Apple Launching 'iOS In The Car' Next Week With Ferrari, Volvo and Mercedes-Benz
Nearly a year after it was announced, Apple appears ready to introduce launch partners for its "iOS in the Car" initiative, according to a report in the Financial Times. The piece claims Volvo, Mercedes-Benz and Ferrari -- where Apple Senior Vice President Eddy Cue is a board member -- will be Apple's initial partners.
Though it does not mention iOS in the Car by name, the article claims drivers will be able to use Apple Maps for navigation on the car's in-dash screen, as well as watch movies, listen to music, make calls and send text messages through the system with full Siri integration.
The FT says the announcement will be made at the Geneva Motor Show next week, one of the premier motor shows on the calendar.
![iosinthecar.png iOS In The Car](https://images.macrumors.com/t/9u8-ANEMfthgz0Jrd9IyD_55jkU=/400x0/article-new/2014/02/iosinthecar.png?lossy)
The technology group will next week launch its first in-car operating system with Ferrari, Mercedes-Benz and Volvo as it attempts to take the lead in a fierce race to dominate tomorrow’s smart cars.
[...]
The deal marks the first time that Apple is embedding its software in devices other than its own branded products. The choice of the Ferrari, Volvo and Mercedes-Benz is seen to be in keeping with the US tech group’s high-end phones.
Apple executives have said in the past that iOS in the Car is "very important" to the company and is an essential "part of the ecosystem". At it's WWDC keynote last year, Apple claimed it was working with a number of partners including Honda, Nissan, Chevrolet, Hyundai, and more, in addition to Ferrari, Volvo and Mercedes. It was reported earlier this year that iOS in the Car had been plagued by organizational issues but, if the FT report is accurate, it would appear the project is quickly moving towards a public launch.
Popular Stories
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple’s iCloud Private Relay service is down for some users, according to Apple’s System Status page. Apple says that the iCloud Private Relay service may be slow or unavailable. The outage started at 2:34 p.m. Eastern Time, but it does not appear to be affecting all iCloud users. Some impacted users are unable to browse the web without turning iCloud Private Relay off, while others are...
Apple is planning to release at least one iPhone 17 model next year with mechanical aperture, according to a report published today by The Information. The mechanical system would allow users to adjust the size of the iPhone 17's aperture, which refers to the opening of the camera lens through which light enters. All existing iPhone camera lenses have fixed apertures, but some Android...