NetflixNetflix announced today that it is opening up its new 'profiles' feature to all accounts, after a brief beta period. The feature allows families to assign unique Netflix profiles -- up to 5 -- to each viewer, with individual Recently Watched and Instant Queue lists.

As a result, families and married couples won't be able to 'ruin' each other's Netflix experiences by watching an out-of-character show that then significantly affects Netflix's recommendations. The iPhone, iPad, and Apple TV should all gain access to profiles "over the next few days."

Profiles began appearing on the Apple TV for users in the beta earlier this week.

We’ve made it easy to add additional profiles, all you have to do is provide a name. Over the next few days, profiles will roll out on most Netflix devices, including the website, iPad, iPhone, PlayStation 3, Xbox 360, Apple TV, and newer Smart TV’s and Blu-Ray players. We’ll be adding additional devices like the Nintendo Wii and Android soon. For now, you can add more profiles on the website and the PS3, but you can select a profile on any of the devices listed above.


Netflix is a free download from the App Store. [Direct Link]

Top Rated Comments

gleepskip Avatar
107 months ago
Visit Edit Profiles (http://movies.netflix.com/EditProfiles) while logged in to Netflix to set up profiles on your account.
Score: 10 Votes (Like | Disagree)
gibbz Avatar
107 months ago
This may have saved my marriage. :)
Score: 4 Votes (Like | Disagree)
Nunyabinez Avatar
107 months ago
Netflix announced today that it is opening up its new 'profiles' feature to all accounts, after a brief beta period. The feature allows families to assign unique Netflix profiles -- up to 5 -- to each viewer, with individual Recently Watched and Instant Queue lists.

You might want to consider re-writing this sentence. I now know that you are saying that there can be a total of 5 profiles, but as it is written it can be interpreted as 5 profiles per viewer, which is not what is offered.

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For me, the only way to use different profiles is on the website. My iOS devices do not have that option yet, but apparently will be available in the coming days.

EDIT: After setting up the profiles, they are now available on Apple TV.

I'm pretty sure that for each device they will have to roll out a new client to bring the functionality. I use my TiVo, so I'm expecting a long wait for a new client. And maybe my Blu-ray player will get it first.
Score: 2 Votes (Like | Disagree)
John.B Avatar
107 months ago
I did. It appears to save separately for each profile. Select a profile, then click Your Account at the top, then set controls.

But nothing to prevent one family member from simply choosing the profile of an adult? Hmm...
Score: 2 Votes (Like | Disagree)
JAT Avatar
107 months ago
As near as I can tell, you can add profiles from the Netflix website, but the the only edit option is one for "This is a profile for kids under 12". I haven't had the chance to test yet whether that incorporates parental controls.
I did. It appears to save separately for each profile. Select a profile, then click Your Account at the top, then set controls.
Score: 2 Votes (Like | Disagree)
gleepskip Avatar
107 months ago
How do you select what profile you're using when you start using a different device? I added profiles.
For me, the only way to use different profiles is on the website. My iOS devices do not have that option yet, but apparently will be available in the coming days.

EDIT: After setting up the profiles, they are now available on Apple TV.
Score: 2 Votes (Like | Disagree)

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