iOS 7.1 Adoption at 6% 24 Hours After Release - MacRumors
Skip to Content

iOS 7.1 Adoption at 6% 24 Hours After Release

Though it was only released yesterday morning, iOS 7.1 has already been installed on 5.9 percent of iOS devices in North America, according to a new report from analytics firm Chitika. To get its numbers, Chitika measured ad impressions from tens of millions of iOS-based devices in the U.S. and Canada from March 9 to March 11, 2014.

The adoption rates are similar to those of iOS 7.0.6, which offered a critical security fix and was installed on 13.3 percent of iOS devices 48 hours after release and 25 percent of devices after four days.

chitikaios71adoption

As with most minor version updates, iOS 7.1 adoption rates have been less dramatic than those of its major-version counterparts. In the 24 hours following the operating system's public release, iOS 7.1 users generated 5.9% of total North American iOS Web traffic.

iOS 7.1 offers CarPlay support, Touch ID improvements, bug fixes, and several visual tweaks for iOS, including revamped shift and caps locks keys for the keyboard, refined icons for the Phone, FaceTime, and Messages apps, and a redesign for several aspects of the Phone dialer and shutdown screen.

Beyond iOS 7.1, iOS 7 users generated more than 80 percent of all iOS web traffic over the three days Chitika measured, a number that has remained steady since the company's previous February 26 study.

Chitika's overall iOS 7 usage numbers in North America are in line with reports from Apple's App Store support page for developers, which indicates 83 percent of all iOS devices have iOS 7 installed as of March 9, 2014.

Popular Stories

Apple Event Logo

Apple Unveiled Four New Products Today

Tuesday August 25, 2026 8:39 am PDT by
Apple today unveiled a new Mac mini with M6 and M5 Pro chip options, a new Mac Studio with M5 Max and M5 Ultra chip options, a new version of the Polishing Cloth with a lower price, and updated Magic Keyboards for Macs. To learn more about these products, read our coverage below: Apple Announces New Mac Mini With M6 and M5 Pro Chips and More Apple Unveils New Mac Studio With M5 Max and M5...
apple magic keyboard with glyphs 2026 refresh

Apple Quietly Refreshes Magic Keyboards

Tuesday August 25, 2026 7:22 am PDT by
Apple today quietly introduced updated Magic Keyboard models with revised U.S. English key labeling. On the new keyboards, the tab, caps lock, shift, return, and delete keycaps are labeled with glyphs rather than edge text. On the full-size models with a numeric keypad, the change goes further, with the home, page up, page down, end, clear, and enter keys also swapping their text labels for...
iPhone 18 Pro Dark Cherry Feature

iPhone 18 Pro and iPhone Ultra: When Will Apple Event Be Announced?

Monday August 24, 2026 6:45 am PDT by
It is now late August, meaning that Apple's annual iPhone event is just around the corner. Below, we take a look at when the event might be held this year. This September, Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and an all-new foldable iPhone that will reportedly be named the iPhone Ultra. The regular iPhone 18, a lower-end iPhone 18e, and the iPhone Air 2 are not...

Top Rated Comments

163 months ago
Is the first half of that chart really necessary?
Score: 33 Votes (Like | Disagree)
dumastudetto Avatar
163 months ago
Why is the chart designed to make 5.9% look like a huge number? It's a small number and a 0-100% scale would show that.

6% in 24 hours is a huge number in the contest of mobile OS upgrades. Hell other popular platforms (that pretend to be open) would be happy to see 6% upgrading in 24 months.
Score: 9 Votes (Like | Disagree)
163 months ago
It isn't a "minor update" at all. 7.1 actually makes my iPad 3 usable again! 7.0.x was sooooo sloooowwwwww.
Score: 9 Votes (Like | Disagree)
163 months ago
I find it odd that they don't make it more obvious to non "Apple-obsessive-macrumors-readers". It seems like it takes quite a few days for the badge to come up on the settings app. My parents have no idea what it means and don't update until I do it for them.

I don't find it odd to not want your servers to have a complete meltdown, and Apple is in no race to beat adoption records on a third-party chart.

For those who are antsy like the lot of us here, you just tap software update in settings to invoke the check and get it sooner. Otherwise, I think an OS update rolling out to hundreds of millions of users over the course of a few days works just fine for those who don't read tech blogs.
Score: 8 Votes (Like | Disagree)
163 months ago
What I want to know is how does someone revert from 7.1 to 7.0.6?
Someone doesn't.
Score: 8 Votes (Like | Disagree)
nagromme Avatar
163 months ago
Is the first half of that chart really necessary?
Anti-Apple Headline Service says:

"Rushed iOS Update Another Apple Bomb: a Full Day Before Release, Customers Staying Away in Droves"

5.9% of a couple million or more ios 7 adopters is pretty good for an update with no prior notice.
A 100% scale would distort how massively well these updates get out to users, compared to other platforms. (Which would have made an interesting comparison graph: how quickly did the Android user base reach 6% on the latest version?) 100% wouldn't show anything useful--it would be like showing murder rates--.1% vs. .5% would matter matter, while comparing to a hypothetical 100% of people being murdered would flatten the difference into a meaningless line.

That said, they really only needed a number--not a picture--for this story.
Score: 6 Votes (Like | Disagree)