Apple is continuing its new 'Designed by Apple' branding campaign with a new two-page print advertisement spotted by 9to5Mac in the Toronto Star. It's likely the print campaign will extend to other newspapers as well.
Along with this new print ad, Apple has been running the new 60-second 'Our Signature' spot in a wide television campaign, and it's been reported that other ads in the campaign will be following in the coming months.
Tuesday February 10, 2026 4:27 pm PST by Juli Clover
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works.
We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
Wednesday February 11, 2026 10:07 am PST by Juli Clover
Apple today released iOS 26.3 and iPadOS 26.3, the latest updates to the iOS 26 and iPadOS 26 operating systems that came out in September. The new software comes almost two months after Apple released iOS 26.2 and iPadOS 26.2.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update.
According to Apple's release notes, ...
Tuesday February 10, 2026 6:33 am PST by Joe Rossignol
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more.
Apple is expected to release/update the following products...
Tuesday February 10, 2026 1:51 pm PST by Joe Rossignol
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report said the iPhone 17e will be announced in a press release on the Apple Newsroom website, so do not expect an event for this device specifically.
The iPhone 17e will be a spec-bumped successor to the iPhone 16e. Rumors claim the device will have four key...
Apple acquired Canadian graph database company Kuzu last year, it has emerged.
The acquisition, spotted by AppleInsider, was completed in October 2025 for an undisclosed sum. The company's website was subsequently taken down and its Github repository was archived, as is commonplace for Apple acquisitions.
Kuzu was "an embedded graph database built for query speed, scalability, and easy of ...
They designed a sweaty dude wearing an arm band who needs a haircut?
Right, because people who have just finished doing workouts have perfect wall street hairdos filled with hair gel, and are freshly showered with clean dry clothes. Do you want reality using Apple's products or do you want Vogue? ;)
Whether you like Apple or not you have to admit that the Apple brand is powerful. People only need a small glimpse of the white earphones and they know it's Apple.
