Yahoo has launched a new standalone iPhone weather app called Yahoo! Weather, along with an upgraded version of its Yahoo! Mail app that brings the native mail app experience to the iPad.

The weather app is by far the more interesting development, receiving praise from many reviewers and users. The Verge reports that Yahoo is attempting to get a halo effect from apps like Yahoo! Weather, hoping users will try one product and love that one so much that they'll begin using other Yahoo services.

"Marissa describes it as a chain reaction," said Adam Cahan, who leads mobile products at Yahoo, in an interview with The Verge. "I would love for you to use all 12 or 15 experiences that we're going to build for. You probably won't. But if I can get you to use a few, that's success. If we do something that you really love in one product, you'll give us a chance on another product."

Yahoo Weather represents one such attempt to delight users into giving the rest of the company's products a try.

Yahooweather
Last week it was reported that Apple and Yahoo were in talks to deepen their iPhone partnership, but that the two companies are some ways off from a deal. Yahoo currently powers the default iOS stocks and weather apps, as well as providing data like sports stats to Siri.

The new Yahoo! Mail for iPad is available free on the App Store. [Direct Link]

Yahoo! Weather is a free download for the iPhone. [Direct Link]

Top Rated Comments

pk7 Avatar
104 months ago
The Yahoo Weather app is very well made. A keeper, in my opinion.
Score: 8 Votes (Like | Disagree)
FSMBP Avatar
104 months ago
Amazing app...I love how it pulls down local pictures that accurately depict the weather conditions (I'm stuck in an office building all day :( ).

The UI is great; minimalistic but provides detailed info with a flick. This is the first time I've ever stopped using Apple's default weather app.
Score: 6 Votes (Like | Disagree)
Razeus Avatar
104 months ago
Looks like they forgot to update the icon. Yuck.
Score: 4 Votes (Like | Disagree)
bostonsox Avatar
104 months ago
I prefer to look at the wind-chill temps which the stock app doesn't do. not sure where you are, but wind-chill changes the game sometimes in the north east.
Score: 4 Votes (Like | Disagree)
paul4339 Avatar
104 months ago
They should make a better Yahoo finance app.
Score: 4 Votes (Like | Disagree)
ck2875 Avatar
104 months ago


Yahoo! Weather is a free download (http://www.appshopper.com/weather/yahoo-weather) for the iPhone. [Direct Link]


Maybe I'm too literal, but I consider "Direct Link" to mean "a direct link to the App Store" and not an indirect link to a middle-man website (AppShopper) that makes money off of iTunes Partner Program referrals.
Score: 3 Votes (Like | Disagree)

Top Stories

samsung experience 1

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
sonny 2021 ipad mini pro dummies

Leaked Dummy Units Show iPad Mini 6 With Thick Bezels and Home Button, New iPad Pro Models

Thursday April 8, 2021 2:11 am PDT by
Rumors suggest Apple will release refreshed versions of the iPad mini and iPad Pro models in the first half of this year, potentially as soon as this month, and a new leak today has provided us with a possible preview of what to expect in terms of the devices' overall design and camera prospects. Tech leaker and Apple blogger Sonny Dickson this morning shared images on Twitter showing dummy ...
fake airpods 3

Counterfeit 'AirPods 3' Hit the Market Prior to Official Announcement

Friday April 9, 2021 2:45 am PDT by
Apple is expected to launch the third iteration of AirPods in the third quarter of this year. Rumors and reports suggest the new AirPods will feature an updated design more in line with the AirPods Pro, but lacking in "Pro" features such as active noise cancellation. Despite AirPods 3 not yet being officially announced by Apple, counterfeit products of the unreleased earbuds have already hit ...
iMessage Android featured

Apple's Rationale for Not Bringing iMessage to Android Revealed in Legal Documents

Friday April 9, 2021 2:22 am PDT by
It's no secret that Apple sees iMessage as a big enough selling point to keep the service exclusive to Apple devices, however new court filings submitted by Epic Games in its ongoing lawsuit with the company reveal just how Apple executives have rationalized their decision not to develop a version of iMessage for Android. Apple clearly recognizes the power that iMessage has to keep users...
nba tracking prompt orange

Two-Thirds of iPhone Users Expected to Block Ad Tracking

Friday April 9, 2021 7:19 am PDT by
As many as 68 percent of iPhone users are expected to deny advertisers permission to track them thanks to Apple's App Tracking Transparency feature, in what is beginning to look like a significant blow to the advertising industry (via AdWeek). With the launch of iOS 14.5, apps will have to receive explicit user permission before accessing an iPhone's advertising identifier or IDFA, which is...
iPhone 13 Battery Life Feature

DigiTimes: iPhone 13 Pro Models to Feature 120Hz ProMotion Refresh Rate and 15-20% Less Power Consumption

Friday April 9, 2021 12:52 am PDT by
The two premium "Pro" models of the upcoming iPhone 13 lineup will be equipped with a low-power LTPO display, enabling the iPhones to have a 120Hz refresh rate, according to industry sources cited by Taiwanese publication DigiTimes. According to today's paywalled report, Apple suppliers Samsung and LG Display are in the process of converting parts of their production capacity to produce LTPO ...
ehric

iPhone 12 Mini Missing From Top 5 Best Selling Smartphone List of January 2021

Friday April 9, 2021 4:58 am PDT by
According to market data compiled by Counterpoint Research, Apple's smallest iPhone since the 2016 iPhone SE, the iPhone 12 mini, struggled to obtain a spot in the top five list of best-selling smartphones in January of this year. According to the market data, the iPhone 12 mini came in eighth place for the best-selling smartphone worldwide in the first month of the year. However, the iPhone ...
Top Stories 56 Feature

Top Stories: 'Find My' Expansion, iPhone 13 Pro Mockup, Largest-Ever iMac?

Saturday April 10, 2021 6:00 am PDT by
Apple's AirTags may still be nowhere to be seen nearly two years after signs of them were first discovered, but Apple this week launched its Find My network accessory program that will let third-party devices integrate with the Find My app on Apple's platforms to make it easy to keep track of your items. This week also saw fresh rumors about the upcoming "iPhone 13" and new iMacs, while...
fortnite apple featured

Epic's Case Against Apple in Australia Might Be Over

Friday April 9, 2021 12:21 pm PDT by
Epic Games and Apple are involved in a highly public lawsuit in the United States, but Epic has also sued Apple in other countries, including Australia, in an attempt to boost its chances of getting a favorable ruling. Things aren't quite going Epic's way, however, as the justice overseeing the case today decided that he's going to let the two companies battle it out in the United States. ...
Apple TV Ray Light Teal Film

Apple Wants to Draw Subscribers to Apple TV+ With More Feature Films

Friday April 9, 2021 10:27 am PDT by
Apple is ramping up its efforts to produce feature films, according to a new report from The Information. Apple has a limited number of high profile films already, including "Palmer," "Cherry," and "Greyhound," and sees it as a way to draw more people into Apple TV+. Apple has been telling studio executives that it is aiming to do more than 10 to 12 original movies per year for Apple TV+,...