Isis, the mobile wallet venture that has been backed by AT&T, T-Mobile, and Verizon Wireless, has announced that it will initiate a national rollout of service this year and will include support for Apple’s iPhone, as reported by Bloomberg.

isis_payments

“What you’ll see coming from us is a vastly improved product, a variety of new places to use it, a vastly improved user experience,” Ryan Hughes, chief marketing officer at New York-based Isis, said in an interview.

Prior to this announcement, Isis had begun testing its services at 4,000 locations in Austin, Texas and Salt Lake City, Utah. Isis CEO Ryan Hughes revealed that in these tests, Isis users made payments with the phone more than ten times a month on average, and claimed that two-thirds of users in the test program opted to receive advertisements and offers from their favorite brands. This form of advertising would be something that carriers would use to capture new forms of revenue as the number of new smartphone customers grow.

Transactions using near-field communication (NFC) technology are expected to hit $110 billion by 2017, and has been included with many phones that run Google’s Android platform like the Samsung Galaxy S4, and phones that run Microsoft’s Windows Phone platform, such as the Nokia Lumia 925. Apple’s iPhone does not currently have NFC capabilities, but the company has been rumored to integrate the technology with the potential launch of the iPhone 5S in the Fall.

Top Rated Comments

keysofanxiety Avatar
111 months ago
Wow, so sad to see Apple in this position where they're always playing catch up.

Rubbish. Apple don't just chuck in new technologies for the sake of it. As other people said, they wait for it to be widely adopted, or perfect the technology before putting it into their products.

IMHO, it's sad to see other manufacturers in a position where they don't take any pride in their product, and have a mentality of chucking stuff on a wall to see what sticks.
Score: 6 Votes (Like | Disagree)
macs4nw Avatar
111 months ago
Wow, so sad to see Apple in this position where they're always playing catch up.

The chips have been available for quite some time. My guess is APPLE has deliberately held off on this technology, waiting for wider adoption. Timing is everything, and until there is the underlying infrastructure, necessary to make payment via NFC an option that has been adopted by a reasonably large percentage of the industry in general, and retailers in particular, introduction of this tech by APPLE in their hardware, would have been a disappointing experience for those of us sporting iOS devices with such technology.
Score: 3 Votes (Like | Disagree)
josh995 Avatar
111 months ago
Wow, so sad to see Apple in this position where they're always playing catch up.

Catch up? Adding NFC to the iPhone will be what makes NFC go mainstream at retail locations.

Look at all the Android phones that have NFC and how few locations are equipped to take advantage of NFC. My HTC One has NFC and I can't even use it because Google Wallet is blocked or doesn't work or whatever!

I bet as soon as NFC is added to iPhone, companies will be lining up to add NFC capabilities to their cash registers.
Score: 2 Votes (Like | Disagree)
JasonKnight Avatar
111 months ago
No NFC in the iPhone for now

Does this mean that iPhone 5S has NFC for sure?

There is not going to be any NFC Chip in the iPhone for now. The reason is lack of space for it, and the fact that Apple don't believe in NFC. Apple is betting on Bluetooth 4.0, also called Bluetooth Low Energy or Bluetooth Smart.

Bluetooth 4.0 can be used in the same way as NFC, but also in a lot of ways that NFC can not. Apple will therefore hold off on trying to incorporate a NFC chip in the iPhone.
Score: 2 Votes (Like | Disagree)
Asriel Avatar
111 months ago
Apple's success has often been based on taking technologies that have been around for a while and making them more accessible to the less tech savvy (which actually includes most of the population).

I would say rather than waiting for a technology to take off, it's hard for them to take off WITHOUT Apple being involved, and NFC is a perfect example of this. I have no doubt that if it is implemented in the next iPhone, then it will finally get the boost it needs to become widespread.

(Then Apple can claim to have "invented" it like they did with "multitouch" and "smartphones" ;-) )
Score: 2 Votes (Like | Disagree)
Danyboy Avatar
111 months ago
Does this mean that iPhone 5S has NFC for sure?
Score: 2 Votes (Like | Disagree)

Popular Stories

airpodsinear 1

AirPods Save Woman's Life With Feature Everyone Should Know

Friday January 21, 2022 2:13 am PST by
Apple's AirPods have been credited with saving a woman's life after a potentially fatal fall, People reports. When a 60-year-old florist in New Jersey tripped and hit her head in her studio, she lost consciousness and awoke heavily bleeding. With nobody around to call for help, she realized she had her AirPods in, and used a "Hey Siri" command to call 911. An operator was able to stay on the ...
maxresdefault

Review: M1 Max MacBook Pro After Three Months

Wednesday January 19, 2022 11:30 am PST by
It's now been a few months since the M1 Pro and M1 Max MacBook Pro models launched in October, and MacRumors video editor Dan Barbera has been using one of the new machines since they debuted. Over on the MacRumors YouTube channel, Dan has shared a three month review of his MacBook Pro to see how it has held up over time and how it's changed his workflow. Subscribe to the MacRumors YouTube ...
iphone se 2020 top

New iPhone SE Likely to Launch in April Based on Production Timeframe

Wednesday January 19, 2022 6:44 am PST by
Apple suppliers will begin producing display panels for the third-generation iPhone SE this month, with final assembly of the device likely to start in March, according to information shared by display industry consultant Ross Young. Based on this production timeframe, Young believes the third-generation iPhone SE is likely to launch in the second half of April, or perhaps in early May at...
iphone 13 earpods

Apple to Stop Including EarPods With Every iPhone Sold in France From Next Week

Friday January 21, 2022 3:21 am PST by
Apple will no longer include EarPods with every iPhone sold in France, starting on January 24, according to a notice posted by a French carrier (via iGeneration). Apple was previously required to include EarPods in the box with the iPhone due to a French law that required every smartphone sold in the country to come with a "handsfree kit," but the law has now been changed in favor of reducing the ...
Spring 2022 Apple Products Feature

New iPad Air, Macs, and iPhone SE With 5G Likely to Be Announced at Apple Event This Spring

Thursday January 20, 2022 8:32 am PST by
Earlier this week, Bloomberg's Mark Gurman tweeted that Apple "will be holding a spring event" to announce a new iPhone SE and other hardware. In a recent edition of his newsletter, Gurman said the event is likely to occur in March or April. Gurman did not elaborate on what "other hardware" will be announced at Apple's purported spring event, but rumors suggest at least four products are...
peloton tv workout cardio

Apple Floated as Potential Buyer of Peloton

Friday January 21, 2022 6:11 am PST by
Following months of bleak news about Peloton's "precarious state," including the revelation that it has halted production of its bikes and treadmills, Apple is being floated as a potential buyer of Peloton's troubled fitness business. Yesterday, CNBC reported that Peloton will temporarily stop production of its connected fitness products due to a "significant reduction" in consumer demand, a ...
apple watch series 7 aluminum colors yellowbg

Apple Watch Charging Bug Fixed in watchOS 8.4 Release Candidate

Thursday January 20, 2022 4:01 pm PST by
The watchOS 8.4 release candidate that was seeded to developers and beta testers this morning addresses an ongoing bug that could cause some Apple Watch chargers not to work properly with the Apple Watch. Back in December, we reported on a growing number of charging issues that Apple Watch Series 7 owners were facing. Since watchOS 8.3, there have been a number of complaints about...
appleprivacyad cleaned

iOS 15 Patched Security Hole That Potentially Exposed Users' Private Apple ID Information to Third-Party Apps

Thursday January 20, 2022 3:32 am PST by
Apple patched two significant security vulnerabilities when it released iOS 15 that could have potentially exposed users' private Apple ID information and in-app search history to malicious third-party apps and allowed apps to override user Privacy preferences, Apple has revealed in a recent support document update. With most iOS, macOS, tvOS, and watchOS updates, Apple provides a list of...
safari icon blue banner

macOS Monterey 12.2 and iOS 15.3 Release Candidates Fix Safari Bug That Leaks Browsing Activity

Thursday January 20, 2022 1:30 pm PST by
The macOS Monterey 12.2 and iOS 15.3 release candidates that came out today appear to address a Safari bug that could cause your recent browsing history and details about your identity to be leaked to malicious entities. As shared last week by browser fingerprinting service FingerprintJS, there is an issue with the WebKit implementation of the IndexedDB JavaScript API. Any website that uses...