Apple Preparing to Upgrade AppleCare with 24/7 Chat Support, Revamped Website - MacRumors
Skip to Content

Apple Preparing to Upgrade AppleCare with 24/7 Chat Support, Revamped Website

Apple is preparing to launch several enhancements to its AppleCare services including 24/7 access to chat support services, reports 9to5Mac . The company is reportedly planning to launch the expanded chat services on August 12, although that target date may not yet be firm.

Alongside the expanded chat services, Apple will also be launching a redesigned AppleCare support website, featuring large, easy-to-click buttons similar to those that have appeared in other areas of the company's site.

The interface has been retooled with large, easy-to-understand controls that are more in line with the colorful icons in iOS. The new design makes it simpler for users to drill-down and provide Apple with information about the issue.

applecare_website_revamp
Apple is in the middle of a significant revamp of its AppleCare services, making plans to shift to per-user subscription offerings rather than specific device coverage. The company is also making a move to perform more repairs rather than replacements on iPhones at its retail store Genius Bars, as seen with the new iPhone 5 display replacement program.

Tag: 9to5Mac

Popular Stories

iOS 27 Next to iPhone

Here's When iOS 27 Rolls Out Today in Every Time Zone [Update: It's Out]

Sunday September 13, 2026 3:00 am PDT by
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking! Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
iOS 27 Icon iPhone

iOS 27 Available Now With These 8 New Features

Monday September 14, 2026 9:00 am PDT by
Update — 10 a.m. Pacific Time: Apple has released iOS 27. During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14. iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update. Below, we have highlighted eight new features and...
deep black iphone 18 pro

Apple Says iPhone 18 Pro Max Sold in U.S. Differs in One Way

Saturday September 12, 2026 3:27 pm PDT by
As noted by Nicolas Lellouche, who writes for the French tech website Numerama, Apple has updated its tech specs pages for the iPhone 18 Pro and iPhone 18 Pro Max to clarify which models are equipped with its new C2 cellular modem and where. Apple now says the iPhone 18 Pro has a C2 modem worldwide, while the iPhone 18 Pro Max uses the chip in every country except for the U.S. According...

Top Rated Comments

171 months ago
heh

Score: 9 Votes (Like | Disagree)
171 months ago
Not sure that I consider support via chat to be an upgrade.
Score: 7 Votes (Like | Disagree)
Chupa Chupa Avatar
171 months ago
I cannot think of a worse thing to do than to add CHAT...I want to have a dialog with someone....chat is for teenagers.
Says the supposedly mature person who feels it necessary to grab attention by posting in red text and caps.

Teenage conversations are for teenagers, regardless of the medium. The medium doesn't control the quality of the content of the message. Adults can have discussions on chat just as they do in email or other written correspondence.
Score: 6 Votes (Like | Disagree)
69650 Avatar
171 months ago
Apple is in the middle of a significant revamp of its AppleCare services, making plans to shift to per-user subscription offerings rather than specific device coverage.

I hope we hear more about this move soon. The cost of those AppleCare plans really mount up when you buy a lot of Apple kit.

I still think they should offer a standard 2 year warranty on all their products given the premium pricing.
Score: 3 Votes (Like | Disagree)
Jaro65 Avatar
171 months ago
Soon the prerequisites of getting a genius appointment is a chat session

That wouldn't be good.
Score: 3 Votes (Like | Disagree)
keysofanxiety Avatar
171 months ago
Excellent. Whilst other PC OEMs make cuts in their support, Apple pool more money into theirs. :D :apple:
Score: 3 Votes (Like | Disagree)