Music subscription service Rdio has expanded to video, today launching a movie and television streaming service called Vdio. Vdio functions like iTunes rather than like Netflix, allowing users to purchase and rent video content.

Though it does not offer a subscription service, Vdio does incorporate social content discovery, allowing users to see what their friends are viewing. Vdio users are also able to create and share playlists.

Pricing is similar to iTunes and Amazon, with a movie rental costing approximately $5 and TV shows priced at $3. Content must be purchased from the website, but can be viewed on an accompanying iPad app, which supports AirPlay.

Rdio subscribers with premium Unlimited accounts will be offered a free $25 gift certificate for the service, as will people who subscribe within the next 60 days.

Vdio for the iPad can be downloaded from the App Store for free. [Direct Link]

Top Rated Comments

pauliaK Avatar
133 months ago
Is it just me or anyone else sees absolutely no reason to use this over itunes or the very same netflix?
Score: 2 Votes (Like | Disagree)
komodrone Avatar
133 months ago
I got it! Let's make something like iTunes/Amazon except it'll be harder to buy!
Score: 2 Votes (Like | Disagree)
macUser2007 Avatar
133 months ago
Subscription services, like Netflix, are the future. The content providers hate the subscription, but the reality is that it is either subscription, or piracy.

This one is dead on arrival.
Score: 1 Votes (Like | Disagree)