Apple Geniuses Serving 50,000 Users Per Day as 2012 Store Visits Approach 300 Million - MacRumors
Skip to Content

Apple Geniuses Serving 50,000 Users Per Day as 2012 Store Visits Approach 300 Million

With Apple opening a pair of new Canadian retail stores this past weekend in Halifax, Nova Scotia and Coquitlam, British Columbia, The Loop shares some fresh data on the company's retail chain performance.

Following the two grand openings this weekend, Apple now has 375 stores worldwide, and Apple notes that those stores have seen nearly 300 million visitors so far this year, or roughly 3500 visitors per store per day. Those numbers obviously vary significantly from store-to-store and day-to-day, but the company clearly continues to attract both new and existing customers to test drive Apple's products, make purchases, and seek support.

While meeting with Apple, I was able to get a few details about how the retail operation is going overall.

According to Apple, the company has seen almost 300 million worldwide visitors so far in 2012. To give you some type of comparison, by July 2011, the population of the United States was estimated to be 311 million people.

apple store halifax opening
Opening day rush at Apple's new Halifax retail store (Source: The Loop)

On the support side, Apple now reports that the company's retail store Genius Bars are now serving 50,000 users per day, or about 130 per store per day.

Apple has been working hard to meet surging demand for its retail stores, opening new stores on a regular basis and expanding or replacing some of its smaller outdated locations. The company has also been looking for ways to increase Genius Bar availability at its existing stores, increasing multitasking demands on its staff several years ago and even mocking up redesigned Genius Bars that could serve more customers at a time.

Update: The Loop has clarified that the store visitor numbers refer to fiscal 2012 rather than calendar 2012, meaning that the company is seeing closer to 2500 visitors per day at its stores on average.

Popular Stories

Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro Launching Later This Year With These 10 New Features

Tuesday May 26, 2026 6:32 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not launching until September, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the...
Apple Watch Blood Glucose Monitoring Feature 2

Apple Watch for Diabetes: The Latest on Apple's Plans for Non-Invasive Blood Sugar Monitoring

Tuesday May 26, 2026 9:30 am PDT by
For many years now, it has been rumored that the Apple Watch will eventually gain non-invasive blood sugar monitoring capabilities, which would enable millions of people with diabetes to track their blood glucose levels without needing to prick their skin with a needle or wear a dedicated continuous glucose monitor. According to Bloomberg's Mark Gurman, Apple recently shifted oversight of...
apple wallet drivers license feature iPhone 15 pro

Apple Just Expanded iPhone Driver's License Feature to Arkansas

Wednesday May 27, 2026 9:41 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. Starting today, the feature is available in Arkansas, which is the 14th state to offer it. However, it may take some time to roll out to all users. To...

Top Rated Comments

wikus Avatar
180 months ago
That guy needs to use deodorant.
Score: 17 Votes (Like | Disagree)
nazaar Avatar
180 months ago
apple store = zoo

I try to avoid them as much as possible.
Score: 10 Votes (Like | Disagree)
NutsNGum Avatar
180 months ago
Better lay off some more staff.
Score: 10 Votes (Like | Disagree)
180 months ago
That guy needs to use deodorant.

Deodarant doesnt stop you from sweating
Antiperspirant does. But it's bad for your pores.
Score: 9 Votes (Like | Disagree)
Krazy Bill Avatar
180 months ago
"or roughly 3500 visitors per store per day"

All at the same time it seems. :eek:
Score: 7 Votes (Like | Disagree)
rjohnstone Avatar
180 months ago
So much for "it just works".
Score: 5 Votes (Like | Disagree)