to run their company better.’” He continued in both roles for years.

Long seen as "Steve's guy" on the Apple board, Campbell also had praise for Tim Cook, who has been officially at the helm of Apple for nearly three years now.

“Apple is an institution now,” he said. “Tim’s done an amazing job of building bench strength within the organization. There’s a whole set of new and smart people who are taking over. You’re watching that company grow up.” [...]

“Tim is a calm, thoughtful guy,” he said. “He studies things and thinks about them, makes a decision, and moves on.”

Highlighting his feelings on Cook, Campbell notes that Cook has thoughtfully offered to make a contribution in Campbell's honor to recognize his service to Apple. That unspecified contribution will involve Campbell's home town in the Pittsburgh, Pennsylvania area.

Popular Stories

Apple TV 4K HomeView HomePod Mini tweaked

New Apple TV 4K, HomeView, and HomePod Mini: 16 Details Just Leaked

Sunday October 11, 2026 12:56 pm PDT by
Just two days before Apple's "Welcome home" experience in New York, Bloomberg's Mark Gurman has leaked several details about the new products set to be unveiled, including an all-new smart home hub, a HomePod mini 2, and a new Apple TV 4K. Here is an all-in-one summary of the details shared by Gurman:Apple's home hub with a touch-enabled display will be named HomeView, seemingly confirming a ...
Apple HomeView lineup feature1

Apple Announces 'HomeView' Smart Home Hub

Tuesday October 13, 2026 6:00 am PDT by
Apple today announced the "HomeView," an all-new kind of smart home hub featuring a 7-inch Liquid Retina display and Siri AI. Apple's senior vice president of Worldwide Marketing Greg Joswiak said: Apple HomeView is designed to be shared by everyone in the home yet feel completely personal to each user. It recognizes your face to shift from a household screen to your own experience,...
Apple TV 4K 4th Generation feature4

New Apple TV 4K Announced With A19 Chip, Updated Siri Remote, More

Tuesday October 13, 2026 6:08 am PDT by
Apple today announced the fourth-generation Apple TV 4K, with key features including an A19 chip, Siri AI support, an updated Siri Remote that has Find My support with Precision Finding, built in far-field microphones, support for surround sound with four HomePods in front and rear pairs, and more. The A19 chip in the new Apple TV 4K delivers up to 50% faster CPU performance and up to twice...

Top Rated Comments

nutmac Avatar
160 months ago
I have been Apple's shareholder for well over 10 years. One thing I always voted against, was keeping Bill Campbell on the board. Intuit has consistently and intentionally produced inferior applications for Mac, starting with perhaps their biggest insult, Quicken for Mac.
Score: 10 Votes (Like | Disagree)
Rogifan Avatar
160 months ago
"Apple is an institution now," he said. "Tim's done an amazing job of building bench strength within the organization. There's a whole set of new and smart people who are taking over. You're watching that company grow up." [...]
I like hearing this. Tim's the guy to lead a grown up Apple. Steve knew that, hence why he recommended the board put Tim in charge.
Score: 10 Votes (Like | Disagree)
IJ Reilly Avatar
160 months ago
Campbell's company sure showed Apple a lot of love. How he remained so close to Steve is a mystery to me.
Score: 7 Votes (Like | Disagree)
160 months ago
I always found it quite ironic how the Intuit chairman was on our board - yet their offerings for Mac OS (classic and X) have always been complete garbage compared to the windows versions.
Score: 3 Votes (Like | Disagree)
69Mustang Avatar
160 months ago
What does he mean by "Apple is an institution now"?

Apple has been an institution for some time, no?

I would say he's pretty spot on. You have to remember Apple's ascendance to the top of the heap is a relatively new occurence. Only a decade ago Apple's net revenue was only $8 billion. 5 years ago it was $36.5 billion. Apple didn't cross that magical $100 billion in net revenue until 2011.

Just an aside: To go from $8 billion in 2004 to $170 billion in 2013 is abso-f'n-lutely Chris Bridges.

I think that's what he meant by "now".
Score: 2 Votes (Like | Disagree)
160 months ago
Quicken

My biggest gripe with Bill Campbell is that for almost a decade now he has allowed Intuit/Quicken for the Mac to languish with problems of incompatibility with OSX (Lion, I believe), iOS, lack of support, lack of improvements and sheer and utter lack of responsiveness.

Quicken was a piece of software that was an early hit with the Mac Community -- nothing else including the Intuit-owned Mint (anybody heard anything about that lately?) has even come close to taking Quicken's place.

Mr. Campbell ought to give the software to Apple and let it get the development it's due. Now that it's APPLE/IBM such an action might be worthy.

It always has bothered me that Campbell's Intuit just ignored the Mac audience that helped building the company and has continued to adapt, improve and support the Windows world.

I, for one, think a not so very good friend has left the building and his exit need not be bemoaned.
Score: 2 Votes (Like | Disagree)
Latest Stories
Apple's HomeView Repair Fees Revealed
Apple's HomeView Repair Fees Revealed
54 minutes ago
Everything Apple Still Has Coming in October
Everything Apple Still Has Coming in October
2 hours ago
Welcome Home: Everything Apple Announced on October 13
Welcome Home: Everything Apple Announced on October 13
3 hours ago
Will the Full-Sized HomePod Get Siri AI? Apple's Website Offers a Clue
Will the Full-Sized HomePod Get Siri AI? Apple's Website Offers a Clue
3 hours ago
Apple Releases Third Public Betas of iOS 27.2 and macOS Golden Gate 27.2
Apple Releases Third Public Betas of iOS 27.2 and macOS Golden Gate 27.2
3 hours ago
iOS 27.2 Adds New Apple Music Icon
iOS 27.2 Adds New Apple Music Icon
4 hours ago
HomePod Mini 2 Works as Default Speaker With Select Macs
HomePod Mini 2 Works as Default Speaker With Select Macs
4 hours ago
Elevation Lab Pulls AirTag Silencer After Stalking Concerns
Elevation Lab Pulls AirTag Silencer After Stalking Concerns
4 hours ago
iOS 27.2 Beta 4 Removes New Health App
iOS 27.2 Beta 4 Removes New Health App
5 hours ago
iPhone Duo Will Have Day-One iOS 27.1 Update
iPhone Duo Will Have Day-One iOS 27.1 Update
6 hours ago
Where to Pre-Order Apple's New HomeView, HomePod Mini 2, and Apple TV 4K
Where to Pre-Order Apple's New HomeView, HomePod Mini 2, and Apple TV 4K
6 hours ago
Apple Releases New AirPods Beta Firmware
Apple Releases New AirPods Beta Firmware
7 hours ago
Apple Seeds Fourth macOS Golden Gate 27.2 Beta to Developers
Apple Seeds Fourth macOS Golden Gate 27.2 Beta to Developers
7 hours ago
Apple Releases Fourth iOS 27.2 Beta
Apple Releases Fourth iOS 27.2 Beta
7 hours ago
Apple Releases Fourth watchOS 27.2 and visionOS 27.2 Betas
Apple Releases Fourth watchOS 27.2 and visionOS 27.2 Betas
7 hours ago
Anker and Jackery Offer Prime Day Encore Discounts on Power Stations
Anker and Jackery Offer Prime Day Encore Discounts on Power Stations
8 hours ago
New Apple TV 4K and Siri Remote Have These 14 New Features
New Apple TV 4K and Siri Remote Have These 14 New Features
8 hours ago
HomeView Runs Third-Party Apps From Your iPhone or iPad
HomeView Runs Third-Party Apps From Your iPhone or iPad
9 hours ago
RIP, homeOS
RIP, homeOS
9 hours ago
New Apple TV 4K Supports Surround Sound via Four HomePods
New Apple TV 4K Supports Surround Sound via Four HomePods
9 hours ago
Apple Says HomePod Mini 2 Won't Support Siri AI Right Away
Apple Says HomePod Mini 2 Won't Support Siri AI Right Away
9 hours ago
HomeView Can Dim to Apple's Lowest-Ever Display Brightness
HomeView Can Dim to Apple's Lowest-Ever Display Brightness
10 hours ago
New Apple TV 4K Adds Far-Field Microphones for Hands-Free Siri
New Apple TV 4K Adds Far-Field Microphones for Hands-Free Siri
10 hours ago
Apple Details HomeView's Audio Hardware
Apple Details HomeView's Audio Hardware
10 hours ago
Apple Shares Videos for HomeView, Apple TV 4K, and HomePod Mini 2
Apple Shares Videos for HomeView, Apple TV 4K, and HomePod Mini 2
10 hours ago
HomeView Comes in Four Colors, but Wall-Mounted Model Gets Just Two
HomeView Comes in Four Colors, but Wall-Mounted Model Gets Just Two
10 hours ago
Older Apple TV 4K Models to Gain Apple Intelligence and Siri AI Support
Older Apple TV 4K Models to Gain Apple Intelligence and Siri AI Support
10 hours ago
HomeView Brings Guided Recipes and Hands-Free Timers to the Kitchen
HomeView Brings Guided Recipes and Hands-Free Timers to the Kitchen
10 hours ago
New Siri Remote is $59 and Compatible With These Apple TV Models
New Siri Remote is $59 and Compatible With These Apple TV Models
11 hours ago
HomeView's Wall Model: Pay More, Get Less Speaker
HomeView's Wall Model: Pay More, Get Less Speaker
11 hours ago