NCAA March Madness iOS App Goes Live for 2013, Pay-TV Authentication for Most Games

by

The iOS app for this year's March Madness tournament is now available, giving access to live game audio and video streams for all 67 games in the tournament. [Direct Link]

Unlike last year, when iOS viewers could make a $3.99 in-app purchase to watch all 67 games, for 2013 they are required to authenticate with their pay-tv provider logins before they can watch games that air on TBS, TNT and truTV. Games aired on CBS will not need authentication. However, users will get a four-hour 'preview' window to watch games without authenticating. Live streaming will be available over 3G, 4G, and Wi-Fi.

Ncaagame
Mac users will be able to watch all the CBS-broadcast games for free on NCAA.com. Games aired on TBS, TNT and TruTV will be again only be available to authenticated users.

Watch every game with NCAA® March Madness® LIVE on your iPhone, iPod Touch, iPad and iPad Mini! Download to follow the tournament bracket, check schedule and scores, fill out your bracket, set game alerts, listen to live game radio, and track social activity around all the games. Log in with your TV provider to enjoy unlimited access to live streaming video of all 67 games of the 2013 NCAA® Division I Men’s Basketball Tournament, across TBS, CBS, TNT and truTV. A 4 hour live video pass will be available prior to logging in.

Catch all your favorite rivalries, upsets, and buzzer beaters, starting with the Selection Show on March 17th through the Championship game on April 8th. Don’t miss any of the action with live game alerts and notifications for your favorite teams, possible upsets, overtimes, and close games!

NCAA March Madness Live is a free download from the App Store. [Direct Link]

Top Rated Comments

(View all)
Avatar
100 months ago
Loved the app last year and... I HATE CABLE COMPANIES!!!! When will they ever understand that spending money to license stuff in this way is not helping them? I will NEVER SUBSCRIBE to cable just to view content like this for a short time. Content provider's... YOU ARE LOSING CUSTOMERS... cable companies... YOU ARE NOT GAINING CUSTOMERS(people don't subscribe just for one time events... that's just stupid)...

In fact, it is things like this that really strengthen my resolve. Every time I start to think "maybe we should get cable for a while... it'd be cool," I see something like this and remember why I will never support them again.

Offering me something is not going to change anything... I'm sure there will be people will want to just have everything... but you're losing my business by not offering me anything, and/or by crippling what you do offer me. </rant>
Score: 4 Votes (Like | Disagree)
Avatar
100 months ago
Dumb. They need options both for those who have cable and those who don't. This way they lost a huge amount of revenue from the in app purchase, because I don't do cable, and so won't pay for games I can't watch.

I can't wait for the day we finally can just buy all of the content a-la-carte so we can be done with the horse crap stranglehold old the 1980s cable model. When will the cable companies realize they are just pipes? Google Fiber should be a very nice and much needed kick in the ass for Comcast.
Score: 3 Votes (Like | Disagree)
Avatar
100 months ago
Why no in-app purchase this year? What stupid a.ss contract did they sign with the cable providers?
Score: 3 Votes (Like | Disagree)
Avatar
100 months ago
i've used this app the past 2 years since I don't have pay tv, sucks that they feel the need to change it now. Loved the app. Guess i'll just go camp out at the local sports bar and give them my money
Score: 2 Votes (Like | Disagree)
Avatar
100 months ago
It's a shame, because I would gladly PAY for a full-featured version of this app that doesn't depend on paying for TV.
Score: 2 Votes (Like | Disagree)
Avatar
100 months ago

I have to say there are some articles on MacRumors where I can't help but think 'I just couldn't care less'. This is definitely one of them.


I expect to be pigeon-holed for this post.


but you cared enough to come to the comments and post. Nice.
Score: 2 Votes (Like | Disagree)

Top Stories

First iPhone 12 Mini Hands-On Video Surfaces [Update: Video Pulled]

Wednesday October 28, 2020 1:21 pm PDT by
Apple's iPhone 12 mini and the iPhone 12 Pro Max aren't set to be available until November 13, but a Romanian YouTuber got his hands on the iPhone 12 mini and showed it off today, offering a size comparison between the iPhone 12 and the 12 mini along with going over some of the device's features. The iPhone 12 mini is identical to the iPhone 12 in design and functionality, but it has a...

Apple References Unreleased 2020 16-Inch MacBook Pro in Boot Camp Update

Monday October 26, 2020 8:42 am PDT by
Last week, Apple released an update for Boot Camp, its utility for running Windows on a Mac. While this update would typically be unremarkable, several of our readers noticed that the release notes reference an unreleased 2020 model of the 16-inch MacBook Pro. While this could easily be a mistake, the 16-inch MacBook Pro is nearly a year old, so it is certainly a worthy candidate for a...

After Mocking Apple, Samsung May Remove Power Adapter From Galaxy S21 Box

Tuesday October 27, 2020 4:29 pm PDT by
Samsung's Galaxy S21, coming in 2021, may not include a power adapter or headphones in the box, according to reports from Korean media sites highlighted by SamMobile. Rumors earlier this year also said that Samsung was considering removing these accessories from future smartphone models, but that didn't stop Samsung from mocking Apple for selling the iPhone 12 models without a power adapter...

Report: Apple Silicon iMac Featuring Desktop Class 'A14T' Chip Coming First Half of 2021

Tuesday October 27, 2020 4:14 am PDT by
The first iMac powered by Apple Silicon is set to arrive in the first half of next year and will feature a desktop class "A14T" chip, according to Chinese-language newspaper The China Times. Codenamed "Mt. Jade," Apple's first custom-made desktop processor will be twinned with its first self-developed GPU, codenamed "Lifuka," both of which are being produced using TSMC's 5-nanometer process, ...

iPhone 12 Ceramic Shield Still 'Scratches at Level 6 With Deeper Grooves at Level 7' in Mohs Hardness Test

Wednesday October 28, 2020 7:10 am PDT by
iPhone 12 and iPhone 12 Pro models feature a new Ceramic Shield front cover that is "tougher than any smartphone glass," according to Apple, but the displays on the devices still have similar scratch resistance as previous iPhones based on a new test. Zack Nelson today shared his much-anticipated iPhone 12 Pro durability test on his YouTube channel JerryRigEverything, and based on the Mohs...

2020 iPad Air vs. iPad Pro: Hands-On Comparison

Tuesday October 27, 2020 3:03 pm PDT by
Apple announced the new 2020 fourth-generation iPad Air in September, but the new tablets just started shipping out to customers last Friday. We picked one up and thought we'd do a hands-on comparison with the iPad Pro, which was last updated in March, because both tablets are about as powerful and share many similarities. Subscribe to the MacRumors YouTube channel for more videos. Design and ...

MagSafe Charger Only Charges at Full 15W Speeds With Apple's 20W Power Adapter [Updated]

Monday October 26, 2020 3:38 pm PDT by
Alongside the iPhone 12 and 12 Pro models, Apple introduced a new MagSafe charger that attaches to the magnetic ring in the back of the devices, providing up to 15W of charging power, which is double the speed of the 7.5W Qi-based wireless charging maximum. Apple does not provide a power adapter with the $39 MagSafe charger, requiring users to supply their own USB-C compatible option. Apple...

Apple Files Mystery 'Personal Computer' With Placeholder 'B2002' Name in Bluetooth Product Database

Tuesday October 27, 2020 12:36 pm PDT by
Last week, a listing appeared in the Bluetooth product database for an Apple product with a placeholder name "B2002" and a model number of "TBD." MacRumors was alerted to the listing by health and fitness tech website MyHealthyApple. The product is filed under the "personal computer" category, which Apple has used for previous Mac and iPad listings in the database, so it is hard to pinpoint...

Apple Releases First macOS Big Sur 11.0.1 Beta to Developers [Update: Public Beta Available]

Wednesday October 28, 2020 10:15 am PDT by
Apple today seeded a new macOS Big Sur 11.0.1 beta to developers for testing purposes, with the new beta replacing the existing macOS Big Sur 11 beta 10 update that was released two weeks ago. The macOS Big Sur beta can be downloaded through the Apple Developer Center and once the appropriate profile is installed, subsequent betas will be available through the Software Update mechanism in...

iPhone 12 Models Might Support Reverse Charging of Future Apple Accessories According to FCC Filing

Tuesday October 27, 2020 6:25 pm PDT by
iPhone 12 models could have an inactive wireless charging feature for accessories, according to an FCC filing discovered by VentureBeat's Jeremy Horwitz. In the filing, Apple said that 2020 iPhones support a wireless charging function that will seemingly be enabled for at least one future Apple accessory:In addition to being able to be charged by a desktop WPT charger (puck), 2020 iPhones...