The iOS app for this year's March Madness tournament is now available, giving access to live game audio and video streams for all 67 games in the tournament. [Direct Link]

Unlike last year, when iOS viewers could make a $3.99 in-app purchase to watch all 67 games, for 2013 they are required to authenticate with their pay-tv provider logins before they can watch games that air on TBS, TNT and truTV. Games aired on CBS will not need authentication. However, users will get a four-hour 'preview' window to watch games without authenticating. Live streaming will be available over 3G, 4G, and Wi-Fi.

Ncaagame
Mac users will be able to watch all the CBS-broadcast games for free on NCAA.com. Games aired on TBS, TNT and TruTV will be again only be available to authenticated users.

Watch every game with NCAA® March Madness® LIVE on your iPhone, iPod Touch, iPad and iPad Mini! Download to follow the tournament bracket, check schedule and scores, fill out your bracket, set game alerts, listen to live game radio, and track social activity around all the games. Log in with your TV provider to enjoy unlimited access to live streaming video of all 67 games of the 2013 NCAA® Division I Men’s Basketball Tournament, across TBS, CBS, TNT and truTV. A 4 hour live video pass will be available prior to logging in.

Catch all your favorite rivalries, upsets, and buzzer beaters, starting with the Selection Show on March 17th through the Championship game on April 8th. Don’t miss any of the action with live game alerts and notifications for your favorite teams, possible upsets, overtimes, and close games!

NCAA March Madness Live is a free download from the App Store. [Direct Link]

Top Rated Comments

bigd4316 Avatar
166 months ago
Loved the app last year and... I HATE CABLE COMPANIES!!!! When will they ever understand that spending money to license stuff in this way is not helping them? I will NEVER SUBSCRIBE to cable just to view content like this for a short time. Content provider's... YOU ARE LOSING CUSTOMERS... cable companies... YOU ARE NOT GAINING CUSTOMERS(people don't subscribe just for one time events... that's just stupid)...

In fact, it is things like this that really strengthen my resolve. Every time I start to think "maybe we should get cable for a while... it'd be cool," I see something like this and remember why I will never support them again.

Offering me something is not going to change anything... I'm sure there will be people will want to just have everything... but you're losing my business by not offering me anything, and/or by crippling what you do offer me. </rant>
Score: 4 Votes (Like | Disagree)
TeamMojo Avatar
166 months ago
Dumb. They need options both for those who have cable and those who don't. This way they lost a huge amount of revenue from the in app purchase, because I don't do cable, and so won't pay for games I can't watch.

I can't wait for the day we finally can just buy all of the content a-la-carte so we can be done with the horse crap stranglehold old the 1980s cable model. When will the cable companies realize they are just pipes? Google Fiber should be a very nice and much needed kick in the ass for Comcast.
Score: 3 Votes (Like | Disagree)
bdavis89 Avatar
166 months ago
Why no in-app purchase this year? What stupid a.ss contract did they sign with the cable providers?
Score: 3 Votes (Like | Disagree)
takiv Avatar
166 months ago
i've used this app the past 2 years since I don't have pay tv, sucks that they feel the need to change it now. Loved the app. Guess i'll just go camp out at the local sports bar and give them my money
Score: 2 Votes (Like | Disagree)
pittpanthersfan Avatar
166 months ago
It's a shame, because I would gladly PAY for a full-featured version of this app that doesn't depend on paying for TV.
Score: 2 Votes (Like | Disagree)
budselectjr Avatar
166 months ago
I have to say there are some articles on MacRumors where I can't help but think 'I just couldn't care less'. This is definitely one of them.


I expect to be pigeon-holed for this post.

but you cared enough to come to the comments and post. Nice.
Score: 2 Votes (Like | Disagree)

Popular Stories

iOS 26

When Will Apple Release iOS 26.2?

Monday December 1, 2025 4:37 pm PST by
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week. Past Launch Dates Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
Sad Siri Feature

Apple AI Chief John Giannandrea Retiring After Siri Delays

Monday December 1, 2025 2:16 pm PST by
Apple AI chief John Giannandrea is stepping down from his position and retiring in spring 2026, Apple announced today. Giannandrea will serve as an advisor between now and 2026, with former Microsoft AI researcher Amar Subramanya set to take over as vice president of AI. Subramanya will report to Apple engineering chief Craig Federighi, and will lead Apple Foundation Models, ML research, and ...
Netflix Smaller 4

Netflix Kills Casting From Its Mobile App to Most Modern TVs

Monday December 1, 2025 4:36 am PST by
Netflix has quietly removed the ability to cast content from its mobile apps to most modern TVs and streaming devices, including newer Chromecast models and the Google TV Streamer. The change was first spotted by users on Reddit and confirmed in an updated Netflix support page (via Android Authority), which now states that the streaming service no longer supports casting from mobile devices...
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
Touchscreen MacBook Feature

Here Are the Four MacBooks Apple Is Expected to Launch Next Year

Monday December 1, 2025 5:00 am PST by
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop. Below is a breakdown of what we're expecting over the next ...
iphone 17 cyber

iPhone 17 Demand Is Breaking Apple's Sales Records

Tuesday December 2, 2025 9:44 am PST by
Apple's iPhone 17 lineup is selling well enough that Apple is on track to ship more than 247.4 million total iPhones in 2025, according to a new report from IDC. Total 2025 shipments are forecast to grow 6.1 percent year over year due to iPhone 17 demand and increased sales in China, a major market for Apple. Overall worldwide smartphone shipments across Android and iOS are forecast to...
Cyber Week Deals 2025

Best Cyber Week Apple Deals Include Big Discounts on AirPods, Apple Watch, and More

Sunday November 30, 2025 7:33 am PST by
Cyber Week is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Specifically,...
iOS 26

What to Expect From Apple This December: iOS 26.3 Beta, Replay 2025, and More

Monday December 1, 2025 8:40 am PST by
The calendar has turned to December, and the quieter year-end holiday season is now upon us. Nevertheless, we can still expect a few things from Apple this month. Apple previously announced that iOS 26.2 will be released to the general public in December, and we can expect corresponding updates to be released as well, including iPadOS 26.2, macOS 26.2, watchOS 26.2, tvOS 26.2, and visionOS...
studio display purple february

M5 iPad Pro Could Hint at New Studio Display Feature

Sunday November 30, 2025 10:30 am PST by
The updated specs of the M5 iPad Pro may point toward a major new feature for Apple's next-generation Studio Display expected in early 2026. Apple's latest iPad Pro debuted last month and contains one display-related change that stands out: it can now drive external monitors at up to 120Hz with Adaptive Sync. The feature should deliver lower latency, smoother motion, and fewer visual...