The iOS app for this year's March Madness tournament is now available, giving access to live game audio and video streams for all 67 games in the tournament. [Direct Link]

Unlike last year, when iOS viewers could make a $3.99 in-app purchase to watch all 67 games, for 2013 they are required to authenticate with their pay-tv provider logins before they can watch games that air on TBS, TNT and truTV. Games aired on CBS will not need authentication. However, users will get a four-hour 'preview' window to watch games without authenticating. Live streaming will be available over 3G, 4G, and Wi-Fi.

Ncaagame
Mac users will be able to watch all the CBS-broadcast games for free on NCAA.com. Games aired on TBS, TNT and TruTV will be again only be available to authenticated users.

Watch every game with NCAA® March Madness® LIVE on your iPhone, iPod Touch, iPad and iPad Mini! Download to follow the tournament bracket, check schedule and scores, fill out your bracket, set game alerts, listen to live game radio, and track social activity around all the games. Log in with your TV provider to enjoy unlimited access to live streaming video of all 67 games of the 2013 NCAA® Division I Men’s Basketball Tournament, across TBS, CBS, TNT and truTV. A 4 hour live video pass will be available prior to logging in.

Catch all your favorite rivalries, upsets, and buzzer beaters, starting with the Selection Show on March 17th through the Championship game on April 8th. Don’t miss any of the action with live game alerts and notifications for your favorite teams, possible upsets, overtimes, and close games!

NCAA March Madness Live is a free download from the App Store. [Direct Link]

Top Rated Comments

bigd4316 Avatar
161 months ago
Loved the app last year and... I HATE CABLE COMPANIES!!!! When will they ever understand that spending money to license stuff in this way is not helping them? I will NEVER SUBSCRIBE to cable just to view content like this for a short time. Content provider's... YOU ARE LOSING CUSTOMERS... cable companies... YOU ARE NOT GAINING CUSTOMERS(people don't subscribe just for one time events... that's just stupid)...

In fact, it is things like this that really strengthen my resolve. Every time I start to think "maybe we should get cable for a while... it'd be cool," I see something like this and remember why I will never support them again.

Offering me something is not going to change anything... I'm sure there will be people will want to just have everything... but you're losing my business by not offering me anything, and/or by crippling what you do offer me. </rant>
Score: 4 Votes (Like | Disagree)
TeamMojo Avatar
161 months ago
Dumb. They need options both for those who have cable and those who don't. This way they lost a huge amount of revenue from the in app purchase, because I don't do cable, and so won't pay for games I can't watch.

I can't wait for the day we finally can just buy all of the content a-la-carte so we can be done with the horse crap stranglehold old the 1980s cable model. When will the cable companies realize they are just pipes? Google Fiber should be a very nice and much needed kick in the ass for Comcast.
Score: 3 Votes (Like | Disagree)
bdavis89 Avatar
161 months ago
Why no in-app purchase this year? What stupid a.ss contract did they sign with the cable providers?
Score: 3 Votes (Like | Disagree)
takiv Avatar
161 months ago
i've used this app the past 2 years since I don't have pay tv, sucks that they feel the need to change it now. Loved the app. Guess i'll just go camp out at the local sports bar and give them my money
Score: 2 Votes (Like | Disagree)
pittpanthersfan Avatar
161 months ago
It's a shame, because I would gladly PAY for a full-featured version of this app that doesn't depend on paying for TV.
Score: 2 Votes (Like | Disagree)
budselectjr Avatar
161 months ago
I have to say there are some articles on MacRumors where I can't help but think 'I just couldn't care less'. This is definitely one of them.


I expect to be pigeon-holed for this post.

but you cared enough to come to the comments and post. Nice.
Score: 2 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro Lower Logo Feature 1

iPhone 17 Pro Coming Soon With These 14 New Features

Monday June 30, 2025 1:08 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
Wi Fi WiFi General Feature

iOS 26 Adds a Useful New Wi-Fi Feature to Your iPhone

Wednesday July 2, 2025 6:36 am PDT by
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads. As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
iOS 18

Apple Releases Second iOS 18.6 Public Beta

Tuesday July 1, 2025 10:19 am PDT by
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...
maxresdefault

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Subscribe to the MacRumors YouTube channel for more videos. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options...