T-Mobile USA Sells Roughly 540,000 iPhones in Q3 2013 Amid iPhone 5s Launch Shortages

by

tmobile_logo T-Mobile revealed today in its Q3 2013 results that it sold a total of 5.6 million smartphones in the quarter, including 3.6 million under its own brand. As noted by AllThingsD, T-Mobile Chief Marketing Officer Mike Sievert indicated that the iPhone represented 15% of that latter number, putting iPhone sales for the quarter at just 540,000.

T-Mobile noted during its earnings conference call that it felt the iPhone sales percentage could have been better if it had had better supplies of the iPhone 5s at its launch in the waning days of the quarter. Many customers undoubtedly held off from purchasing iPhones for much of the quarter in anticipation of the new models, but T-Mobile was unable to make up for that slack following the launch due to very tight supplies.

On September 20, 2013, T-Mobile started selling the iPhone 5s and 5c with very attractive introductory prices of $99 down and $0 down, respectively. Total smartphone sales, including sales to branded prepaid customers, were a record 5.6 million units in the third quarter of 2013, equivalent to 88% of total units sold, up from 86% in the second quarter of 2013.

Overall, T-Mobile announced the addition of over one million new customers to its network and service revenue growth of 8% year-over-year.

Earlier this year, T-Mobile became the last major U.S. cellular carrier to begin selling the iPhone and has attempted to differentiate itself from other cellular networks with new 'customer-friendly' rate plans that involve no annual contract. Earlier this week, T-Mobile CEO John Legere assured that all iPad customers on the carrier would receive 200 MB of free monthly data with "no exceptions", although customers must either have phone service through T-Mobile or sign up for at least a $20/month 500 MB tablet data plan if they wish to take advantage of the carrier's interest-free financing on iPad purchases.

Top Rated Comments

johnparjr Avatar
94 months ago
Go T-Mobile:D
Score: 3 Votes (Like | Disagree)
alia Avatar
94 months ago
I think there were a lot of people like me who bought the phone from Apple and activated it on T-Mobile. They aren't known for their great stock capabilities and weren't even offering the model I wanted. They make more money on the service plans than the phones anyway, so I don't really see sales numbers as the issue. I think the issue is activations.
Score: 2 Votes (Like | Disagree)
CEmajr Avatar
94 months ago
Two consecutive quarters of over 1 million customers growth. What Tmobile is doing is clearly working now. They added more customers this quarter than all 3 other carriers combined.

For those wondering why only 500,000 iPhones, you have to remember that at Tmobile stores supplies of the 5S were severely constrained. In fact most stores still don't have them in stock. Also for a good chunk of the quarter Tmobile was selling all of their phones for $0 while the iPhone 5 was excluded (per Apple's request), so a lot of their customers went for Androids. Plus in Apple stores those who want an iPhone for Tmobile have to pay full retail upfront because Apple doesn't handle the financing like TMO does in their stores.

Hopefully they continue to take customers from the big 2 and maybe force them to change some of their policies. Also hopefully they can find a way to acquire some low band spectrum to increase their rural high speed data coverage.

As of right now I'm loving my unlimited LTE iPhone 5S on Tmo.
Score: 1 Votes (Like | Disagree)
dampfnudel Avatar
94 months ago
I think the reason T-Mobile is not selling more iPhones is the screen size. Many T-Mobile subscribers have gotten used to larger screens so current iPhones are seen as a downgrade to them. Just wait until the iPhone 6 with a larger screen is released. T-Mobile's iPhone sales will explode.
Score: 1 Votes (Like | Disagree)

Top Stories

Top Stories 44 Feature

Top Stories: 'Thinner and Lighter' MacBook Air, Smaller iPhone 13 Notch, iOS 14.4 Incoming

Saturday January 23, 2021 6:00 am PST by
We continued to hear a lot more about Apple's plans for its Mac lineup this week, including word of a high-end redesigned MacBook Air and the return of an SD card slot as part of the upcoming MacBook Pro redesign. It also sounds like Apple has been working on Face ID for Mac, but it won't be appearing in a redesigned iMac this year as originally planned. This week also saw rumors about the...
magsafecasedangle

Apple Elaborates on Potential for iPhone 12 and MagSafe Accessories to Interfere With Implantable Medical Devices

Saturday January 23, 2021 2:42 pm PST by
Since the launch of iPhone 12 models in October, Apple has acknowledged that the devices may cause electromagnetic interference with medical devices like pacemakers and defibrillators, but the company has now shared additional information. Apple added the following paragraph to a related support document today:Medical devices such as implanted pacemakers and defibrillators might contain...
Flat MacBook Air Feature

Bloomberg: Apple Working on 'Thinner and Lighter' High-End MacBook Air With MagSafe, Could Launch in Second Half of 2021

Friday January 22, 2021 3:34 am PST by
Apple is working on a "thinner and lighter" version of the MacBook Air that the company plans to release during the second half of this year at the earliest or in 2022, according to a new report by well-connected Bloomberg journalist Mark Gurman. It will include Apple's MagSafe charging technology and a next-generation version of the company's in-house Mac processors. Apple has discussed...
2021 mbp sd slot feature2

Bloomberg: Next MacBook Pro to Feature SD Card Reader

Friday January 22, 2021 7:50 am PST by
Last week, reputable analyst Ming-Chi Kuo outlined his expectations for new 14-inch and 16-inch MacBook Pro models later this year, including the return of the MagSafe charging connector, the removal of the Touch Bar, a new flat-edged design, and the return of more ports built into the notebooks for expanded connectivity. A concept of a modern MacBook Pro with an SD card reader Kuo did not...
airpods galaxy buds comparison

Samsung Galaxy Buds Pro vs. Apple AirPods Pro

Friday January 22, 2021 2:34 pm PST by
Samsung in January unveiled new flagship Galaxy S21 smartphones and alongside the new phones, introduced the $200 Galaxy Buds Pro, which are priced at $199 and offer Active Noise Cancellation. Subscribe to the MacRumors YouTube channel for more videos. These new Galaxy Buds Pro are clearly designed to compete with Apple's AirPods Pro, so we thought we'd compare the two sets of earbuds in our...
maxresdefault

Microsoft Touts Surface Pro 7 as 'The Better Choice' Over MacBook Pro in New Ad

Saturday January 23, 2021 11:02 am PST by
Microsoft yesterday shared a new ad on YouTube titled "Microsoft Surface Pro 7: The Better Choice," in which the company compares its tablet computer to Apple's 13-inch M1 MacBook Pro, as spotted by MSPoweruser. The ad highlights the Surface Pro 7's touchscreen and included stylus as opposed to only a "little bar" (the Touch Bar) on the MacBook Pro. Other advantages of the Surface Pro 7...
iOS 15 icon mock banner

iOS 15 Rumored to Drop Support for iPhone 6s and 2016 iPhone SE

Thursday January 21, 2021 11:58 am PST by
Apple's upcoming iOS 15 operating system, which we expect to see unveiled in June, is rumored to be dropping support for a few of Apple's older iPhones. According to French site iPhoneSoft, iOS 15 will not be able to be installed on the iPhone 6s, the iPhone 6s Plus, or the 2016 iPhone SE, all of which have an A9 chip. The iPhone 6s and 6s Plus were introduced in 2015 and are now more...
maxresdefault

Video Demos macOS Catalina Running on iPad Pro via x86 Emulation

Thursday January 21, 2021 11:36 am PST by
A video demonstrating macOS Catalina running on a current 2020 iPad Pro has been shared on YouTube, giving us a look at an interesting hack that has a Mac OS up and working on one of Apple's iPads. There's limited information about how the process of getting macOS Catalina on an iPad Pro works, but it uses x86 emulation and was done through the UTM software that allows virtual machines to...
iPhone 13 Notch Feature

iPhone 13 Rumored to Feature Smaller Notch, Pro Model Cameras to Use Larger Image Sensor

Thursday January 21, 2021 1:38 am PST by
Apple's iPhone 13 series will feature a redesigned Face ID system that will allow for a smaller notch at the top of the screen, according to a new report today. The rumor comes via hit-and-miss Taiwanese industry publication DigiTimes, whose supply chain sources also claim that the ultra wide-angle lens in Apple's next-generation iPhones is due for an upgrade. The next-generation iPhones'...
iOS 14

Apple Seeds iOS 14.4 and iPadOS 14.4 Release Candidate to Developers and Public Beta Testers

Thursday January 21, 2021 10:14 am PST by
Apple today seeded the RC version of upcoming iOS 14.4 and iPadOS 14.4 updates to developers for testing purposes, with the new betas coming a week after Apple released the second betas. iOS 14.4 and iPadOS 14.4 can be downloaded through the Apple Developer Center or over the air after the proper profile has been installed on an iPhone or iPad. Paired with the HomePod 14.4 beta that is...