Isis, the mobile wallet venture that has been backed by AT&T, T-Mobile, and Verizon Wireless, has announced that it will initiate a national rollout of service this year and will include support for Apple’s iPhone, as reported by Bloomberg.

isis_payments

“What you’ll see coming from us is a vastly improved product, a variety of new places to use it, a vastly improved user experience,” Ryan Hughes, chief marketing officer at New York-based Isis, said in an interview.

Prior to this announcement, Isis had begun testing its services at 4,000 locations in Austin, Texas and Salt Lake City, Utah. Isis CEO Ryan Hughes revealed that in these tests, Isis users made payments with the phone more than ten times a month on average, and claimed that two-thirds of users in the test program opted to receive advertisements and offers from their favorite brands. This form of advertising would be something that carriers would use to capture new forms of revenue as the number of new smartphone customers grow.

Transactions using near-field communication (NFC) technology are expected to hit $110 billion by 2017, and has been included with many phones that run Google’s Android platform like the Samsung Galaxy S4, and phones that run Microsoft’s Windows Phone platform, such as the Nokia Lumia 925. Apple’s iPhone does not currently have NFC capabilities, but the company has been rumored to integrate the technology with the potential launch of the iPhone 5S in the Fall.

Related Forum: iPhone

Top Rated Comments

keysofanxiety Avatar
124 months ago
Wow, so sad to see Apple in this position where they're always playing catch up.

Rubbish. Apple don't just chuck in new technologies for the sake of it. As other people said, they wait for it to be widely adopted, or perfect the technology before putting it into their products.

IMHO, it's sad to see other manufacturers in a position where they don't take any pride in their product, and have a mentality of chucking stuff on a wall to see what sticks.
Score: 6 Votes (Like | Disagree)
macs4nw Avatar
124 months ago
Wow, so sad to see Apple in this position where they're always playing catch up.

The chips have been available for quite some time. My guess is APPLE has deliberately held off on this technology, waiting for wider adoption. Timing is everything, and until there is the underlying infrastructure, necessary to make payment via NFC an option that has been adopted by a reasonably large percentage of the industry in general, and retailers in particular, introduction of this tech by APPLE in their hardware, would have been a disappointing experience for those of us sporting iOS devices with such technology.
Score: 3 Votes (Like | Disagree)
josh995 Avatar
124 months ago
Wow, so sad to see Apple in this position where they're always playing catch up.

Catch up? Adding NFC to the iPhone will be what makes NFC go mainstream at retail locations.

Look at all the Android phones that have NFC and how few locations are equipped to take advantage of NFC. My HTC One has NFC and I can't even use it because Google Wallet is blocked or doesn't work or whatever!

I bet as soon as NFC is added to iPhone, companies will be lining up to add NFC capabilities to their cash registers.
Score: 2 Votes (Like | Disagree)
JasonKnight Avatar
124 months ago
No NFC in the iPhone for now

Does this mean that iPhone 5S has NFC for sure?

There is not going to be any NFC Chip in the iPhone for now. The reason is lack of space for it, and the fact that Apple don't believe in NFC. Apple is betting on Bluetooth 4.0, also called Bluetooth Low Energy or Bluetooth Smart.

Bluetooth 4.0 can be used in the same way as NFC, but also in a lot of ways that NFC can not. Apple will therefore hold off on trying to incorporate a NFC chip in the iPhone.
Score: 2 Votes (Like | Disagree)
Asriel Avatar
124 months ago
Apple's success has often been based on taking technologies that have been around for a while and making them more accessible to the less tech savvy (which actually includes most of the population).

I would say rather than waiting for a technology to take off, it's hard for them to take off WITHOUT Apple being involved, and NFC is a perfect example of this. I have no doubt that if it is implemented in the next iPhone, then it will finally get the boost it needs to become widespread.

(Then Apple can claim to have "invented" it like they did with "multitouch" and "smartphones" ;-) )
Score: 2 Votes (Like | Disagree)
Danyboy Avatar
124 months ago
Does this mean that iPhone 5S has NFC for sure?
Score: 2 Votes (Like | Disagree)

Popular Stories

Multi Display CarPlay 1

Apple Launching All-New CarPlay Experience Later This Year With These 5 Features

Sunday January 29, 2023 10:15 am PST by
In June 2022, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple says the first vehicles with support for the next-generation CarPlay experience will be announced in late 2023, with committed automakers including Acura, Audi,...
dewey airtag

Report Highlights Danger of Using AirTags for Tracking Dogs

Monday January 30, 2023 1:45 pm PST by
AirTags may be a convenient way for tracking dogs that might get off leash or otherwise lost, but there are dangers associated with the practice, as outlined by a report from The Wall Street Journal. At 1.26 inches in diameter, AirTags are able to fit easily on a dog's collar, but that size also makes the tracking devices small enough to swallow, at least for a medium to large-sized dog, and ...
maxresdefault

Kuo: Apple to Release Foldable iPad With Carbon Fiber Kickstand in 2024

Monday January 30, 2023 12:55 am PST by
Apple will launch a foldable iPad with a carbon fiber kickstand sometime next year, according to analyst Ming-Chi Kuo. Subscribe to the MacRumors YouTube channel for more videos. In a series of tweets, Kuo said he expects an "all-new design foldable iPad" to be the next big product launch in the iPad lineup, with no other major iPad releases in the next nine to 12 months. The analyst said he...
tim cook data privacy day

Apple Violated U.S. Labor Laws With Anti-Leak Email

Monday January 30, 2023 3:43 pm PST by
Apple violated United States labor laws when it sent out an email warning employees about leaking confidential information about the company, the National Labor Relations Board (NLRB) said today in a ruling shared by Bloomberg. Rules that Apple has established around leaks "tend to interfere with, restrain or coerce employees" from the exercise of their rights under the National Labor...
top stories 28jan2023

Top Stories: iOS 16.3 Released, iPhone 15 Pro Rumors, macOS Tips and Tricks, and More

Saturday January 28, 2023 6:00 am PST by
Following last week's hardware announcements, this week saw the actual release of several of the new products as well as operating system updates bringing new features and bug fixes across Apple's platforms. This week also saw some fresh rumors about the iPhone 15 lineup and Apple's upcoming AR/VR headset, while we shared some tips to help you get the most of your macOS experience, so read...
iphone 15 pro wifi 6e

Internal Apple Document From Leaker 'Unknownz21' Confirms Wi-Fi 6E Will Be Limited to iPhone 15 Pro Models

Friday January 27, 2023 10:01 am PST by
Multiple rumors have suggested that the next-generation iPhone 15 models will adopt the Wi-Fi 6E standard that Apple has already introduced in the iPad Pro and MacBook Pro, and now a leaked document appears to confirm Apple's plans. Sourced from researcher and Apple leaker Unknownz21 (@URedditor), the document features diagrams of the iPhone 15's antenna architecture. D8x refers to the...
iPhone 14 Pro Purple Side Perspective Feature Purple

iPhone 15 Pro Rumored to Have These 8 Features

Friday January 27, 2023 2:11 pm PST by
Apple's next-generation iPhone 15 Pro and iPhone 15 Pro Max are expected to be announced in September as usual. Already, rumors suggest the devices will have at least eight exclusive features not available on the standard iPhone 15 and iPhone 15 Plus. An overview of the eight features rumored to be exclusive to iPhone 15 Pro models:A17 chip: iPhone 15 Pro models will be equipped with an A17...