Seven Years Ago Today, Steve Jobs Introduced the iPhone

Today marks the seventh anniversary of the introduction of the iPhone, a presentation that took place as part of the keynote of Macworld Expo 2007 in San Francisco. While the device would not launch until over six months later, that presentation offered the public the first glimpse of what Steve Jobs introduced as three devices in one: a touchscreen iPod, a phone, and an Internet communicator.

Today, we're introducing three revolutionary products. The first one is a widescreen iPod with touch controls. The second is a revolutionary mobile phone. And the third is a breakthrough Internet communications device. So, three things: a widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough Internet communications device. An iPod, a phone, and an Internet communicator. An iPod, a phone...are you getting it? These are not three separate devices. This is one device. And we are calling it iPhone. Today, Apple is going to reinvent the phone.


Late last year, former Apple engineer Andy Grignon, who was in charge of the radios on the original iPhone, gave behind-the-scenes look at how Apple patched together demos for the introduction, with Steve Jobs showing off developmental devices full of buggy software and hardware issues. The iPhone team knew that everything had to go just right for the live iPhone demos to succeed, and they did, turning the smartphone industry on its head even as Apple continue to scramble to finish work on the iPhone.

Apple had actually been interested first in developing a tablet known as "Safari Pad", but as noted by a number of sources including Steve Jobs himself, the company shifted gears once it became clear how revolutionary the multi-touch interface developed for the tablet could be for a smartphone. Apple's tablet wouldn't surface until the launch of the iPad in 2010, three years after the introduction of the iPhone.

Seven years after the famous Macworld 2007 keynote, the iPhone has seen significant enhancements in every area, but the original iPhone remains recognizable as Apple has maintained the overall look of a sleek design with a larger touchscreen and a single round home button on the face of the device.

Top Rated Comments

osx11 Avatar
132 months ago
Steve Jobs at his finest.
Score: 62 Votes (Like | Disagree)
pk7 Avatar
132 months ago
Still brings me the same excitement to watch it as it did seven years ago.

Whether people like to admit it or not, iPhone truly changed mobile phones forever.
Score: 59 Votes (Like | Disagree)
impulse462 Avatar
132 months ago
One of the best presentations ever.
Score: 56 Votes (Like | Disagree)
BruiserB Avatar
132 months ago
Nice attention to detail, MR! Posting the story at 9:41 am PST! :-)
Score: 47 Votes (Like | Disagree)
MacFather Avatar
132 months ago
Deleted.
Score: 41 Votes (Like | Disagree)
Jschultz Avatar
132 months ago
I still watch this keynote from time to time. What really gets me is the looks on the faces of people in the audience. What you're seeing is MIND = BLOWN.
Score: 30 Votes (Like | Disagree)

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