Alongside the new iPad Air and Retina iPad mini, Apple debuted new Smart Covers and Cases for the devices. Like existing products, the Smart Covers product the device display while Smart Cases wrap around the entire device.

The polyurethane Smart Covers will retail for $39 for both the iPad mini and the iPad Air, and the iPad mini version will fit both the first and second-generation tablets, which means existing iPad mini Smart Covers will fit the second-generation Retina devices. The covers will come in yellow, blue, green, black, pink, and Product (RED).

smartcover
Apple’s new Smart Cases feature a dark leather exterior and a microfiber interior and will be available in 6 colors: brown, beige, black, blue, red, and yellow, much like the iPhone 5s. Smart Cases will retail for $79 for the iPad Air and $69 for the iPad mini.

smartcase
Both the new Smart Cases and the new Smart Covers will be available for order on November 1 from Apple’s Online Store. Apple's iPad Air will also launch on November 1, while the Retina iPad mini is expected later in November.

Top Rated Comments

nagromme Avatar
121 months ago
The Air cover has inherited all three things I was hoping from the Mini version:

- Pure, primary red color (good cause, no less)

- Soft hinge instead of scratchy metal mechanism

- Simple tri-fold resulting in larger, more stable standing footprint

I'm off the fence: this time I'll get the Smart Cover. Red and black! (Errr, space gray.)

(No interest in the Smart Case: what I like about the Cover is how easily I can leave it off 3/4 of the time!)
Score: 2 Votes (Like | Disagree)
ejisfun Avatar
121 months ago
how are these any different from the one i have now?

They fit the new iPad?
Score: 2 Votes (Like | Disagree)
theSeb Avatar
121 months ago
Does everyone else get lines down their screen where there's a gap in the panels? It seems like Apple makes great products, but not so great cases for them.

That is from dust. You need to clean the screen.

As for the topic... I am disappointed to not see a Surface-like touch type cover.
Score: 2 Votes (Like | Disagree)
Sy7ygy Avatar
121 months ago
Why can't I get the leather smart cover anymore? Maybe I don't want a smart case. Actually I don't. Leather Smart cover or nothing at all.

Agreed; the best combo for me is a Smart Cover + a slip case for all round protection.

The amount of crap that gathers on the rear with ANY 'Cases' totally puts me off.
Score: 1 Votes (Like | Disagree)
Battlefield 2 Avatar
121 months ago
Why can't I get the leather smart cover anymore? Maybe I don't want a smart case. Actually I don't. Leather Smart cover or nothing at all.
Score: 1 Votes (Like | Disagree)
paul4339 Avatar
121 months ago
... too complicated, they have 4 ipads on 3 form factors (mini/rmini, ipad2, ipad air), now they have to keep 3 different types of covers in stock.
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 16

iOS 16.3 Now Available for Your iPhone With These 4 New Features

Friday February 3, 2023 1:13 pm PST by
Apple released iOS 16.3 in late January following nearly six weeks of beta testing. The software update is available for the iPhone 8 and newer, and while it is a relatively minor update, it still includes a handful of new features, changes, and bug fixes. Below, we've recapped new features in iOS 16.3, including support for physical security keys as a two-factor authentication option for...
ipad air purple

Deals: M1 iPad Air Hits Record-Low Prices at TigerDirect, Starting at $313.99 (48% Off)

Saturday February 4, 2023 10:05 am PST by
Online retailer TigerDirect has slashed pricing on the M1 iPad Air in several colors, offering the base 64GB configuration for just $313.99 in Purple and Pink. Note: MacRumors is an affiliate partner with TigerDirect. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. That's a savings of 48% compared to Apple's normal $599.00...
Apple Silicon Teal Feature

The Next Big Apple Silicon Device May Not Be a Mac or iPad

Wednesday February 1, 2023 3:57 am PST by
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports. The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
iPhone 14 Pro Purple Side Perspective Feature Purple

Gurman: Apple Considering New High-End iPhone Alongside Pro and Pro Max

Sunday February 5, 2023 6:07 am PST by
Apple has discussed selling a new top-of-the-line iPhone alongside the Pro and Pro Max models in 2024 at the earliest, according to Bloomberg's Mark Gurman. Based on this timeframe, the device would be part of the iPhone 16 lineup or later. In a September 2022 edition of his weekly "Power On" newsletter, Gurman said there was "potential" for an iPhone 15 Ultra to replace the iPhone 15 Pro...
HomePod 2 White and Midnight Feature Purple Blue

Apple Explains Why HomePod Was Released Again, Wi-Fi 4 Limitation, and More

Thursday February 2, 2023 7:57 am PST by
Apple's VP of hardware engineering Matthew Costello and product marketing employee Alice Chan recently spoke with Men's Journal and TechCrunch about the new second-generation HomePod in wide-ranging interviews about the smart speaker. Apple discontinued the original full-size HomePod in March 2021 after multiple reports indicated that sales of the speaker were lackluster, but Chan told Men's ...
webkit vs chromium feature

Google Working on Browser for iOS That Would Break Apple's App Store Rules

Saturday February 4, 2023 1:30 am PST by
Google's Chromium developers are working on an experimental web browser for iOS that would break Apple's browser engine restrictions, The Register reports. The experimental browser, which is being actively pursued by developers, uses Google's Blink engine. Yet if Google attempted to release it on the App Store, it would not pass Apple's App Review process. Apple's App Store rules dictate...
iOS 16

Apple Preparing iOS 16.3.1 Update for iPhone as Wait for iOS 16.4 Beta Continues

Thursday February 2, 2023 6:41 am PST by
Apple appears to be preparing an iOS 16.3.1 update for the iPhone, based on evidence of the software in our website's analytics logs this week. It's unclear when the update will be released, but it will likely be available at some point in February. The same logs have accurately foreshadowed the release of several previous updates, including iOS 16.0.3 and iOS 16.1.1 most recently, so they...
maxresdefault

Hands-On With Apple's Second-Generation HomePod

Friday February 3, 2023 1:28 pm PST by
Today is the official launch day for the second-generation HomePod that was introduced in January, and we picked one up to compare it to the original HomePod that Apple discontinued in 2021. Subscribe to the MacRumors YouTube channel for more videos. Design wise, the second-generation HomePod looks a lot like the first-generation model, featuring the same rounded design and acoustic mesh...