Apple Cites 'Incredible' Demand for New iPhones Amid iPhone 5s Sellouts - MacRumors
Skip to Content

Apple Cites 'Incredible' Demand for New iPhones Amid iPhone 5s Sellouts

With the iPhone 5s and iPhone 5c having now officially launched in nearly all of Apple's first-wave locations, Apple has issued a brief statement citing "incredible" demand for the new devices and acknowledging shortages of iPhone 5s models, reports AllThingsD.

“Demand for the new iPhones has been incredible and we are currently sold out or have limited supply of certain iPhone 5s models in some stores,” an Apple representative told AllThingsD.

introducing_iphone_5s_5c
Shipping estimates for online orders of the iPhone 5s opened at 7-10 business days in many countries, and while the device launched with 1-3 business day shipping in the United States, estimates quickly slipped to a minimum of 7-10 business days and even "October" in the case of the gold models.

In-store stock has also been very tight, with third-party retailers and even some Apple retail stores having little or no stock of gold and silver iPhone 5s models. In-store stocks of iPhone 5c models appear to be much more plentiful amid lower demand driven by excitement for Apple's higher-end iPhone 5s with early adopters and the availability of pre-orders for the iPhone 5c.

Related Forum: iPhone

Popular Stories

apple pro tell logo

Apple Launching Five New Products This Friday

Monday November 2, 2026 1:22 am PST by
Apple is releasing five new products this Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models. The following new products will be available from Friday: iPad mini with OLED display and A20 Pro chip iMac with M6 chip 14-inch MacBook Pro with M6 chip 14-inch MacBook Pro with OLED touchscreen 16-inch MacBook Pro with OLED...
Apple Logo Gradient 16x9 1

Apple Isn't Done With 2026: Here's What's Still Coming

Monday November 2, 2026 7:27 am PST by
Apple's busiest season isn't over yet. Far from it. With two hardware launch dates still to come in November, plus software updates and new smart home accessories running into December, there's more on the way from Apple before the end of 2026, so be sure to stick around. Below, we've rounded up what's still coming, along with one date in particular that's worth watching if you're a holiday...
iPad Pro 2024 vs Air 2024 Feature

Three New iPads Rumored to Launch in First Half of 2027

Sunday November 1, 2026 7:27 am PST by
After announcing a new iPad mini with an OLED display earlier this month, Apple plans to release new iPad Air, iPad Pro, and entry-level iPad models in the first half of 2027, according to the latest word from Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said the next iPad Air will also feature an OLED display, while he expects the next iPad Pro to be equipped with a...

Top Rated Comments

171 months ago
Apple marketing does it again, to much stock means you're not planning to your customer.

Not having enough stock makes "incredible demand" headlines, drumming up excitement for more sales.
Score: 52 Votes (Like | Disagree)
171 months ago
Of course it´s "incredible". If there´s a shortage of 5s devices, what would you expect them to say otherwise.
Score: 46 Votes (Like | Disagree)
171 months ago
Oh wait, "Apple is doomed"...said, an "analyst".

:apple:
Score: 24 Votes (Like | Disagree)
sofila Avatar
171 months ago
I'm not telling it's not true, but I won't believe any "incredible" from Apple anymore. Abused word from them
Score: 22 Votes (Like | Disagree)
171 months ago
They want to pull the finger out and actually start having supplies of the stuff.
This "incredible demand" is getting old.

Of course there will be "incredible demand" if you only have two dozen of the things to sell in every shop.
Score: 21 Votes (Like | Disagree)
171 months ago
Apple marketing does it again, to much stock means you're not planning to your customer.

Not having enough stock makes "incredible demand" headlines, drumming up excitement for more sales.

But they end up selling millions of units. Did you ever think that high demand means, you know, high demand? With all those long lines at the stores, do you think it's all just marketing spin?
Score: 14 Votes (Like | Disagree)
Latest Stories
How 'Resident Evil' Director Zach Cregger Uses His iPhone to Make Movies
How 'Resident Evil' Director Zach Cregger Uses His iPhone to Make Movies
29 minutes ago
HomePod Mini 2's Amount of RAM Confirmed
HomePod Mini 2's Amount of RAM Confirmed
49 minutes ago
Apple TV's '12 Days of Snoopy' Special Arrives November 13
Apple TV's '12 Days of Snoopy' Special Arrives November 13
1 hour ago
Apple is Putting Employees on an AI Budget
Apple is Putting Employees on an AI Budget
2 hours ago
Apple Releases Xcode 27.3 Beta With Three New Features
Apple Releases Xcode 27.3 Beta With Three New Features
3 hours ago
Apple Will Check Public iCloud Links for Harmful Content Starting in iOS 27.3
Apple Will Check Public iCloud Links for Harmful Content Starting in iOS 27.3
3 hours ago
macOS 27.3 Brings Live Activities to Macs Without Dynamic Island
macOS 27.3 Brings Live Activities to Macs Without Dynamic Island
5 hours ago
Apple TV Reportedly Planning 'Silo' Spinoff
Apple TV Reportedly Planning 'Silo' Spinoff
6 hours ago
Is It Worth Buying a Titanium Apple Watch?
Is It Worth Buying a Titanium Apple Watch?
6 hours ago
macOS 27.3 Includes an Important Security Fix
macOS 27.3 Includes an Important Security Fix
6 hours ago
Massive Sale Hits Apple Watch Ultra 3 With Record Low $250 Discounts
Massive Sale Hits Apple Watch Ultra 3 With Record Low $250 Discounts
8 hours ago
Does HomePod Mini 2 Have Improved Sound? Here's What Reviews Say
Does HomePod Mini 2 Have Improved Sound? Here's What Reviews Say
8 hours ago
macOS 27.3 Makes Markdown Files Easier to Read
macOS 27.3 Makes Markdown Files Easier to Read
8 hours ago
HomeView Pre-Order Returns to $289.99 on Amazon
HomeView Pre-Order Returns to $289.99 on Amazon
9 hours ago
Apple May Phase Out Non-Touch High-End MacBook Pros
Apple May Phase Out Non-Touch High-End MacBook Pros
9 hours ago
Apple's Insider Trading Policy Now Covers Prediction Markets
Apple's Insider Trading Policy Now Covers Prediction Markets
10 hours ago
'Stick' Season 2 Premieres Today on Apple TV
'Stick' Season 2 Premieres Today on Apple TV
10 hours ago
iPhone 18e Rumored to Focus on Chip Upgrade With Few Major Changes
iPhone 18e Rumored to Focus on Chip Upgrade With Few Major Changes
10 hours ago
Google Maps Updated to Fully Support iPhone Duo Displays
Google Maps Updated to Fully Support iPhone Duo Displays
10 hours ago
Everything New in the iOS 27.3 Beta
Everything New in the iOS 27.3 Beta
22 hours ago
Apple Music's New Selfie Sing Feature Lets You Record Karaoke Videos
Apple Music's New Selfie Sing Feature Lets You Record Karaoke Videos
23 hours ago
iPhone Jailbreak Gets Past Lockdown Mode and Survives an Update
iPhone Jailbreak Gets Past Lockdown Mode and Survives an Update
1 day ago
iPadOS 27.3 Expands Siri Mode to Camera App
iPadOS 27.3 Expands Siri Mode to Camera App
1 day ago
Veterans Day Apple Watch Activity Challenge Launches November 11
Veterans Day Apple Watch Activity Challenge Launches November 11
1 day ago
Best Early Black Friday Mac Deals: Save Hundreds on MacBook Air, Mac Mini, and More
Best Early Black Friday Mac Deals: Save Hundreds on MacBook Air, Mac Mini, and More
1 day ago
Apple Fitness+ Gets Gym Strength Plans in iOS 27.3
Apple Fitness+ Gets Gym Strength Plans in iOS 27.3
1 day ago
iOS 27.3 Adding New StandBy Mode Features to iPhone 11 and Newer
iOS 27.3 Adding New StandBy Mode Features to iPhone 11 and Newer
1 day ago
Apple Releases New AirPods Beta Firmware
Apple Releases New AirPods Beta Firmware
1 day ago
iOS 27.3 Beta Brings Apple Intelligence to China
iOS 27.3 Beta Brings Apple Intelligence to China
1 day ago
iPhone Duo Gets Reachability in iOS 27.3 Beta
iPhone Duo Gets Reachability in iOS 27.3 Beta
1 day ago