Netflix announced today that it is opening up its new 'profiles' feature to all accounts, after a brief beta period. The feature allows families to assign unique Netflix profiles -- up to 5 -- to each viewer, with individual Recently Watched and Instant Queue lists.
As a result, families and married couples won't be able to 'ruin' each other's Netflix experiences by watching an out-of-character show that then significantly affects Netflix's recommendations. The iPhone, iPad, and Apple TV should all gain access to profiles "over the next few days."
Profiles began appearing on the Apple TV for users in the beta earlier this week.
We’ve made it easy to add additional profiles, all you have to do is provide a name. Over the next few days, profiles will roll out on most Netflix devices, including the website, iPad, iPhone, PlayStation 3, Xbox 360, Apple TV, and newer Smart TV’s and Blu-Ray players. We’ll be adding additional devices like the Nintendo Wii and Android soon. For now, you can add more profiles on the website and the PS3, but you can select a profile on any of the devices listed above.
Netflix is a free download from the App Store. [Direct Link]
Top Rated Comments
You might want to consider re-writing this sentence. I now know that you are saying that there can be a total of 5 profiles, but as it is written it can be interpreted as 5 profiles per viewer, which is not what is offered.
I'm pretty sure that for each device they will have to roll out a new client to bring the functionality. I use my TiVo, so I'm expecting a long wait for a new client. And maybe my Blu-ray player will get it first.
But nothing to prevent one family member from simply choosing the profile of an adult? Hmm...
EDIT: After setting up the profiles, they are now available on Apple TV.