Vanity URLs for AppStore.com Debut in Super Bowl Commercial

by

Apple introduced App Store Short Links a few days ago, giving developers a way to promote their apps with easy to remember App Store URLs.

Provide a simple way for users to find your apps with easy-to-remember App Store Short Links. Using an AppStore.com URL that includes your app or company name, you can create links to a single app or all of your apps. These links are accessible worldwide and will automatically direct users to their country's respective App Store or Mac App Store.

As noted by CNET, the feature made its public debut during a Super Bowl commercial for the upcoming movie Star Trek: Into Darkness.

shortlinks
At the end of the commercial, there is a promotion for the film's companion app, directing viewers to AppStore.com/StarTrekApp. This link takes users to the app page in the App Store, functioning in the same way as the traditional itunes.apple.com link.

According to Apple's Developer notes, the vanity URLs will be assigned to apps when they are submitted to the iTunes App Store or the Mac App Store.

As Apple points out, the shortened links are ideal for developers who want to share an app in a print ad, a TV or radio spot, an app trailer, or on a billboard.

The simple domain names can be directed towards individual apps or all of the apps a company produces. In demand names that result in naming conflicts will result in a search page, so Apple is encouraging developers to create unique names for apps to prevent future problems.

Top Rated Comments

SockRolid Avatar
104 months ago
Apple: We couldn't trademark "App Store," but we got the DOMAIN!

Amazon: Dang. Is AppStoreWannabe.com available?
Score: 4 Votes (Like | Disagree)
Nightarchaon Avatar
104 months ago
just annoying to me, click on link, wait 20seconds, get told you cant access the site out side the USA,

and again apple, this is why the USA is the only market your number one in and all the others your losing out to Android.

Apples view of the world seems to follow the USAs sporting view of the world, i.e the world series, is USA only, not the actual, you know, WORLD. :rolleyes:
Score: 3 Votes (Like | Disagree)
bbeagle Avatar
104 months ago


Apples view of the world seems to follow the USAs sporting view of the world, i.e the world series, is USA only, not the actual, you know, WORLD. :rolleyes:

We in the United States know there is another country besides the United States, therefore we include the other country in the world, Canada, in the 'World Series'.

Sheesh! And you thought the United States didn't have a world view. :D

By the way, the Baltimore Ravens won the 'World Championship' in football last night. Take that, Manchester United, Barcelona, Real Madrid, etc. etc. who didn't even make the championship game.
Score: 2 Votes (Like | Disagree)
The Phazer Avatar
104 months ago

Works in Canada...


Doesn't work in the UK.

Studio's fault of course, but bad business development work with Apple to partner with US only spots to show off the new feature. Which is not surprising after the failures to work well with others that were Passbook and Lightning.
Score: 2 Votes (Like | Disagree)
wonderspark Avatar
104 months ago
I hope I can follow that link to get the app for my Android phone. :p
Score: 2 Votes (Like | Disagree)
lolkthxbai Avatar
104 months ago

I guess this is why Apple wanted to trademark "App Store" and prevent Amazon from using it. Maybe if they used this AppStore.com site before the case start, they may have that part of the lawsuit.

You know, I was thinking the same. Could this be used as a point to fight the trademark suit?
Score: 2 Votes (Like | Disagree)

Top Stories

iphone 5s black slate

Images of Unreleased iPhone 5s in Black and Slate Shared Online

Sunday January 17, 2021 9:47 am PST by
Twitter user @DongleBookPro has today shared images of a prototype iPhone 5s in an unreleased Black and Slate color. The iPhone 5s was launched in September 2013. The device featured Touch ID, a 64-bit processor, and a True Tone LED flash for the first time. Other new features included a five-element lens with an f/2.2 aperture, a 15 percent larger camera sensor, Burst Mode, and Slo-Mo...
iP12 charge airpods feature 2

Hidden iPhone 12 Hardware Feature Could Still be Unlocked

Thursday January 14, 2021 2:51 am PST by
All iPhone 12 and iPhone 12 Pro models purportedly have a hidden reverse wireless charging feature, according to an FCC filing. The feature has not yet been activated, but could yet be unlocked for an upcoming Apple accessory. The FCC filing suggests that iPhone 12 models contain the hardware for Wireless Power Transfer (WPT) to accessories: In addition to being able to be charged by a...
Top Stories 43 Feature

Top Stories: MacBook Pro, iMac, Mac Pro, and iPhone Rumors, Best of CES 2021

Saturday January 16, 2021 6:00 am PST by
This week was sure a busy one in the Apple world, with a flurry of announcements out of CES early in the week followed by a rash of Mac- and iPhone-related rumors later in the week. The new rumors this week included details on updated MacBook Pro, iMac, and Mac Pro models, as well as a few other tidbits, so make sure to read on below to get caught up! Kuo: New MacBook Pro Models to...
foldable iPhone concept feature

Apple Testing In-Display Fingerprint Sensor for iPhone 13, Foldable iPhone Also in the Works

Friday January 15, 2021 1:46 pm PST by
Apple has started "early work" on an iPhone that has a foldable display, according to a new report from Bloomberg's Mark Gurman. Though testing of a foldable iPhone has begun, Apple has not committed to releasing a device that has a foldable display. Development has not yet expanded beyond a display and Apple does not have full foldable iPhone prototypes in its labs. Like foldable...
16inchmacbookpromain

Kuo: New MacBook Pro Models to Feature Flat-Edged Design, MagSafe, No Touch Bar and More Ports

Thursday January 14, 2021 9:32 pm PST by
Apple is working on two new MacBook Pro models that will feature significant design changes, well-respected Apple analyst Ming-Chi Kuo said today in a note to investors that was obtained by MacRumors. According to Kuo, Apple is developing two models in 14 and 16-inch size options. The new MacBook Pro machines will feature a flat-edged design, which Kuo describes as "similar to the iPhone 12" ...
macbook pro flexgate

Apple Extends 13-Inch MacBook Pro Backlight Repair Program

Sunday January 17, 2021 10:31 am PST by
Apple this week extended its worldwide 13-inch MacBook Pro Display Backlight Service Program, authorizing coverage for eligible notebooks for up to five years after the original purchase date or up to three years after the start date of the program, whichever is longer. The previous cutoff was four years after the original purchase date. Apple launched the program on May 21, 2019 after...
iphone x camera close

iOS 14.4 Will Introduce Warning on iPhones With Non-Genuine Cameras

Thursday January 14, 2021 8:07 am PST by
In the second beta of iOS 14.4 seeded to developers and public testers this week, MacRumors contributor Steve Moser has discovered code indicating that Apple will be introducing a new warning on iPhones that have had their camera repaired or replaced with aftermarket components rather than genuine Apple components. "Unable to verify this iPhone has a genuine Apple camera," the message will...
Apple TV Ray Light 2 Triad

Apple Extends Free Apple TV+ Trials Until July

Friday January 15, 2021 10:50 am PST by
Apple is once again planning to extend its free Apple TV+ trial subscriptions, this time until July. When Apple TV+ launched in November 2019, Apple offered free Apple TV+ subscriptions to those who purchased a new Apple device in or after September 2019. Those free subscriptions were set to expire in November 2020, but in October 2020, Apple announced that it was extending free trials...
mac pro mini feature

Apple Working on Two New Mac Pro Desktops, One of Which Will Be Reminiscent of Power Mac G4 Cube

Friday January 15, 2021 10:23 am PST by
Apple is developing two versions of the Mac Pro to succeed the Mac Pro that was first released in December 2019, according to a new report from Bloomberg. The first updated Mac Pro is a direct successor to the current Mac Pro and it will use the same design. It may also be equipped with Intel processors rather than Apple silicon chips, and it could be one of the sole machines in the Mac...
macbook pro magsafe

MagSafe is Coming Back to the Mac: A Look Back at Apple's Original Magnetic Charging Technology

Friday January 15, 2021 12:16 pm PST by
Surprise late night rumors last night provided us with our first in-depth look at what we can expect from the new MacBook Pro models that are coming in 2021, and there are some significant changes in the works. Along with additional ports, a new flat-edged design, and the removal of the Touch Bar, Apple's updated MacBook Pro machines will readopt MagSafe. MagSafe in the 2021 MacBook Pro...