Research firm IDC yesterday released its estimates of global mobile phone and smartphone shipments for the third quarter of 2012, revealing that the iPhone 5 launch helped Apple gain market share over the year-ago period that saw customers holding out for the iPhone 4S launch. The few days of iPhone 5 sales in the quarter were not, however, enough to halt a continuing slide in market share over the past few quarters as Samsung in particular has maintained very strong growth at the top of the market.
In the smartphone market, Apple's shipments of 26.9 million iPhones were up a healthy 57.3% year-over-year, outpacing overall market growth of 45.3% and boosting Apple's share from 13.8% to 15.0%. Apple's share was, however, pegged at 16.9% in the prior quarter.
Worldwide Smartphone Shipments in 3Q12 in Millions of Units (Source: IDC)
With Samsung still declining to release official sales number, IDC estimated the company's smartphone shipments at 56.3 million during the quarter, doubling year-over-year and pushing Samsung's leading share of the worldwide market to 31.3%. And with Nokia's share of the smartphone market imploding as it tries to reinvent itself on the back of Windows Phone 8, no other manufacturer besides Samsung and Apple has a market share above 8%.
iPhone shipments finished the quarter nearly flat from the previous quarter, reaching a total of 26.9 million units. Although the iPhone 5 was only on the market for one week in 3Q12, the aggressive rollout of the device resulted in more than 5 million iPhones sold in the first weekend of availability, which helped buoy Apple's shipment totals. iPhone sales weren't dampened by the introduction of its Maps software, which was not completely ready for use. Instead, the iPhone 5's larger screen and 4G LTE connectivity generated user interest. What remains to be seen is how Apple will fare during the holiday quarter, when the iPhone 5 will be available in more countries worldwide.
In the overall mobile phone market, Apple continues to ride the smartphone boom with its 57.3% annual unit growth easily outpacing the overall market's 2.4% growth. The performance enabled Apple to take 6.1% of the mobile phone market during the quarter, up from 3.9% in the year-ago quarter but down from 6.4% in the previous quarter.
Worldwide Mobile Phone Shipments in 3Q12 in Millions of Units (Source: IDC)
With Apple providing guidance yesterday of $52 billion in total company revenue for the current quarter, it seems that the company is unsurprisingly projecting a significant boost in iPhone sales numbers as the iPhone 5 sees a full quarter of availability in the early launch markets and Apple works to extend the device to its goal of 100 countries by the end of the quarter.
Friday February 14, 2025 6:18 am PST by Joe Rossignol
The first iOS 18.4 beta for iPhones should be just around the corner, and the update is expected to include many new features and changes.
Bloomberg's Mark Gurman expects the iOS 18.4 beta to be released by next week.
Below, we outline what to expect from iOS 18.4 so far.
Apple Intelligence for Siri
Siri is expected to get several enhancements powered by Apple Intelligence on iOS...
Apple is set to "significantly change" the iPhone's design language later this year, according to a Weibo leaker.
In a new post, the user known "Digital Chat Station" said that the iPhone's design is "starting to change significantly" this year. The "iPhone 17 Air" reportedly features a "horizontal, bar-shaped" design on the rear, likely referring to an elongated camera bump. On the other...
Thursday February 13, 2025 8:07 am PST by Joe Rossignol
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19.
"Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag.
The post includes a short video with an animated Apple logo inside a circle.
Cook did not provide an exact time for the launch, or share any other specific details, so...
Sunday February 16, 2025 7:22 am PST by Joe Rossignol
Apple is "exploring" the idea of showing search ads in the Apple Maps app, according to Bloomberg's Mark Gurman.
Back in 2022, Gurman said software engineering was "already underway" to display ads in the Apple Maps app, but Apple did not move forward with the idea at the time. Today, he said Apple is "giving this notion more thought" again.
This time around, he said Apple has yet to...
Apple appears to have enough upcoming product announcements to justify a full event this month, yet all signs indicate these reveals will be handled through a series of press releases instead.
There are a multitude of rumors from reliable sources about specific announcements in the coming weeks, so here's everything that Apple could have feasibly included in a hypothetical February event:
...
Thursday February 13, 2025 11:48 am PST by Joe Rossignol
Apple has yet to announce any new devices this year, but that could change starting next week.
Apple CEO Tim Cook today said to "get ready" for a "launch" on Wednesday, February 19.
"Get ready to meet the newest member of the family," said Cook, in a social media post. The post includes an #AppleLaunch hashtag, along with a short video featuring an animated Apple logo inside of a circle....
Friday February 14, 2025 6:03 am PST by Joe Rossignol
Apple released the HomePod mini in November 2020, followed by the AirTag in May 2021, and both still remain first-generation products.
Fortunately, rumors suggest that both the HomePod mini and the AirTag will finally be updated at some point this year.
Below, we recap rumors about the HomePod mini 2 and AirTag 2.
HomePod mini 2
In January 2025, Bloomberg's Mark Gurman said Apple is ...
On this week's episode of The MacRumors Show, we discuss the imminent Apple product "launch" that is widely expected to be the fourth-generation iPhone SE.
Subscribe to The MacRumors Show YouTube channel for more videos
In a social media post on Thursday, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19. "Get ready to meet the newest member of...