Skip to Content

iOS 7.1 Adoption at 6% 24 Hours After Release

Though it was only released yesterday morning, iOS 7.1 has already been installed on 5.9 percent of iOS devices in North America, according to a new report from analytics firm Chitika. To get its numbers, Chitika measured ad impressions from tens of millions of iOS-based devices in the U.S. and Canada from March 9 to March 11, 2014.

The adoption rates are similar to those of iOS 7.0.6, which offered a critical security fix and was installed on 13.3 percent of iOS devices 48 hours after release and 25 percent of devices after four days.

chitikaios71adoption

As with most minor version updates, iOS 7.1 adoption rates have been less dramatic than those of its major-version counterparts. In the 24 hours following the operating system's public release, iOS 7.1 users generated 5.9% of total North American iOS Web traffic.

iOS 7.1 offers CarPlay support, Touch ID improvements, bug fixes, and several visual tweaks for iOS, including revamped shift and caps locks keys for the keyboard, refined icons for the Phone, FaceTime, and Messages apps, and a redesign for several aspects of the Phone dialer and shutdown screen.

Beyond iOS 7.1, iOS 7 users generated more than 80 percent of all iOS web traffic over the three days Chitika measured, a number that has remained steady since the company's previous February 26 study.

Chitika's overall iOS 7 usage numbers in North America are in line with reports from Apple's App Store support page for developers, which indicates 83 percent of all iOS devices have iOS 7 installed as of March 9, 2014.

Popular Stories

MacBook Neo Feature Pastel 1

First MacBook Neo Benchmarks Are In: Here's How It Compares to the M1 MacBook Air

Thursday March 5, 2026 4:07 pm PST by
Benchmarks for the new MacBook Neo surfaced today, and unsurprisingly, CPU performance is almost identical to the iPhone 16 Pro. The MacBook Neo uses the same 6-core A18 Pro chip that was first introduced in the iPhone 16 Pro, but it has one fewer GPU core. The MacBook Neo earned a single-core score of 3461 and a multi-core score of 8668, along with a Metal score of 31286. Here's how the...
imac video apple feature

Apple Unveils Seven New Products

Friday March 6, 2026 11:48 am PST by
Apple this week unveiled seven products, including an iPhone 17e, an iPad Air with the M4 chip, updated MacBook Air and MacBook Pro models, a new Studio Display, a higher-end Studio Display XDR, and an all-new MacBook Neo that starts at just $599. iPhone 17e features the same overall design as the iPhone 16e, but it gains Apple's A19 chip, MagSafe for magnetic wireless charging and magnetic...
Apple MacBook Pro M4 hero

Apple Planning 'MacBook Ultra' With Touchscreen and Higher Price

Sunday March 8, 2026 8:05 am PDT by
Apple is planning to launch an all-new "MacBook Ultra" model this year, featuring an OLED display, touchscreen, and a higher price point, Bloomberg's Mark Gurman reports. Gurman revealed the information in his latest "Power On" newsletter. While Apple has been widely expected to launch new M6-series MacBook Pro models with OLED displays, touchscreen functionality, and a new, thinner design...

Top Rated Comments

157 months ago
Is the first half of that chart really necessary?
Score: 33 Votes (Like | Disagree)
dumastudetto Avatar
157 months ago
Why is the chart designed to make 5.9% look like a huge number? It's a small number and a 0-100% scale would show that.

6% in 24 hours is a huge number in the contest of mobile OS upgrades. Hell other popular platforms (that pretend to be open) would be happy to see 6% upgrading in 24 months.
Score: 9 Votes (Like | Disagree)
157 months ago
It isn't a "minor update" at all. 7.1 actually makes my iPad 3 usable again! 7.0.x was sooooo sloooowwwwww.
Score: 9 Votes (Like | Disagree)
157 months ago
I find it odd that they don't make it more obvious to non "Apple-obsessive-macrumors-readers". It seems like it takes quite a few days for the badge to come up on the settings app. My parents have no idea what it means and don't update until I do it for them.

I don't find it odd to not want your servers to have a complete meltdown, and Apple is in no race to beat adoption records on a third-party chart.

For those who are antsy like the lot of us here, you just tap software update in settings to invoke the check and get it sooner. Otherwise, I think an OS update rolling out to hundreds of millions of users over the course of a few days works just fine for those who don't read tech blogs.
Score: 8 Votes (Like | Disagree)
157 months ago
What I want to know is how does someone revert from 7.1 to 7.0.6?
Someone doesn't.
Score: 8 Votes (Like | Disagree)
nagromme Avatar
157 months ago
Is the first half of that chart really necessary?
Anti-Apple Headline Service says:

"Rushed iOS Update Another Apple Bomb: a Full Day Before Release, Customers Staying Away in Droves"

5.9% of a couple million or more ios 7 adopters is pretty good for an update with no prior notice.
A 100% scale would distort how massively well these updates get out to users, compared to other platforms. (Which would have made an interesting comparison graph: how quickly did the Android user base reach 6% on the latest version?) 100% wouldn't show anything useful--it would be like showing murder rates--.1% vs. .5% would matter matter, while comparing to a hypothetical 100% of people being murdered would flatten the difference into a meaningless line.

That said, they really only needed a number--not a picture--for this story.
Score: 6 Votes (Like | Disagree)