Apple Posts New 'Colors' TV Ad for 13" MacBook Pro With Retina Display - MacRumors
Skip to Content

Apple Posts New 'Colors' TV Ad for 13" MacBook Pro With Retina Display

by

Apple has posted a new television ad for the 13" MacBook Pro with Retina Display. The spot showcases a number of different Apple apps including Mail, Final Cut Pro, Aperture, and iTunes. The new machine is aimed at "the pro in all of us."

Introducing the new 13" MacBook Pro.

With the stunning Retina display.

For the pro in all of us.

Related Roundup: MacBook Pro

Popular Stories

iOS 27 Next to iPhone

Here's When iOS 27 Rolls Out Today in Every Time Zone [Update: It's Out]

Sunday September 13, 2026 3:00 am PDT by
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking! Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
Read Full Article • 152 comments
iOS 27 Icon iPhone

iOS 27 Available Now With These 8 New Features

Monday September 14, 2026 9:00 am PDT by
Update — 10 a.m. Pacific Time: Apple has released iOS 27. During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14. iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update. Below, we have highlighted eight new features and...
Read Full Article • 111 comments
Apple iCloud Plus expansion hero

iCloud+ Now Includes Apple TV, Apple Arcade, and Curated Apple Music Stations in Over 100 Countries

Tuesday September 15, 2026 1:43 am PDT by
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries. In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
Read Full Article • 108 comments

Top Rated Comments

impulse462 Avatar
impulse462
181 months ago
13" Air is better bang for the buck, honestly.
Score: 34 Votes (Like | Disagree)
L
levitynyc
181 months ago
1699 for a 13" laptop without a dedicate graphics card is batpoop insane.
Score: 31 Votes (Like | Disagree)
1
12dylan34
181 months ago
"For the pro in all of us."

Code for "not a pro machine."
Score: 26 Votes (Like | Disagree)
M
mKizzo
181 months ago
The definition of "Pro" changes a lot at apple... :D Especially on the 13" model of the MBP :P
Nice machine though
Score: 16 Votes (Like | Disagree)
H
Hakone
181 months ago
The pro in me wants a discrete GPU. :p
Score: 15 Votes (Like | Disagree)
blackhand1001 Avatar
blackhand1001
181 months ago
I have no idea how Apple is not ashamed to call it PRO.
They've obviously lost touch. I mean exactly what does making the iMac thinner accomplish. The stand is the exact same size so its not saving any desk space. No one was asking for a thinner ,machine and its not even a portable machine so there absolutely no benefit to it. It also looks really awkward from the side. Not the three quarter view apple only shows on their website. The price also went up and they are now using cheap 5400rpm drives. There's no excuse. 7200rpm 2.5 inch drives are not some sort of hidden mystery. They are all over the place. Apple clearly has no interest in catering to professionals. They clearly emphasize form over function, now to a degree that goes beyond the benefits of a smaller form factor. Even more embarrassing is the fact that the Mac pro is coming up on 4 years without a real update.
Score: 12 Votes (Like | Disagree)
Read All Comments