Nielsen Survey Reveals iDevices Serve as Daily Second Screens for 40 Percent of Users

by

According to Nielsen’s newly released Q2 2012 Cross-Platform Report, second screen television viewing is becoming a widespread trend, with smartphones in more than 50 percent of U.S. homes and tablets in almost 20 percent.

The data shows that 85 percent of mobile owners use their tablet or smartphone while watching television at least once a month, while 40 percent do so on a daily basis. 41 percent of those who use a second screen daily are using a tablet, while 39 percent are using a smartphone.

Interestingly, smartphone usage skews younger, with half of 18 to 24 year olds using their phones while watching television, while tablet usage skews older. People aged 25–34 and 55–64 are the most likely to use tablets multiple times a day while watching TV, and women are more likely to use smartphones than men.

What’s more is that tablets have forded the oft-treacherous age gap. Thirty-six percent of people age 35–54 years old and 44 percent of people 55–64 years old use their tablets while watching TV in order to dive deeper into programming. Nearly a third of tablet users age 25–64 check sports scores while watching games too. In fact, a majority of owners use apps while watching TV across the board.

A small digital divide between the sexes has been happening with smartphones, however. Over 40 percent of female smartphone owners use their smartphones at least once a day while watching TV. Men, one the other hand, use their smartphones much less. About 35 percent say they put their smartphones in use while channel surfing, giving new meaning to the phrase “pass the remote.”

While checking TV programming and sports scores is popular with tablet users, smartphone users tend to use their devices to visit social networking sites, shop, and access email accounts.

Top Rated Comments

(View all)
Avatar
100 months ago
interesting -__-

----------

Me yesterday while my girlfriend watched the Victoria Secret Fashion Show, lol

and you didn't watch it? :eek:
Score: 4 Votes (Like | Disagree)
Avatar
100 months ago

interesting -__-

----------



and you didn't watch it? :eek:


Some of it I did, but during Bieber's performance? Or the Pink segment? Some portions I certainly didn't watch, and I wish I hadn't heard.
Score: 2 Votes (Like | Disagree)
Avatar
100 months ago
A great way to spend the evening: watching something boring on TV while checking Facebook about boring status updates of other people who are doing exactly what you are!
Score: 2 Votes (Like | Disagree)
Avatar
100 months ago
Between the iPhones and iPads in our house, I can't even get anyone's attention, while the TV is on, other than texting them, LOL.
Score: 1 Votes (Like | Disagree)
Avatar
100 months ago
Me yesterday while my girlfriend watched the Victoria Secret Fashion Show, lol
Score: 1 Votes (Like | Disagree)

Top Stories

Apple Announces New 27-Inch iMac With 10th-Gen Processors, Up to 128GB RAM, 1080p Webcam, True Tone, and More

Tuesday August 4, 2020 8:07 am PDT by
Apple today announced a new 27-inch iMac with faster 10th-generation Intel Core processor options, next-generation AMD graphics, up to 128GB of RAM, a higher-resolution 1080p front-facing FaceTime camera, a True Tone display with a nano-texture glass option, a T2 chip, higher fidelity speakers, studio-quality microphones, and more. A breakdown of the new 27-inch iMac's features and specs:10th...

8 Third-Party Home Screen Widgets That You Can Try Out Now on iOS 14

Wednesday August 5, 2020 12:56 pm PDT by
One of the biggest new features of iOS 14 is Home Screen widgets, which provide information from apps at a glance. The widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. When the iOS 14 beta was first released in June, widgets were limited to Apple's own apps like Calendar and Weather, but several third-party developers have begun to test ...

Everything New in iOS 14 Beta 4: Apple TV Widget, Search Improvements, Exposure Notification API and More

Tuesday August 4, 2020 11:14 am PDT by
Apple today released the fourth developer betas of iOS and iPadOS 14 for testing purposes, tweaking and refining some of the features and design changes included in the update. Changes get smaller and less notable as the beta testing period goes on, but there are still some noteworthy new features in the fourth beta, which we've highlighted below. - Apple TV widget - There's a new Apple TV...

Apple May Launch This Year's 'iPhone 12' Lineup in Two Stages, With 6.1-inch Models Debuting First

Monday August 3, 2020 3:14 am PDT by
Apple last week confirmed that its "‌iPhone‌ 12" launch will be delayed this year due to the ongoing global health crisis and restrictions on travel. Apple last year started selling iPhones in late September, but this year, Apple projects supply will be "available a few weeks later," suggesting a release sometime in October. We're expecting a total of four OLED iPhones in 5.4, 6.1, and...

Apple Explains Why You Might See 'Not Charging' When a Mac is Plugged In

Monday August 3, 2020 1:42 pm PDT by
If you have a Mac and have seen a "Not Charging" warning when plugging it in to power, Apple last week released a support document that explains why. Macs running macOS 10.15.5 or later have a Battery Health Management feature to preserve the life of the battery, and occasionally, the Battery Health Management option will cause the Mac to pause its charging for calibration purposes.Depending ...

Supposed iPhone 12 Display Unit Leaks

Thursday August 6, 2020 8:13 am PDT by
An image supposedly of an iPhone 12 display unit has been shared online by leaker "Twitter user Mr. White". Compared to images of an iPhone 11 Pro display piece, this new unit has a reoriented display connector, reaching up from the bottom of the display, rather than from the left-hand side on iPhone 11 Pro. This may be due to the logic board moving to the other side of the device. A...

Google's $349 Pixel 4a vs. Apple's $399 iPhone SE

Wednesday August 5, 2020 1:45 pm PDT by
Google this week launched its newest smartphone, the $349 Pixel 4a, a low-cost device that's designed to compete with other affordable devices like Apple's iPhone SE. We picked up one of the new Pixel 4a smartphones and thought we'd check it out to see how it measures up to the iPhone SE, given that the two devices have such similar price points. Subscribe to the MacRumors YouTube channel ...

Apple-Acquired Dark Sky Officially Shuts Down Android App

Saturday August 1, 2020 3:43 pm PDT by
Apple in March purchased weather app Dark Sky, and at that time, Dark Sky's developers said that the app's Android version would be discontinued on July 1, 2020. However, instead of shuttering the app on that date, the app's developers announced that the discontinuation would be delayed for another month. Now that it's August, Android users are no longer able to access the app, and...

Samsung Launches Galaxy Note 20, Galaxy Z Fold 2, and Galaxy Buds to Compete With Apple's iPhones and AirPods Pro

Wednesday August 5, 2020 10:07 am PDT by
Samsung today held a virtual Galaxy Unpacked event where it unveiled its next-generation smartphones that will compete with Apple's 2020 iPhone lineup, set to come out in the fall. Samsung announced the launch of the Galaxy Note 20 and the Galaxy Note 20 Ultra, the two newest devices in the Note lineup, and, more notably, the Galaxy Z Fold 2, Samsung's latest foldable smartphone. The...

Alleged 'iPhone 12' Images Depict Circular Array of Magnets in Chassis

Wednesday August 5, 2020 4:39 am PDT by
New images shared on Weibo appear to show a circular array of magnets housed inside an "iPhone 12" chassis. The unverified images depict 36 individual magnets in a circular arrangement, suggesting they could be related to mounting or charging. EverythingApplePro, who shared the Weibo-originating images on Twitter, also posted an image of an alleged iPhone 12 case with a similar array of...