T-Mobile USA Sells Roughly 540,000 iPhones in Q3 2013 Amid iPhone 5s Launch Shortages

by

tmobile_logo T-Mobile revealed today in its Q3 2013 results that it sold a total of 5.6 million smartphones in the quarter, including 3.6 million under its own brand. As noted by AllThingsD, T-Mobile Chief Marketing Officer Mike Sievert indicated that the iPhone represented 15% of that latter number, putting iPhone sales for the quarter at just 540,000.

T-Mobile noted during its earnings conference call that it felt the iPhone sales percentage could have been better if it had had better supplies of the iPhone 5s at its launch in the waning days of the quarter. Many customers undoubtedly held off from purchasing iPhones for much of the quarter in anticipation of the new models, but T-Mobile was unable to make up for that slack following the launch due to very tight supplies.

On September 20, 2013, T-Mobile started selling the iPhone 5s and 5c with very attractive introductory prices of $99 down and $0 down, respectively. Total smartphone sales, including sales to branded prepaid customers, were a record 5.6 million units in the third quarter of 2013, equivalent to 88% of total units sold, up from 86% in the second quarter of 2013.

Overall, T-Mobile announced the addition of over one million new customers to its network and service revenue growth of 8% year-over-year.

Earlier this year, T-Mobile became the last major U.S. cellular carrier to begin selling the iPhone and has attempted to differentiate itself from other cellular networks with new 'customer-friendly' rate plans that involve no annual contract. Earlier this week, T-Mobile CEO John Legere assured that all iPad customers on the carrier would receive 200 MB of free monthly data with "no exceptions", although customers must either have phone service through T-Mobile or sign up for at least a $20/month 500 MB tablet data plan if they wish to take advantage of the carrier's interest-free financing on iPad purchases.

Top Rated Comments

(View all)
Avatar
91 months ago
Go T-Mobile:D
Score: 3 Votes (Like | Disagree)
Avatar
91 months ago
I think there were a lot of people like me who bought the phone from Apple and activated it on T-Mobile. They aren't known for their great stock capabilities and weren't even offering the model I wanted. They make more money on the service plans than the phones anyway, so I don't really see sales numbers as the issue. I think the issue is activations.
Score: 2 Votes (Like | Disagree)
Avatar
91 months ago
Two consecutive quarters of over 1 million customers growth. What Tmobile is doing is clearly working now. They added more customers this quarter than all 3 other carriers combined.

For those wondering why only 500,000 iPhones, you have to remember that at Tmobile stores supplies of the 5S were severely constrained. In fact most stores still don't have them in stock. Also for a good chunk of the quarter Tmobile was selling all of their phones for $0 while the iPhone 5 was excluded (per Apple's request), so a lot of their customers went for Androids. Plus in Apple stores those who want an iPhone for Tmobile have to pay full retail upfront because Apple doesn't handle the financing like TMO does in their stores.

Hopefully they continue to take customers from the big 2 and maybe force them to change some of their policies. Also hopefully they can find a way to acquire some low band spectrum to increase their rural high speed data coverage.

As of right now I'm loving my unlimited LTE iPhone 5S on Tmo.
Score: 1 Votes (Like | Disagree)
Avatar
91 months ago
I think the reason T-Mobile is not selling more iPhones is the screen size. Many T-Mobile subscribers have gotten used to larger screens so current iPhones are seen as a downgrade to them. Just wait until the iPhone 6 with a larger screen is released. T-Mobile's iPhone sales will explode.
Score: 1 Votes (Like | Disagree)

Top Stories

iPhone 12 Pro in Graphite and iPhone 12 in Blue Shown Off in Unboxing Videos

Monday October 19, 2020 8:20 am PDT by
While the iPhone 12 Pro does not launch until Friday, we now have an early unboxing video of the device courtesy of Twitter account DuanRui, providing a closer look at the shiny new flat-edge design and sleek Graphite color option. Ben Geskin re-uploaded the unboxing video to YouTube, which we've embedded below: Geskin has also uploaded an unboxing video of the iPhone 12 in Blue: ...

Kuo: iPhone 12 Pro Demand Higher Than Expected

Sunday October 18, 2020 10:39 pm PDT by
TF International Securities analyst Ming-Chi Kuo released a research note this morning detailing what he's seen with the volume of iPhone 12 and iPhone 12 Pro pre-orders in the first weekend of sales. Kuo had previously indicated that Apple's estimated shipment allocations for the new iPhone models placed the iPhone 12 at the top with 40-45% of inventory allocation (up from 15-20%). However, ...

New Photos Offer Better Look at iPhone 12 Color Options

Tuesday October 20, 2020 2:34 am PDT by
As we wait for the iPhone 12 review embargo to lift later today, more pictures are circulating of the devices in real-world lighting conditions, providing a better look at the different colors available. Leaker DuanRui has shared images on Twitter of the iPhone 12 in white, black, blue, green, and (PRODUCT)RED. The black and white colors are similar to the iPhone 11 colors, but the other...

Hands-On With Apple's MagSafe Charger for iPhone 12

Monday October 19, 2020 11:54 am PDT by
Alongside the new iPhone 12 models, Apple introduced a MagSafe charger that attaches to the back of the iPhones using magnets embedded both in the charger and in the iPhone. It allows for speedier charging and paves the way for a portless iPhone in the future. MagSafe chargers are shipping out and are in some Apple retail locations now, and we picked one up to check it out. Subscribe to the ...

Some Apple Watch SE Owners Experiencing Issues With Overheating [Updated]

Monday October 19, 2020 11:38 am PDT by
There may be an issue with the new Apple Watch SE, which some users have found is overheating after a few hours of usage. Several Apple Watch SE owners in South Korea have run into problems, as noted in a Reddit post chronicling the complaints. There have been six reports from Apple Watch SE owners in South Korea who have had their Apple Watches get hot and malfunction, with a yellow spot...

Apple's New MagSafe Charger and Cases Begin Arriving to Customers

Saturday October 17, 2020 10:10 am PDT by
Apple's new MagSafe charger and cases have begun arriving to some customers earlier than expected, and images of the accessories have started to surface on Twitter. The photos provide a first look at the products in real-world use. As of writing, some MagSafe cases are also available for pickup at select Apple Stores in countries like the United States, Canada, and Germany. Filip...

Apple Releases iPadOS and iOS 14.1 With Multiple Bug Fixes Ahead of iPhone 12 Launch

Tuesday October 20, 2020 10:06 am PDT by
Apple today released iOS and iPadOS 14.1, the first major updates to the iOS and iPadOS 14 operating system updates that were released in September. iOS and iPadOS 14.1 come a week after Apple released the golden master versions of the updates to developers. The iOS 14.1 update can be downloaded for free and it is available on all eligible devices over-the-air in the Settings app. To access...

Watch: iPhone 12 and iPhone 12 Pro Unboxing Videos and First Impressions

Tuesday October 20, 2020 6:05 am PDT by
Apple's embargo has lifted for iPhone 12 and iPhone 12 Pro reviews. In addition to our detailed review roundups for each device, we've rounded up over a dozen unboxing videos and first impressions below. iPhone 12 in Blue on left and iPhone 12 Pro in Pacific Blue on right via Engadget Key new features of the iPhone 12 and iPhone 12 Pro include a flat-edge design, 5G support, a much faster A14 ...

Apple Plans to Enable 5G in Dual SIM Mode With Software Update Later This Year

Monday October 19, 2020 9:20 am PDT by
iPhone XS models and newer feature both a physical SIM slot and a digital eSIM, allowing for a feature known as dual SIM, dual standby. This means you can have two lines of service on one iPhone, which is useful for purchasing data-only plans while traveling abroad or having personal and business lines on a single iPhone. 5G will not be available in Dual SIM mode on the iPhone 12 and iPhone...

Brazilian Certifications Suggest iPhone 12 Mini Features 2,227mAh Battery and iPhone 12 Has 2,815mAh Battery

Friday October 16, 2020 1:08 pm PDT by
Apple's iPhone mini has the shortest battery life out of all the iPhones in the iPhone 12 lineup due to its small size, but Apple has not provided public information about the battery's capacity. A regulatory filing from Brazil, however, suggests the iPhone 12 mini has a battery capacity of 2,227mAh. The same regulatory information says the iPhone 12 features a 2,815mAh battery, which is...